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Articles
1-73 out of 73 article(s)
| Title |
Author |
Type |
Date |
Words |
| Advance moves to raise profile. |
|
Brief article |
Jul 15, 2009 |
181 |
| City says Shop Vista, puts money where its mouth is. |
Allen, Mike |
Brief article |
Jul 6, 2009 |
105 |
| The small print: business advocates say L.A.'s proposed sign rules spell trouble for companies; they'd prefer to remove illegal signs under existing law. |
Fine, Howard |
|
Jun 8, 2009 |
1093 |
| 'No Bull' about it. |
Bardier, Monica |
|
Jun 5, 2009 |
546 |
| When businesses say tweet, tweet, customers listen: marketers find value in social media campaigns. |
Lewis, Connie |
|
May 11, 2009 |
743 |
| Stretching to keep 'em coming: some businesses employing unconventional marketing tactics. |
Coburn, Linda |
|
Mar 2, 2009 |
1131 |
| Aggressive marketing may be key to survival. |
Harris, Scott |
Column |
Mar 2, 2009 |
719 |
| Best-in-Class companies optimize marketing across multiple channels. |
Campbell, Susan J. |
|
Mar 1, 2009 |
330 |
| Splash Design It competition makes it BIG! |
|
|
Oct 20, 2008 |
576 |
| The next wave of products and services. |
Greenbaum, Steven J. |
|
Oct 1, 2008 |
366 |
| Taking the "manual" out of operations and training manuals: play well with the map of your brand's DNA to produce best-in-class tools to help franchisees be successful. |
Larson, Kathy |
|
Oct 1, 2008 |
1899 |
| Social media and franchising: a primer: social media posts are growing as brand influencers. |
Colburn, Ken |
|
Oct 1, 2008 |
1785 |
| Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. |
Feltenstein, Tom |
|
Oct 1, 2008 |
2023 |
| When the Going Gets Tough; Companies around the globe are struggling with the challenges of marketing during tough economic times. What strategies work best -- and why? |
McEwen, William J. |
Survey |
Jul 10, 2008 |
1494 |
| Substance + style = success: appearances matter. Like it or not, you will be judged on more than technical competence. Jane Mather advises on personal branding. |
Mather, Jane |
|
Jul 1, 2008 |
1035 |
| The right way and wrong way to say 'no'. |
Storey-Manseau, Laurie J. |
Column |
May 9, 2008 |
837 |
| Encouraging Market Discipline Pillar 3. |
|
|
Mar 6, 2008 |
603 |
| Distributor/Reseller Marketing: A Riddle Wrapped In A Mystery Inside An Enigma. |
|
|
Feb 6, 2008 |
365 |
| Company helps banks see opportunities amid challenges. |
Pastor, Manuel |
|
Jan 28, 2008 |
756 |
| Increase profitability and reduce expenditures: identify the most desirable customers and prospects with the greatest attention. |
Mavrick, Nick |
|
Feb 1, 2007 |
1040 |
| Financial and product market integration: responses of Japanese firms. |
Yoshikawa, Toru; Rasheed, Abdul A.; Datta, Deepak K.; Rosenstein, Joseph |
|
Nov 1, 2006 |
11764 |
| No more cold calling: a complete system that will help any sales professional make the shift to referral selling. |
McCrea, Bridget |
|
Oct 1, 2006 |
537 |
| Do NASCAR sponsorships generate traffic for N.H. firms? |
Visser, Chris |
|
Aug 18, 2006 |
905 |
| USP: it's what makes a company succeed. |
Keller, Kenneth W. |
|
Feb 13, 2006 |
432 |
| Customers, prospects or TWIRPs: there's an important distinction. |
|
|
Jan 2, 2006 |
639 |
| Marketing and information technology come together: technology now impacts almost every facet of marketing. Franchise systems need to have a process in place that allows these disciplines to work effectively together so they can strength the brand and achieve the goals of the system, franchisees and customers. |
Hafley, Kimberly |
|
Dec 1, 2005 |
1945 |
| From concept to customer: discover economical ways to get your product to market. |
Johnson, James C. |
|
Nov 1, 2005 |
2306 |
| Holiday gifts: why you should place your orders now! |
Harrison, Jamie |
|
Oct 24, 2005 |
385 |
| People: your best brand advantage: differentiating your brand to beat the competition involves an investment of employees and franchisees. |
Powell, Karen |
|
Oct 1, 2005 |
1243 |
| Creating an online newsroom: now, you can direct a reporter to a Web URL where your dynamic press kit awaits. |
McCrea, Bridget |
|
Jul 1, 2005 |
412 |
| Dos & don'ts of setting up and maintaining an online newsroom. |
|
Brief Article |
Jul 1, 2005 |
156 |
| Exhibiting at a trade show: 6 tips for maintaining a professional look when you need to cut corners. |
Mitzel, Anita |
|
Jul 1, 2005 |
620 |
| Back to basics: how do I start my federal sales effort? |
Adler, Peter |
|
Jun 10, 2005 |
337 |
| Key to building brand is identifying audience. |
Sivaraman, Aarthi |
|
May 30, 2005 |
407 |
| New businesses: a listing of business start-ups in Arkansas. |
Taulbee, Chip |
Directory |
May 23, 2005 |
884 |
| A question of loyalty: loyalty programs can be a boon to business, but make sure the tax considerations are handled carefully. |
Shaw, Jeff; Gardisch, Walter |
|
May 1, 2005 |
1227 |
| Do you have cred? |
Karrh, Jim |
|
Dec 20, 2004 |
688 |
| Ideas that work: Featured Business of the Month. |
|
Brief Article |
Dec 1, 2004 |
148 |
| BRANDS COME OF AGE IN SPAIN. |
|
|
Nov 1, 2004 |
406 |
| Trade-show success: using Indiana exhibit-design companies. |
McKimmie, Kathy |
|
Oct 1, 2004 |
1598 |
| Accelerate your sales: using an integrated trade-show-marketing program. |
Hoffman, Jeff |
|
Oct 1, 2004 |
618 |
| A test of strength: review the checklists and discover how to beef up group disability and life insurance sales results. |
Brown, Jason |
|
Sep 1, 2004 |
1660 |
| First Amendment. |
Anderson, Teresa |
Brief Article |
Jun 1, 2004 |
99 |
| Did it work? Tracking tips for marketing campaigns. |
Hancock, Tiffany |
|
May 1, 2004 |
1473 |
| Creating a marketing program for your franchise system: the franchisor that provides the "corporate" marketing plan adds value to their system in so many ways. |
Townsend, Drue |
|
Mar 1, 2004 |
1015 |
| Detroiter tip: attracting the best. |
|
Brief Article |
Dec 1, 2003 |
163 |
| The International Franchise Expo 2004: meeting qualified prospects and a whole lot more. |
Sethi, Serita |
|
Oct 1, 2003 |
699 |
| Marketing plan a key step for your business. |
|
|
Sep 1, 2003 |
384 |
| Field work: a firm's database intelligence and capabilities can serve as an important barometer of its growth potential. Andy Wood explains the value of customer and prospect databases as a corporate asset. |
Wood, Andy |
|
Sep 1, 2003 |
808 |
| Who are you? Thought provoking self-promotion. |
Tropper, Elisha |
|
Sep 1, 2003 |
1265 |
| New and noteworthy information you can use. |
Colman, Robert |
|
Aug 1, 2003 |
1401 |
| Firms adding an accent to Web pages: Spanish sites part of a broader outreach to growing Hispanic Market. |
Graves, Brad |
|
Jul 14, 2003 |
711 |
| Dare to be different: commoditization looms around every corner. Differentiate now--or wind up just another label on a supermarket shelf. (Management). |
Brandt, John R. |
|
May 1, 2003 |
2047 |
| Best regions for business: achieving business success today may depend on where you locate your business. (Entrepreneurship). |
Rohan, Rebecca |
|
Mar 1, 2003 |
2558 |
| Online and off: integrating your company's digital and print messages. (Media & Marketing). |
Kronemyer, Bob |
|
Feb 1, 2003 |
1406 |
| Making a great first impression: A superior corporate image creates top-of-mind customer awareness. (Media & Marketing). |
Wilson, John D. |
|
Feb 1, 2003 |
621 |
| Does your business need glasses? (On Marketing). |
Karrh, Jim |
Column |
Nov 25, 2002 |
701 |
| Marketing's new role in financial reporting. (Marketing Solutions). |
Hall, Robert |
|
Apr 1, 2002 |
628 |
| Getting away from it all: troubled economy, world situation aren't taking the wind out of incentive travel programs. (Incentive Travel/Sales Promotions). |
Coakley, Debbie |
|
Feb 1, 2002 |
1754 |
| Top 20 reasons to consider e-commerce. |
Newton, Craig |
Brief Article |
Feb 1, 2002 |
1060 |
| The Influence Of Product Customization And Supplier Selection On Future Intentions: The Mediating Effects Of Salesperson And Organizational Trust. |
Gassenheimer, Jule B.; Manolis, Chris |
Statistical Data Included |
Dec 22, 2001 |
6767 |
| First Impressions. |
Zion, Lee |
Brief Article |
Mar 5, 2001 |
189 |
| Getting the Most for Money Spent on Marketing Plans. |
BERMAN, SHARON |
Brief Article |
Sep 11, 2000 |
947 |
| Entrepreneur Cleaning Up by Making Medical Scrubs. |
APPLEGATE, JANE |
Brief Article |
Sep 11, 2000 |
964 |
| Speak up. |
Brown, Carolyn M. |
Brief Article |
May 1, 2000 |
284 |
| New Rules Electronic Economy. |
James, Steve |
|
Mar 22, 2000 |
2390 |
| No Time Like New Millennium for Redesigning Image. |
APPLEGATE, JANE |
Brief Article |
Jan 10, 2000 |
879 |
| Selling a Company for What It Is Worth. |
Currie, Phillip L. |
Brief Article |
Dec 6, 1999 |
1050 |
| Power marketing: how to keep a company selling. |
Graham, John R. |
|
Sep 22, 1998 |
1451 |
| When times are tough ... the tough keep talking: how seminars can increase your profits. |
Stankowich, Mimi A. |
|
Sep 20, 1993 |
650 |
| Influence marketing: secret to success in the 1990s. |
Kirvan, Paul |
|
May 1, 1993 |
1012 |
| Red hot marketing: challenges are as unique as the businesses. |
Woodring, Jeannie |
|
Nov 1, 1992 |
1172 |
| Market your firm with press releases. |
Friedman, Susan |
|
Jun 1, 1991 |
719 |
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