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Marketing subtopic

 

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1-34 out of 34 article(s)
Title Author Type Date Words
A time for attentive listening: marketing plays an important role in communicating both with employees and customers when your bank purchases another institution. By listening carefully to the needs and concerns of these new people, the marketer can take the steps necessary to retain them. Marlin, Brenda Company overview Sep 1, 2008 1842
Doha Bank provides the right fillip to the concept of branding. Aug 3, 2008 457
Doha Bank provides the right fillip to the concept of branding. Aug 3, 2008 586
Goldwater Bank Launches New Website Initiative with the Modavox Enterprise(TM) Platform. Jun 10, 2008 387
Skinny Water(R) Selected As Exclusive Enhanced Water Sponsor for Commerce Bank Triple Crown of Cycling. Jun 6, 2008 803
Bank Freedom Ships More Than 44,000 Bank Freedom Prepaid MasterCard(R) Cards to Its Customers in April; Card Launch Orders for Prepaid Cards Exceeded Company's Expectations. May 23, 2008 539
Word-of-mouth campaigns help online banking adoption. Brief article Apr 1, 2008 164
You can participate in the 2008 ABA bank marketing survey. Apr 1, 2008 186
Sovereign bank uses 'cause marketing' to boost electronic bill activation. Goodman, Len Mar 1, 2008 458
Podcasting: a new alternative to radio? Some banks are utilizing the internet to distribute marketing materials in the form of low-cost audio and video media files. Lubetkin, Steven L. Mar 1, 2008 1364
Gartner Says Banks Are Promoting Less-Secure Forms of Debit Card Payments Despite Consumers' Preferences for More-Secure Transactions. Feb 7, 2008 684
The finishing touch: the sense of touch is another powerful way to reinforce in the minds of your customers, employees and community residents exactly what your bank's brand stands for. Stephens, Jeff Jan 1, 2008 1576
Bank, ATM network use faux flight attendants to promote giveaway. Jan 1, 2008 120
Setting the tone: making the right auditory impression involves selecting a spoken voice and music that is closely aligned to the bank's brand promise and positioning statement. Stephens, Jeff Nov 1, 2007 1442
Web site facilitates automatic production of bank marketing materials. Nov 1, 2007 234
How one new England Bank promotes remote deposit. Brief article Nov 1, 2007 136
If marketers are from Venus ... then salespeople must be from Mars: here are some guidelines for enabling these two conflicting cultures to work cooperatively together. Schneider, Jim Nov 1, 2007 2136
Metropolitan National Bank of Little Rock has launched a retail Web site that features a variety of outerwear, premium items and other promotional merchandise featuring the bank's eagle logo. Aug 20, 2007 73
American Bank Note Holographics Launches HoloStripe(TM) for Transaction Cards. Aug 7, 2007 546
Direct mail: how can the community bank compete? After studying three year's worth of direct mail sent by banks, a marketer concludes that large banks are pursuing an aggressive 'saturation' strategy. Rodrigues, Mark P. Jul 1, 2007 703
Starbucks vs. Dunkin' Donuts: when you translate your bank's brand and strategy into style and action that consistently engage target customers and gain their trust, you are designing a 'customer experience.'. Marek, Rebecca; Miller, Nick Jul 1, 2007 1823
Umpqua Bank Launches Local Debit Rewards Program in Oregon and Washington. Jun 19, 2007 582
Selling business line of credit: here is a marketing package from Bank of America offering its Business Credit Express. The concepts and key points are all solid ... just the packaging and presentation could be streamlined to reach this challenging target market. Wachtel, George Jun 1, 2007 373
The Arkansas Bankers Association has endorsed BSG Financial LLC's Re$ubmitIt, an electronic check and item recovery service targeted to a bank's business accountholders and which doubles collection rates on NSF checks, to its member banks. Apr 16, 2007 76
Austria's Largest Bank Accelerates Data Mining With KXEN. Feb 27, 2007 1294
Deja vu all over again: the financial services industry is expected to evolve fast and furiously in 2007, but some of the big marketing challenges--like rising interest rates--are familiar issues recycled from years past. Marlin, Brenda Jan 1, 2007 2155
Temecula Valley Bank Begins 10-Year Anniversary Celebration and Unveils New Logo at Temecula Valley Chamber Mixer. Nov 21, 2006 366
DMI's Streak Continues As It Signs Mattel(R), Build-A-Bear Workshops(R), AARP(R), SUBWAY(R), Sofitel Hotels and Resorts, Border's(R) and SunTrust(R) Banks, Inc., for Music Branding. Aug 28, 2006 410
HSBC Has Rx for New Jersey Residents Who Need Cash; Bank Expands New Jersey Reach by Branding 59 ATMs in Walgreens Stores. Apr 6, 2006 313
Deutsche Bank Rebrands Scudder Investments as DWS Scudder; Repositioning DWS Scudder for Profitable Growth. Company Profile Feb 2, 2006 771
Big banks have to think small to give best customer service. Fixmer, Andy Dec 12, 2005 797
Banks put a lot of stock in choosing the right name: whether a trusted old name or a new one, image is key. (Finance). Allen, Mike May 12, 2003 680
Taking the lead: some thoughts on the successful handling and processing of sales leads and the benefits of lead-tracking software. (Feature). Dver, Alyssa Dec 1, 2002 1817
Worth its "wait" in gold: the "what" and "why" of music and message-on-hold (MMOH) systems, and how they benefit marketing. (Fundamentals). Thibault, Jamie; Corey, Richard; Wambera, Simona Dec 1, 2002 2159

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