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Articles 1-18 out of 18 article(s) Title Author Type Date Words More than ever, information professionals need to prove their value and counter the trend toward self service. Brief article Jun 1, 2009 222 Does your perception of your service match your clients' opinions? You know you're doing a great job, but your clients may not agree. The magic is in the service, the personality, and the behaviors of you and your staff. Schachter, Debbie Apr 1, 2007 1181 Revitalizing a brand: the NIH library story; Addressing the problem meant change needed to occur. Clark, Cindy Cover story Nov 1, 2006 2063 Friends of Central Arkansas Libraries will have a book sale Aug. 12-14 at the Main Library basement and River Market Books & Gifts on the Main Library campus. Brief Article Aug 1, 2005 93 Get out of your office and practice in-your-face marketing. Harrington, Jim Column Feb 1, 2005 1126 Marketing without much money: you don't need big bucks to get the word out. Here are (more than) a few ideas. Siess, Judith Oct 1, 2004 1977 Developing a customized database of users as a tool for marketing the library; a database to satisfy customer demand at ORNL. Boudreau, Gobrielle D.; Manley, Cynthia G. Jan 1, 2004 2627 Marketing reading in the 21st century: bookstores and libraries. Dalmau, Mary Mar 1, 2002 2225 Packaging Is the Answer. Goldstein, Steven Nov 1, 2001 688 Libraries Need Relationship Marketing. Besant, Larry X.; Sharp, Deborah Mar 1, 2000 3074 Preparing for the millennium: the case for using marketing strategies. Weingand, Darlene E. Jan 1, 1995 8106 Focus on the library customer: revelation, revolution, or redundancy? Johnson, Diane Tobin Jan 1, 1995 3036 The marketing audit: baseline for action. Cram, Laura Jan 1, 1995 9286 The library's product and excellence. Bushing, Mary C. Jan 1, 1995 6986 What do products/services cost? How do we know? Weingand, Darlene E. Jan 1, 1995 2761 Kissing in the dark: promoting and communicating in a public library setting. Krieg-Sigman, Kelly Jan 1, 1995 4648 Marketing and the political environment. Hamon, Peter G. Jan 1, 1995 8036 Practice as a marketing tool: four case studies. Duncan Smith, Iain Jan 1, 1995 5531

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