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Articles
1-153 out of 153 article(s)
| Title |
Author |
Type |
Date |
Words |
| Is your customer service really unique? When it comes to positioning a brand, many community banks tout their higher level of customer service. Yet, almost all community banks make the same claim. Here's how to build a service-based brand that is truly differentiated. |
Sullivan, Mary Beth; Mambrino, Vanessa |
|
Oct 1, 2012 |
1808 |
| Morrisons and Nutella buck the promotion trend. |
|
Statistical data |
Jan 28, 2012 |
285 |
| Come fly with me. |
Stone, Michael |
|
Nov 1, 2011 |
1124 |
| Franchise Expo South: the art of networking to drive sales: exhibiting at this Florida expo can deliver great benefits for established, as well as emerging brands. |
Goldstein, Joel |
|
Dec 1, 2010 |
978 |
| Franchise suppliers: powerful allies to expand your reach. |
Walker, Kenneth D. |
|
Oct 1, 2010 |
438 |
| Can't prove a health claim? It's not a big deal: brands should focus on enjoyment and practicality messages if they fall foul of new EU health rules. |
Deakin, Bryony |
|
Jan 9, 2010 |
366 |
| Arm in arm. |
Stewart, Heather |
|
Aug 1, 2009 |
1762 |
| Communication with customers via brand. |
Rybansky, Rudolf; Prajova, Vanesa |
Report |
Jan 1, 2009 |
1659 |
| New front opens in vodka wars: old favourites are now fighting for space with new Polish and Russian brands brandishing the weapon of authenticity. |
Holter, Graham |
|
Mar 8, 2008 |
1288 |
| Brands do battle with own label. |
|
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Feb 9, 2008 |
403 |
| Brands are flying the flag: the loyalty of Scottish shoppers to Scottish brands and growing interest in provenance has presented suppliers with many marketing opportunities. |
|
|
Sep 8, 2007 |
642 |
| Thinking about re-energizing your current brand? Determine how to decide and implement the re-imaging of your franchise. |
Myer, Larry |
|
Nov 1, 2006 |
1782 |
| The week's main activity. |
|
Chart |
Aug 5, 2006 |
132 |
| Dairy Crest snaps up Arla's Express arm. |
Walkland, Chris |
Brief article |
Jul 29, 2006 |
271 |
| Ice cream brings fresh impact to frozen sector: in a hot summer, the Promotrack team looks at how the top players' positions in the frozen category are stacking up. |
Staniland, Kay |
|
Jul 22, 2006 |
453 |
| It's a tactical match: celebrities, competitions and cash prizes ere some of the tactics companies are using to ensure their brand stays at the forefront of consumers' minds. |
|
|
May 20, 2006 |
395 |
| Build your own brand. |
Anholt, Simon |
Brief article |
Oct 1, 2005 |
201 |
| One size doesn't fit all: managing brands in global markets. |
|
|
Jul 1, 2005 |
1436 |
| Developing a genuine destination brand. |
|
|
May 9, 2005 |
530 |
| RISING SALES FIGURES BETTER INDUSTRY'S VIEW OF DIRECT-RESPONSE TV. |
|
|
Apr 11, 2005 |
584 |
| SILICONEZONE TO STEER CLEAR OF DISCOUNTERS. |
Porter, Thyra |
|
Dec 13, 2004 |
331 |
| Italian food--the future. |
|
Brief Article |
Nov 13, 2004 |
209 |
| Driving the value out. |
|
Brief Article |
Nov 13, 2004 |
143 |
| Petty, Wood eyes Epicure's potential. |
|
Brief Article |
Sep 25, 2004 |
153 |
| Burton's celebrity grubs. |
Hegarty, Ronan |
Brief Article |
Sep 25, 2004 |
221 |
| Newcomer to Devil's Rock. |
|
Brief Article |
Sep 25, 2004 |
101 |
| Wall's keeps its cool. |
|
|
Aug 28, 2004 |
535 |
| Inviting consumers to imagine themselves. |
|
Brief Article |
Apr 1, 2004 |
240 |
| Bands and brands need loyal fans. |
|
|
Apr 1, 2004 |
380 |
| Shoks axed as UB lifts brands. |
Mowbray, Simon |
Brief Article |
Jan 24, 2004 |
301 |
| NEW ADS TOUT MACY'S AS A NATIONAL BRAND. |
Thau, Barbara |
|
Dec 22, 2003 |
1112 |
| HOOVER ADAPTS TO FACE THE INDUSTRY'S CHALLENGES HEAD-ON. |
Beatty, Gerry |
|
Dec 8, 2003 |
1228 |
| Message from Marketing. |
Johnstone, Deb |
|
Sep 22, 2003 |
825 |
| Do you have the right brands available? Everyone knows that you can't sell a product if it isn't on shelf. On shelf availability is one of the biggest issues facing today's retailers and where effective category management can drive sales and customer satisfaction. |
|
|
Aug 30, 2003 |
440 |
| Chill out! Whatever the occasion, nothing beats the taste of an ice-cold beer! |
|
|
Aug 30, 2003 |
334 |
| A match for Bryant & May. (Movers & Shakers). |
|
Brief Article |
Jun 28, 2003 |
112 |
| Revival of the fittest: as brand portfolios are broken up, Steve Hemsley finds out what makes a discarded brand a goer in the eyes of another owner. (Brand Auctions). |
Hemsley, Steve |
|
Jun 28, 2003 |
1041 |
| Simply boost to KS sales. (News). |
|
Brief Article |
Jun 7, 2003 |
172 |
| Brand blur? |
|
Brief Article |
May 1, 2003 |
521 |
| Independents focus: promotions recall: thanks for the memory goes to Stella ... Cadbury's ... Coca-Cola ... Carling ... Walkers. (Insight). |
|
|
Feb 15, 2003 |
141 |
| 2003 Agri-Marketing Conference track sessions. (keep it fresh). |
|
|
Feb 1, 2003 |
3611 |
| Corporate brands and cold dark matter. (Brand Building). |
Drummond, Glen |
|
Feb 1, 2003 |
822 |
| Big brands boost sales. (GlaxoSmithKline). |
|
|
Nov 16, 2002 |
545 |
| Branding time. (Marketing News). |
|
Brief Article |
Oct 1, 2002 |
271 |
| Vary your voice: Nike's resident "Katalyst" is helping employees at all levels to embrace the company's vision, and in turn extend the brand. (Cover Story). |
Carroll, Kevin |
|
Aug 1, 2002 |
1593 |
| Branding your product in lean times: now is the time to grow market share. (Marketing). |
Robbins, Christopher |
Brief Article |
Jul 1, 2002 |
705 |
| Co-branding: growing family or family feud? It's an increasingly popular strategy, but is it for you? (Management & Operations). |
Bauer, Rhonda |
Brief Article |
May 1, 2002 |
970 |
| It's time to pull. (Birth Of A Brand). |
Gregory, Helen |
|
Apr 13, 2002 |
1666 |
| Smoke and mirrors. (Indications). |
Berger, Joanne M. |
Brief Article |
Apr 1, 2002 |
152 |
| Brand conscious: How is your company or product thought of? (Media & Marketing). |
McKimmie, Kathy |
|
Apr 1, 2002 |
1588 |
| HOME ALONE. |
Shoulberg, Warren |
Brief Article |
Mar 11, 2002 |
600 |
| Character assassination: Tetley has joined a growing list of manufacturers who are bravely ditching much-loved product characters in favour of fresh campaigns. Simon Mowbray asks if it is the end of the road for our brand icons. (brand icons). |
Mowbray, Simon |
Column |
Feb 2, 2002 |
1524 |
| Toying with the competition. (Flip Side). |
|
Brief Article |
Feb 1, 2002 |
721 |
| America, the Brand. (On Marketing). |
Karrh, Jim |
Brief Article |
Dec 17, 2001 |
691 |
| The power of brands. (Portfolio). |
|
Brief Article |
Dec 1, 2001 |
363 |
| MARRIAGES OF CONVENIENCE. |
Carmichael, Mary |
|
Aug 25, 2001 |
1530 |
| Branding strategies. |
McElfish, Bret |
Brief Article |
Aug 1, 2001 |
565 |
| Brand Blow Out. |
|
|
Jul 1, 2001 |
527 |
| Brand Rules! |
OWENS, MICHELLE |
Excerpt |
Jul 1, 2001 |
2188 |
| Brands are running almost neck and neck but Stella sneaks home. |
|
Brief Article |
Jun 30, 2001 |
569 |
| Rebranded as Flora Diet. |
|
Brief Article |
Jun 23, 2001 |
152 |
| Nobody does it better. |
|
|
May 19, 2001 |
2775 |
| When E-Brands FAIL: Building New Brand Value with Old Brand Tricks. |
|
Panel Discussion |
May 1, 2001 |
7075 |
| BUILDING Your Brand. |
Viau, Michel |
|
Apr 1, 2001 |
2010 |
| IF THERE'S NO BRAND, THERE'S NO BUSINESS. |
Graham, John R. |
|
Mar 22, 2001 |
1848 |
| Thong and dance man. |
|
Brief Article |
Mar 17, 2001 |
201 |
| Somerfield in NFU link. |
|
Brief Article |
Jan 13, 2001 |
163 |
| Loyalty counts in fickle market. |
|
Brief Article |
Dec 2, 2000 |
627 |
| Branding Is Key to Selling Online. |
Saucer, Caroline |
Brief Article |
Dec 1, 2000 |
421 |
| COWS NEED A BRAND. |
LEWIS, PETE |
|
Dec 1, 2000 |
1182 |
| BEHOLD THE BRAND. |
McKINLAY, DOUGLAS R. |
|
Nov 1, 2000 |
1488 |
| `Get following the money in master brand mode'. |
|
Brief Article |
Oct 14, 2000 |
162 |
| OUTDOOR ADS ARE THE IN THING. |
COOPER, CAMERON |
Brief Article |
Jul 1, 2000 |
684 |
| A Name Should Say It All. |
Thomason, Bill |
Brief Article |
Jun 1, 2000 |
718 |
| Living the brand. |
MAHONEY, ANN I. |
|
May 1, 2000 |
5017 |
| KRUPS EXPANDS BRAND CEO NAVARRE EXPLORES NEW CATEGORIES TO BETTER SERVE CUSTOMERS. |
Porter, Thyra |
|
Apr 17, 2000 |
1212 |
| BRAND HEX. |
Shoulberg, Warren |
Brief Article |
Apr 10, 2000 |
430 |
| WHAT'S IN A NAME? |
|
|
Mar 18, 2000 |
1889 |
| BRANDS IN CYBERSPACE. |
Lady, Patricia |
Statistical Data Included |
Sep 20, 1999 |
1479 |
| THE TOP BROADLOOM BRANDS. |
|
Statistical Data Included |
Sep 20, 1999 |
598 |
| BUILDING BRAND MUSCLE. |
Tisch, Carol |
Brief Article |
Sep 20, 1999 |
382 |
| THE TOP MAJOR APPLIANCE BRANDS. |
|
Statistical Data Included |
Sep 20, 1999 |
593 |
| COMFORTING BRANDS. |
Zaczkiewicz, Arthur |
Statistical Data Included |
Sep 20, 1999 |
722 |
| THE CALL OF THE BRAND. |
Lindsay, Marsha; Briggs |
Statistical Data Included |
Sep 20, 1999 |
1751 |
| BRAND NAMES NOT CRUCIAL IN LIGHTING. |
Meyer, Nancy |
Statistical Data Included |
Sep 20, 1999 |
415 |
| STIFFEL'S BRAND MARKETING TARGETS YOUNGER CONSUMER. |
Meyer, Nancy |
Statistical Data Included |
Sep 20, 1999 |
789 |
| THE TOP COOKWARE/BAKEWARE BRANDS. |
|
Statistical Data Included |
Sep 20, 1999 |
483 |
| THE TOP SMALL-APPLIANCE BRANDS. |
|
Statistical Data Included |
Sep 20, 1999 |
275 |
| THE STORE AS BRAND. |
Goldbogen, Jessica |
Statistical Data Included |
Sep 20, 1999 |
837 |
| THE TOP TABLETOP BRANDS. |
|
Statistical Data Included |
Sep 20, 1999 |
1615 |
| THE TOP LIFESTYLE/DESIGNERS. |
|
Statistical Data Included |
Sep 20, 1999 |
345 |
| MARTHA DID IT HER WAY; MARTHA STEWART TAKES THE LEAD IN DESIGNER BRANDS. |
Musselman, Faye |
Statistical Data Included |
Sep 20, 1999 |
393 |
| Familiarity doesn't breed contempt. |
|
Brief Article |
Aug 28, 1999 |
115 |
| Building big brands on the Internet. |
|
Panel Discussion |
Aug 15, 1999 |
4456 |
| Playing the name game. |
Ladage, Megan |
|
Aug 1, 1999 |
2558 |
| DISTINGUISHING NAMES IN A CROWDED FIELD. |
Cushman, Judith Z. |
|
Jun 7, 1999 |
525 |
| Drugstores power up. |
Radice, Carol |
Statistical Data Included |
Jun 1, 1999 |
2507 |
| PRODUCTS & PACKAGING. |
|
Brief Article |
May 1, 1999 |
401 |
| Catchin's a buzz. |
Dupont, Stephen |
|
Mar 1, 1999 |
1170 |
| TO THINE OWN BRAND. |
Tisch, Carol |
Brief Article |
Nov 9, 1998 |
365 |
| Back to the future. |
Gannaway, Belinda |
|
Oct 10, 1998 |
1878 |
| The stress is on dressing. |
|
Interview |
Oct 10, 1998 |
722 |
| AVB FLEXES ITS COLLECTIVE MUSCLE. |
Beatty, Gerry |
|
Oct 5, 1998 |
656 |
| Scotland a brand meaning quality. |
Boyd, Nick |
|
Sep 5, 1998 |
777 |
| Even better than the real thing. |
Hunt, David |
Interview |
Jul 25, 1998 |
1617 |
| Shades of grey. |
Robinson, Peter |
|
Jun 20, 1998 |
2299 |
| WE ARE STUCK ON 'BRAND-AID'. |
Tisch, Carol |
|
May 11, 1998 |
309 |
| THE CRITICAL NAME GAME IN BASICS. |
|
|
Apr 13, 1998 |
2446 |
| Craft brewers seek creative POP to boost brands. |
Sanders, Lucy |
|
Mar 23, 1998 |
2007 |
| Transforming stores into brands. |
Allegrezza, Ray |
|
Sep 29, 1997 |
693 |
| Status towels: vendors aim to lure with logos. |
Johnson, Sarah |
Brief Article |
May 5, 1997 |
601 |
| Scoring with the big names; department store dilemma: sorting out labels, floor space, profitability. |
Bernard, Sharyn |
|
Apr 14, 1997 |
2099 |
| Labelled with love. |
Whitworth, Mick |
|
Mar 8, 1997 |
754 |
| Bass calls for cull of secondary beer brands. |
|
|
Mar 8, 1997 |
703 |
| Home goods stores zero in on branding. |
Law, Dennis |
Brief Article |
Mar 3, 1997 |
391 |
| Brand marketing apartments. |
Wadsworth, Kent Hansen |
|
Mar 1, 1997 |
2067 |
| Just 1 brand, and happy. |
Garau, Rebecca |
|
Dec 16, 1996 |
1123 |
| Making a name for themselves: basic bedding suppliers use brands to spur a tradeup. |
Gill, Penny |
|
Dec 2, 1996 |
1728 |
| Brands mine Olympic gold. |
Lloyd, Brenda |
|
Jul 22, 1996 |
645 |
| What's in a (mill's) name? |
Seidman, Seymour |
|
Jul 1, 1996 |
1172 |
| NBA products hit the Net. |
Meyer, Nancy |
|
Mar 25, 1996 |
345 |
| Bringing brands to mortgages. |
Healy, Thomas J. |
Cover Story |
Mar 1, 1996 |
2406 |
| Servicing GE's public image. |
Beatty, Gerry |
|
Dec 18, 1995 |
686 |
| Promoting La-Z-Boy at retail. |
Kim, Young Mi |
|
Dec 18, 1995 |
704 |
| Seizing Hoover's sales opportunities. |
McLoughlin, Bill |
|
Dec 18, 1995 |
650 |
| Understanding the role of national brands. |
Schwartz, Donna Boyle |
|
Dec 18, 1995 |
629 |
| Building and maintaining value. |
|
|
Dec 18, 1995 |
615 |
| Defining Fieldcrest Cannon's identity. |
Adler, Sam |
|
Dec 18, 1995 |
756 |
| Maintaining Rubbermaid's perceived value. |
|
|
Dec 18, 1995 |
586 |
| Marketing strategies: building brand equity from product to point of sale. |
Blackwood, Francy |
|
Oct 9, 1995 |
1019 |
| Retail outlook. |
Blackwood, Francy |
|
Oct 9, 1995 |
776 |
| Learning curves. |
McClintock, Lindsay |
|
Jun 17, 1995 |
471 |
| Brand leaders in UK fight private labels with improved packs, more ad spending. |
Webb, Kenneth J.B. |
|
Apr 1, 1995 |
974 |
| Television tie-ups. |
Prosser, David |
|
Mar 18, 1995 |
695 |
| Who will save the brands? |
Boutie, Philippe |
|
Aug 1, 1994 |
3373 |
| Double trouble for bedevilled brands. |
|
|
May 21, 1994 |
519 |
| Has anyone told brands that the war is over? |
|
|
May 7, 1994 |
1620 |
| Why retailers have become the guardians of 'brand values.' (supermarket own label products maintain competition with brand name products) |
|
|
May 7, 1994 |
1273 |
| Dealing effectively with the private label threat. |
Throckmorton, David |
|
Apr 1, 1994 |
727 |
| Introduction of branded and frozen foods should revive vending food industry. |
|
|
Oct 1, 1993 |
622 |
| Restore brand equity! |
Kim, Peter |
|
Jun 22, 1993 |
4191 |
| Fireproofing your brand. |
Allen, John; Feakins, Kathryn |
|
Jun 22, 1993 |
1618 |
| Maximizing trademark protection and value. |
Keller, Bruce P. |
|
Jun 22, 1993 |
1502 |
| The case for a brand steward. |
Ryans, John K., Jr. |
|
Jun 22, 1993 |
1117 |
| Banking on a single brand name. |
Hersh, Anita K. |
|
Jun 22, 1993 |
3125 |
| The acquisition value of a brand. |
Segalas, Hercules; McCabe, Joan Y. |
|
Jun 22, 1993 |
1645 |
| Getting serious about customer focus. |
Edelman, David C.; Feiler, Andrew B. |
|
Jun 22, 1993 |
2969 |
| The corporation as a brand. |
Vick, Edward H. |
|
Jun 22, 1993 |
1050 |
| Building brand assets. |
Selame, Elinor |
|
Jul 1, 1992 |
2087 |
| Recession's impact on UK food market should boost private label even more. |
Kemp, Graham |
Industry Overview |
Jan 1, 1992 |
1781 |
| A new course for consumer product marketing. |
Nanji, Mahmood |
|
Oct 1, 1991 |
1135 |
| U.K. tea companies employing marketing ploys to secure brand share. |
Pattinson, Vee |
|
Oct 1, 1990 |
1477 |
| Asking the right questions. |
Chiagouris, Larry; Perrell, Leslie |
|
Jun 22, 1989 |
2972 |
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