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Articles

Title	Author	Type	Date	Words
Marketing technique that offers a win-win situation.			Nov 21, 2009	565
Research and Markets: Financial Services Marketing to DEs.			Nov 20, 2009	464
United States : CoreMatrix Brings Best of Breed Marketing & Sales Cloud Solutions: Aprimo Marketing Studio(TM) and Salesforce.com Together.			Nov 19, 2009	377
Aprimo Unveils Aprimo Marketing Studio[TM] - Providing Everything Marketers Need - On Demand.		Company overview	Nov 17, 2009	1140
Offer Optimization Becomes a Reality: Aberdeen Group Reveals Combination of Technology and Customer Analytics as Keys to Improving Marketing Performance.			Nov 16, 2009	733
ORC Guideline Chief Research Officer to Present at FDA Public Hearings on the Impact of Social Media on Fair Balance and Pharmaceutical Marketing.			Nov 11, 2009	488
Etihad's Inspired Service wins top marketing award.			Nov 4, 2009	348
Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity.			Nov 3, 2009	435
Del Monte Foods Chooses Consumer Promotions and Shopper Marketing Agencies of Record.			Nov 3, 2009	826
Acxiom Experts Discuss Digital Addressable TV, iDirect Marketing and Insight-Driven Customer Engagement During ad:tech NY 2009.			Nov 2, 2009	382
Zoom Media & Marketing and #TAXI Partner to Discourage Drunk Driving.			Oct 26, 2009	952
United States : FG denies oil marketers import licence.			Oct 26, 2009	305
United States: United Marketing Group and Teleformix to Develop Call Center.			Oct 22, 2009	376
United States: PanTech Design Selects Marketing Matters to Spearhead National PR Campaign.			Oct 16, 2009	372
TNB launches card marketing web site.	Morrison, David	Website overview	Oct 14, 2009	231
Canada : Cabela's Selects Webtrends Analytics 9 and Marketing Warehouse to Deliver a Better Customer Experience.			Oct 14, 2009	458
Sobieski Vodka and Madison Square Garden Expand Their Multi-Year Marketing Agreement.		Company overview	Oct 13, 2009	773
Jared Macke Joins Scottrade to Lead Online Marketing.			Oct 6, 2009	366
United States : Desktop Marketing Launches WiseGuys CRM Messaging.			Oct 6, 2009	352
Startups connect with investors on their way to market: seed track program one of many resources available to fledgling firms such as AgileNano.	Randolph, Ned		Oct 5, 2009	806
Deutsche Telekom Chooses SAS Marketing Campaign Management as New International Standard.			Oct 5, 2009	710
Wipe out? Although the recession has slowed growth in some sectors, wipes remain an active category with marketers rolling out new products.	Esposito, Christine; Meisel, Melissa		Oct 1, 2009	2103
Marketing matters: because most coatings manufacturers have a broad, complex business model that embraces multiple customer targets, the selling and marketing of coatings requires a vigilant and precise understanding of customers and their needs.	Morrow, Bonnie A.	Interview	Oct 1, 2009	2879
Powered by Idaho: the Idaho Potato Commission continues to keep a national icon fresh with innovative marketing.	Pemsler, Seth		Oct 1, 2009	738
Do you have a sales prevention department in your company? Part I.	Tehrani, Nadji		Oct 1, 2009	856
Pharmaceutical patents: incentives for research and development or marketing?	Brekke, Kurt R.; Straume, Odd Rune		Oct 1, 2009	13191
Building better local marketers: enabling franchisees to translate national marketing strategy into local execution.	Gombert, Pete		Oct 1, 2009	1493
Twenty years of competition reshape the U.S. food marketing system.	Kaufman, Steve Martinez Phil	Reprint	Oct 1, 2009	2803
Google and WPP Marketing Research Awards Program Accepting Second-Round Proposal Submissions.			Sep 23, 2009	566
Aero Fulfillment Services to Implement Pageflex Storefront to Develop the Aero Navigator Marketing Portal.			Sep 21, 2009	444
Reportlinker Adds Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition.			Sep 15, 2009	4668
WE tv Rolls Out National Marketing Campaign to Ring in Season Two Premiere of Popular Wedding Makeover Series, "My Fair Wedding with David Tutera".			Sep 14, 2009	1367
Sell from the center.	Karrh, Jim	Column	Sep 14, 2009	705
Sales involvement necessary for marketing campaigns: men and women on the street give valuable input on what clients need.	Harris, Scott		Sep 14, 2009	680
OLB Group Launches Aggressive Marketing Campaign Including Free 14 Day Trial for Leorex Anti-Aging Products.			Sep 10, 2009	533
IC Places Signs Marketing Campaign Agreements with Major Online Retailers.			Sep 9, 2009	564
SAS Wins CRM magazine Marketing Solutions Award.			Sep 8, 2009	500
Herbalife hears familiar chorus: ex-workers allege 'pyramid scheme.'.	Hyland, Alexa		Sep 7, 2009	1575
ImpreMedia, Mayweather Promotions and Golden Boy Promotions Announce Innovative Marketing Campaign Channeled Exclusively through Digital Media to Support September 19 Mayweather-Marquez Welterweight Fight.			Sep 3, 2009	833
Marketing boost for small hotels.			Sep 1, 2009	165
Virtual marketing with a voice.	Herrmann, Michele	Brief article	Sep 1, 2009	113
Focus your marketing power.	Tenn, Ben		Aug 31, 2009	835
Imation Promotes Jeffrey Meredith to Vice President of Global Marketing and Product Management.			Aug 27, 2009	578
Research and Markets: New Protection from Brand Infection Report Includes Conversations with Leading Global Marketers.			Aug 26, 2009	650
Ambush Marketing And The London Olympics 2012.			Aug 24, 2009	891
scheme to get employees off the road and onto the metro - O2 Marketing Communication buys silver Nol cards for its employees.			Aug 24, 2009	547
scheme to get employees off the road and onto the metro - O2 Marketing Communication buys silver Nol cards for its employees.			Aug 23, 2009	547
infoGROUP's MarketZone Solution Helps Customers Cut Marketing Costs and Be More Efficient.			Aug 20, 2009	616
SpongeTech[R] Delivery Systems, Inc. Expands its Marketing and Sales Campaign Towards the Government and Military Sector.			Aug 20, 2009	626
Zoom Media & Marketing and LocaModa Sign Strategic Partnership.			Aug 17, 2009	486
The simple truth about marketing success.	Sink, Chuck		Aug 14, 2009	536
Online Sales Leader Journey Education Marketing, Inc. Chosen to Handle Sales of ConceptShare Online Tool for Sharing Visual Projects.			Aug 5, 2009	585
TIE Kinetix Provides Marketers with Real-Time Analytics Tools for Controlling and Measuring Online Channel Effectiveness.			Aug 5, 2009	651
On differentiation and positioning: every company wants to be a peacock in the land of penguins but few companies know how to do it right! part I.	Tehrani, Nadji		Aug 1, 2009	665
India : SABMiller enhances in-store customer marketing with Infosys Technologies.			Jul 31, 2009	314
United States : Small and Large Drug Companies Allocate Tens of Millions in Marketing Dollars to Generate Billions.			Jul 30, 2009	384
Painter expands canvass; artist brushes up marketing skills in order to reach buyers.	Haldane, David		Jul 27, 2009	345
Howzat for a community approach to brand marketing campaigns?			Jul 22, 2009	379
Amy M. Fowler Joins Mintz Levin as Chief Marketing Officer.			Jul 22, 2009	459
JCPenney Launches "Schooled in Style" Back-to-School Marketing Campaign.			Jul 14, 2009	1003
Savvy solutions.	Robinson, Tennille H.	Brief article	Jul 1, 2009	307
The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal.	Schneider, Jim	Cover story	Jul 1, 2009	2213
Consumer-driven healthcare marketing: using the web to get up close and personal.	Rooney, Keila	Essay	Jul 1, 2009	4533
Maze: tips to optimize working with senior care suppliers.	Willaman, Mark		Jul 1, 2009	854
Tell more stories: that's the Record's goal.	Harris, David		Jul 1, 2009	683
15 ways to keep your job.	Tehrani, Rich		Jul 1, 2009	1320
Don't cut customer outreach in a recession.	Tehrani, Rich	Brief article	Jul 1, 2009	246
French retail chain Carrefour is now marketing at least 11 products with the Marine Stewardship Council (MSC) logo.			Jul 1, 2009	97
Stewart Offers Title Agencies a One-Stop-Shop for Marketing Services via StewartMarketing.com.			Jun 29, 2009	592
Significant Shift in Use of New Media for Pharmaceutical Marketing Programs.			Jun 29, 2009	698
Vermont Pharmaceutical Gift Ban & Disclosure Act Statutory Summary & Analysis.	Zick, Colin		Jun 29, 2009	1900
Air2Web and Commonwealth Marketing Group, Inc. Announce Innovative Premium SMS Program Using DirectTEXT for Customer Care.			Jun 26, 2009	472
Research and Markets: Entertainment Marketing Sourcebook; Instant Access To 3,000+ Sponsors, Entertainment & Media Companies, Retail Chains & Service Providers.			Jun 25, 2009	198
R&D intensity, marketing intensity, and organizational performance.	Krishnan, Hema A.; Tadepalli, Raghu; Park, Daewoo		Jun 22, 2009	5491
go2 Media Launches Dynamic Content Marketing.			Jun 22, 2009	569
Paid, Inc. Raises the Bar for Brand Management, Social Media Marketing Services for Music, Sports, Entertainment Talent.			Jun 18, 2009	1044
Research and Markets: The Entertainment Marketing Sourcebook - Order Now.			Jun 10, 2009	204
ProConcept Marketing Group, Inc. to Market 24 Karat Gold Collectible Merchandise.			Jun 10, 2009	407
Canadian IT Channel Executive Mike Gazdic Joins SYNNEX Canada as Vice President of Marketing.			Jun 9, 2009	608
Arizona State Credit Union Earns Multiple National and International Marketing Awards.			Jun 4, 2009	511
Instant physical therapy marketing: here are some ideas to reach potential patients, clients, and referral sources.	Chhoda, Nitin		Jun 1, 2009	1459
Fear is not a growth strategy: why the last thing you should cut right now is marketing.	Chambers, Larry		Jun 1, 2009	1611
Show them your strength.	Libby, Bill		Jun 1, 2009	776
Reaching those who search (and fail) on their own: information professionals must go beyond providing good service and do a better job of marketing to those who don't use libraries or information centers.	Latham, John R.		Jun 1, 2009	692
Pfizer Animal Health goes to work on experiential marketing.	Hoffer, Sarah		Jun 1, 2009	1328
Is shopper marketing doomed? While it is much talked about, shopper marketing success still seems elusive for many in the industry.	Zahn, David		Jun 1, 2009	824
Finance and marketing: Robert Shaw explains the recommendations of his CIMA-backed report on how management accountants can help marketers to add more value.	Shaw, Robert		Jun 1, 2009	1200
It's all in the gift bag: items should showcase group and sponsors.	Donohue, Michele		May 15, 2009	1388
When businesses say tweet, tweet, customers listen: marketers find value in social media campaigns.	Lewis, Connie		May 11, 2009	743
Sustainable communications: how to make your messaging greener.		Brief article	May 8, 2009	76
Killer Advertisements.		Brief article	May 1, 2009	26
Ways to attract more sleep patients and increase referrals.	Johnson, Duane		May 1, 2009	1183
The role of market embeddedness in market scanning and marketing competence.	Frazier, Barbara J.; Huddleston, Patricia	Survey	Mar 22, 2009	7814
Riding the wild waves of recession requires skilled hands at the helm: as Dutch and Belgian shrimp and value-added fish product marketers prepare for what the new year will bring in today's storm-tossed economy, they are confidently up for the task.	Saulnier, John M.	Company overview	Jan 1, 2009	3999
Evaluating the assessment outcomes in the principles of marketing course.	Gerlich, R. Nicholas; Sollosy, Marc	Report	Jan 1, 2009	3355
Entrepreneurial services marketing initiatives facilitating small business growth.	Maritz, Alex		Sep 22, 2008	4824
Ambush marketing: criminal offence or free enterprise?	Leone, Luisa		Jul 1, 2008	2642
DuPont and WebMD shape $220M marketing alliance.			Apr 9, 1999	605
Emergency marketing: The ED is best choice for PR campaign.			Jan 1, 1998	1928
Emergency marketing: The ED is best choice for PR campaign.			Jan 1, 1997	1928