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Articles 1-48 out of 48 article(s) Title Author Type Date Words AICPA adds to CPA Marketing Toolkit. Brief Article Aug 1, 2005 52 "America counts on CPAs"--new tagline for the profession. Brief Article Feb 1, 2005 291 Explore the art of consultative selling: get comfortable with nonmanipulative selling. Flanagan, Patrick J. Jan 1, 2005 2338 4 easy steps to successful selling. Wilson, Jennifer Mar 1, 2004 448 Want more clients? Sell yourself. Fowler, Mark H. Nov 1, 2003 787 Image ads, research builds CPA image. (Members Only). May 1, 2003 939 On-Campus Ambassadors chalk up another successful year. (Members Only). May 1, 2003 2019 CPAs show support at high school educator symposiums. (Members Only). May 1, 2003 436 Seizing upon Sarbanes-Oxley. Barron, Kelly Cover Story Mar 1, 2003 1838 Fine-tune your marketing know-how. Jan 1, 2003 872 Run your business on the Web: provide a presence on the Web for your customers, suppliers and clients. Glandon, Terryann Oct 1, 2002 2597 Kick the tires of a new niche; CPAs who like cars, entrepreneurs and an active environment should woo dealership clients. (Practice Development/Consulting). Phelan, Sarah Sep 1, 2002 3770 Boost business referrals: CPAs understand the benefits of having clients refer friends, family and colleagues, but some haven't built a program for actively seeking referrals into their everyday operations. Jul 1, 2002 604 Meet the press: CPAs can gain business, and prestige, by sharing reliable information with journalist. Dunbar, Linda Jul 1, 2002 3371 Student recruitment campaign wins two awards. Brief Article May 1, 2002 134 "CPA" logo golf balls, shirts help promote the profession. Brief Article May 1, 2002 109 Market research: data suggest demand for global business credential skills. Scalea, Robert S. Sep 1, 2001 1135 chair's corner. Eddy, Kathy G. Jul 1, 2001 542 Be a standout on the Web. Siedlecki, Richard Apr 1, 2001 3039 Some small biz markets underserved by CPAs. Dec 1, 2000 110 For better direct mail. Siedlecki, Richard Jul 1, 2000 2701 What's in a name change? Fremgen, Richard I. Aug 1, 1999 2029 Marketing your practice part one: what's hot (& not) in direct mail. Poskaitis, Michelle Jan 1, 1999 743 Be a go-to person. Falony, Brian M. Oct 1, 1998 2463 Entering the realm of investment services. Bernstein, Phyllis J. Oct 1, 1998 3453 A WebTrust experience. Koreto, Richard J. Oct 1, 1998 1162 A new way to sell financial planning. Royal, Weld Interview Aug 1, 1998 2294 SSAE no. 8: the marketing issues. Brief Article Jul 1, 1998 340 How to contract with the U.S. government. Barr, Annette Schumacher Jun 1, 1998 1801 Marketing your accounting practice effectively. Giladi, Kreindy C.; Friedman, Hershey H. Mar 1, 1998 1510 An old-fashioned Web site. Koreto, Richard J. Sep 1, 1997 1109 Marketing 101: accounting firms. Richardson, Martha K.; Kowalis, Melissa Sep 1, 1997 1266 Fitting your practice to your personality. Scott, Robert B., Jr. Jan 1, 1997 2452 Small firms can do big business online. Koreto, Richard J. Oct 1, 1996 1435 Marketing: small plans produce big payoffs. Ayres, Richard E. Dec 1, 1995 2284 Marketing services to not-for-profits. Rosen, Jordan Sep 1, 1995 1415 Marketing adds up for accountants. Cooper, Andrea Aug 1, 1994 1037 Charting a profitable course in 1031 exchanges. Ayella, Albert J. Jun 1, 1994 2653 Learning from the competition. Linn, Tammy A. Feb 1, 1994 1496 Client proposal checklist. Oct 1, 1993 234 Marketing tax services. Garman, Ronald L. Mar 1, 1993 984 Marketing the practitioner and the firm. Wheatley, Edward W. Nov 1, 1992 1131 Persuading reluctant clients. Aquila, August J. Column Jan 1, 1992 164 Marketing and membership. Fish, Gary L. Jul 1, 1990 1286 Marketing your way to the top. Laub, Colleen A. Jul 1, 1990 2067 Solicitation ban removed in Florida. Baliga, Wayne J. Mar 1, 1990 147 Catalog of CPA promotional and marketing aids. Baliga, Wayne J. Feb 1, 1990 97 Florida CPA wins fight to overturn nonsolicitation laws. Dec 1, 1989 179

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