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Articles
1-54 out of 54 article(s)
| Title |
Author |
Type |
Date |
Words |
| Thinking about re-energizing your current brand? Determine how to decide and implement the re-imaging of your franchise. |
Myer, Larry |
|
Nov 1, 2006 |
1782 |
| Protecting Your Brand in The Cyber Marketplace: Trends in Trademark Enforcement. |
|
|
Jun 1, 2006 |
3139 |
| It's lowrider rags-to-riches for L.A.'s Latino streetwear makers. |
Brown, Rachel |
|
Jan 16, 2006 |
1462 |
| One size doesn't fit all: managing brands in global markets. |
|
|
Jul 1, 2005 |
1436 |
| Businesses urged to put their stamp on industry: branding helps Mossy's net income climb rapidly. |
Kovach, Lisa |
|
Sep 13, 2004 |
801 |
| Tyson Foods. |
|
Brief Article |
Sep 1, 2004 |
76 |
| PR: what is it? A concise guide for small businesses. |
Kesman, Paul D. |
|
Oct 1, 2003 |
694 |
| Message from Marketing. |
Johnstone, Deb |
|
Sep 22, 2003 |
825 |
| Brand blur? |
|
Brief Article |
May 1, 2003 |
521 |
| Brand marketing in today's cluttered political marketplace. |
Jackson, Theodore E. Jr. |
|
Apr 1, 2003 |
1720 |
| 'Branding' is all the rage with marketing pros: a case of the emperor's new clothes or savvy advertising? (Special Report: Sales and Marketing). |
Lewis, Connie |
|
Mar 24, 2003 |
1244 |
| Corporate brands and cold dark matter. (Brand Building). |
Drummond, Glen |
|
Feb 1, 2003 |
822 |
| 2003 Agri-Marketing Conference track sessions. (keep it fresh). |
|
|
Feb 1, 2003 |
3611 |
| Branding time. (Marketing News). |
|
Brief Article |
Oct 1, 2002 |
271 |
| Vary your voice: Nike's resident "Katalyst" is helping employees at all levels to embrace the company's vision, and in turn extend the brand. (Cover Story). |
Carroll, Kevin |
|
Aug 1, 2002 |
1593 |
| Branding your product in lean times: now is the time to grow market share. (Marketing). |
Robbins, Christopher |
Brief Article |
Jul 1, 2002 |
705 |
| Co-branding: growing family or family feud? It's an increasingly popular strategy, but is it for you? (Management & Operations). |
Bauer, Rhonda |
Brief Article |
May 1, 2002 |
970 |
| Stand by Your Brand. |
|
|
Apr 24, 2002 |
1625 |
| Brand conscious: How is your company or product thought of? (Media & Marketing). |
McKimmie, Kathy |
|
Apr 1, 2002 |
1588 |
| Toying with the competition. (Flip Side). |
|
Brief Article |
Feb 1, 2002 |
721 |
| America, the Brand. (On Marketing). |
Karrh, Jim |
Brief Article |
Dec 17, 2001 |
691 |
| The power of brands. (Portfolio). |
|
Brief Article |
Dec 1, 2001 |
363 |
| Branding strategies. |
McElfish, Bret |
Brief Article |
Aug 1, 2001 |
565 |
| Brand Rules! |
OWENS, MICHELLE |
Excerpt |
Jul 1, 2001 |
2188 |
| Brand Blow Out. |
|
|
Jul 1, 2001 |
527 |
| When E-Brands FAIL: Building New Brand Value with Old Brand Tricks. |
|
Panel Discussion |
May 1, 2001 |
7075 |
| BUILDING Your Brand. |
Viau, Michel |
|
Apr 1, 2001 |
2010 |
| IF THERE'S NO BRAND, THERE'S NO BUSINESS. |
Graham, John R. |
|
Mar 22, 2001 |
1848 |
| COWS NEED A BRAND. |
LEWIS, PETE |
|
Dec 1, 2000 |
1182 |
| Branding Is Key to Selling Online. |
Saucer, Caroline |
Brief Article |
Dec 1, 2000 |
421 |
| BEHOLD THE BRAND. |
McKINLAY, DOUGLAS R. |
|
Nov 1, 2000 |
1488 |
| Protecting Brand Value on the Internet. |
Brown, Wayne Benjamin |
|
Jun 5, 2000 |
1007 |
| A Name Should Say It All. |
Thomason, Bill |
Brief Article |
Jun 1, 2000 |
718 |
| Living the brand. |
MAHONEY, ANN I. |
|
May 1, 2000 |
5017 |
| Building big brands on the Internet. |
|
Panel Discussion |
Aug 15, 1999 |
4456 |
| PRODUCTS & PACKAGING. |
|
Brief Article |
May 1, 1999 |
401 |
| Catchin's a buzz. |
Dupont, Stephen |
|
Mar 1, 1999 |
1170 |
| Craft brewers seek creative POP to boost brands. |
Sanders, Lucy |
|
Mar 23, 1998 |
2007 |
| Bringing brands to mortgages. |
Healy, Thomas J. |
Cover Story |
Mar 1, 1996 |
2406 |
| Brand leaders in UK fight private labels with improved packs, more ad spending. |
Webb, Kenneth J.B. |
|
Apr 1, 1995 |
974 |
| Who will save the brands? |
Boutie, Philippe |
|
Aug 1, 1994 |
3373 |
| Dealing effectively with the private label threat. |
Throckmorton, David |
|
Apr 1, 1994 |
727 |
| Introduction of branded and frozen foods should revive vending food industry. |
|
|
Oct 1, 1993 |
622 |
| The corporation as a brand. |
Vick, Edward H. |
|
Jun 22, 1993 |
1050 |
| Getting serious about customer focus. |
Edelman, David C.; Feiler, Andrew B. |
|
Jun 22, 1993 |
2969 |
| The acquisition value of a brand. |
Segalas, Hercules; McCabe, Joan Y. |
|
Jun 22, 1993 |
1645 |
| Banking on a single brand name. |
Hersh, Anita K. |
|
Jun 22, 1993 |
3125 |
| The case for a brand steward. |
Ryans, John K., Jr. |
|
Jun 22, 1993 |
1117 |
| Maximizing trademark protection and value. |
Keller, Bruce P. |
|
Jun 22, 1993 |
1502 |
| Fireproofing your brand. |
Allen, John; Feakins, Kathryn |
|
Jun 22, 1993 |
1618 |
| Restore brand equity! |
Kim, Peter |
|
Jun 22, 1993 |
4191 |
| Building brand assets. |
Selame, Elinor |
|
Jul 1, 1992 |
2087 |
| Recession's impact on UK food market should boost private label even more. |
Kemp, Graham |
Industry Overview |
Jan 1, 1992 |
1781 |
| U.K. tea companies employing marketing ploys to secure brand share. |
Pattinson, Vee |
|
Oct 1, 1990 |
1477 |
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