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Articles
1-98 out of 98 article(s)
| Title |
Author |
Type |
Date |
Words |
| Expand your horizons: niche marketing success stories. |
Caragher, Jean Marie |
|
Apr 1, 2008 |
2562 |
| "Black Friday" & "Cyber Monday" Play Crucial Roles in Holiday Shopping Season According to BDO Seidman, LLP Survey of CMOs. |
|
|
Nov 12, 2007 |
705 |
| State your case: effective marketing: out-thinking the competition, not out-spending. |
Noella, Lyne |
|
May 1, 2006 |
700 |
| CPA marketing toolkit bulks up. |
|
|
Sep 1, 2005 |
63 |
| CPA Marketing Tool Kit wins award; new brochure, speech offered on business consulting. |
|
Brief Article |
Jul 1, 2005 |
253 |
| AICPA releases retirement planning marketing tools. |
|
Brief Article |
Jun 1, 2005 |
35 |
| Accountability, privacy and education hit marketing and sales. |
|
|
May 1, 2005 |
489 |
| Ten dynamite ideas worth stealing. |
Shamis, Gary |
Editorial |
Jan 1, 2005 |
779 |
| Cohen sells Rite Aids. |
|
Brief Article |
Oct 27, 2004 |
137 |
| Are you spamming your clients? How firms can make sure their e-mails don't violate the law. |
Morrison, Joseph E. |
|
Aug 1, 2004 |
2305 |
| Create an effective direct-mail campaign. |
|
|
Jul 1, 2004 |
490 |
| Marketing materials and malpractice exposure: advertise what you're qualified to do, not more. |
Wolfe, Joseph |
|
Jun 1, 2004 |
2888 |
| Tax clients need more than just tax work. |
Mendlowitz, Edward |
Excerpt |
Feb 1, 2004 |
455 |
| Marketing your firm from the inside out. |
Berman, Sharon |
|
Dec 1, 2003 |
748 |
| Marketing your Web site to increase business. |
Carr, Reid |
|
Sep 1, 2003 |
1721 |
| H&R Block comes under fire. (Privacy). |
|
Brief Article |
May 1, 2003 |
89 |
| Tools for managing and marketing your firm in the digital age. (Members Only). |
|
|
May 1, 2003 |
641 |
| Public speaking: an accounting marketing tool. |
Wirtz, Barbara |
|
Apr 1, 2003 |
1234 |
| H&R Block pulls television ad promoting its tax services. |
|
Brief Article |
Apr 1, 2003 |
146 |
| Seizing upon Sarbanes-Oxley. |
Barron, Kelly |
Cover Story |
Mar 1, 2003 |
1838 |
| Marketing, an essential item in your business planning. (Getting Down to Business). |
McCarter, Judy |
Column |
Nov 1, 2002 |
1156 |
| Words to the wise: marketing committee. |
Glick, Sally |
|
Oct 1, 2002 |
604 |
| Meyners mines its talent: a firm realized it had to have systems in place for growth and did something about it. |
Hayes, Michael |
|
Sep 1, 2002 |
2607 |
| Creating client value by understanding marketing. (The Guru in You). |
Clinkinbeard, Curt |
|
Sep 1, 2002 |
1350 |
| Marketing assurance services. |
Nouri, Hossein |
|
Sep 1, 2002 |
947 |
| Britney Spears watch out: KPMG & PWC top music charts overseas. (Did You Know?). |
Ueltzen, Michael |
Brief Article |
Jul 1, 2002 |
116 |
| Effective marketing. |
Cole, Gene H. |
|
Jun 1, 2002 |
2593 |
| Mastering the art of persuasion. |
Manallack, Stephen |
Brief Article |
Jun 1, 2002 |
664 |
| Email marketing primer: 12 tips for successful campaigns. |
Khera, Raj |
|
Jun 1, 2002 |
1275 |
| Marketing and sales for the professional accountant. |
Gilman, Seth Ford |
Brief Article |
Jun 1, 2002 |
945 |
| Accountants' media campaign seeks to restore confidence in profession. (In the News). |
|
Brief Article |
Jun 1, 2002 |
139 |
| A marketing moment: rate your prospects. |
Waugh, Troy A. |
Brief Article |
Jun 1, 2002 |
449 |
| Send a student here for BizzFun and information. (AICPA News). |
|
Brief Article |
May 1, 2002 |
87 |
| PricewaterhouseCoopers. (Firm News). |
|
Brief Article |
May 1, 2002 |
36 |
| "CPA" logo golf balls, shirts help promote the profession. |
|
Brief Article |
May 1, 2002 |
109 |
| Dos and don'ts of a good proposal letter. |
|
|
Apr 1, 2002 |
363 |
| CPAs get into focus: get targeted feedback to align supply with demand. |
Myers, Roslyn |
|
Feb 1, 2002 |
3919 |
| Recession-Proof Your Marketing Plan. |
BERMAN, SHARON |
Brief Article |
Aug 1, 2001 |
789 |
| chair's corner. |
Eddy, Kathy G. |
|
Jul 1, 2001 |
542 |
| Be a standout on the Web. |
Siedlecki, Richard |
|
Apr 1, 2001 |
3039 |
| On top of on-line. |
Wellings, Paul |
Brief Article |
Feb 1, 2001 |
904 |
| TAX SEASON PR TARGETS BUSINESS TRAVELERS. |
|
Brief Article |
Dec 1, 2000 |
154 |
| Some small biz markets underserved by CPAs. |
|
|
Dec 1, 2000 |
110 |
| Profitable communication. |
Aquila, August J. |
|
Jun 1, 2000 |
1597 |
| Direct Marketing, Database Marketing and Relationship Marketing for the Accounting Practitioner. |
Giladi, Kreindy; Friedman, Hershey H. |
|
May 1, 2000 |
1913 |
| Sophisticated Web design. |
Dilley, Steven C. |
|
Apr 1, 2000 |
2309 |
| Tax expert or rainmaker? |
Jennings, Robert M. |
|
Jun 1, 1999 |
1204 |
| Make your firm a household name. |
Von Brachel, John |
|
May 1, 1999 |
2602 |
| Is your accounting firm truly marketing oriented? A checklist. |
Friedman, Hershey H.; Giladi, Kreindy; Lewis, Barbara Jo |
|
May 1, 1999 |
2942 |
| Silicon Valley meets Norwalk. |
Typpo, Eric W. |
|
Aug 1, 1998 |
2338 |
| A home on the Web. |
Dennis, Anita |
|
Aug 1, 1998 |
1443 |
| KPMG Launches Banking Insider Through the PointCast Network; Bankers Gain Access To Powerful News & Analysis Tool. |
|
|
Jun 5, 1998 |
562 |
| Marketing your accounting practice effectively. |
Giladi, Kreindy C.; Friedman, Hershey H. |
|
Mar 1, 1998 |
1510 |
| Marketing clinic. |
Townsend, P.J. |
|
Jan 1, 1998 |
1183 |
| Marketing clinic. |
Proebstle, James M. |
|
Nov 1, 1997 |
1679 |
| An old-fashioned Web site. |
Koreto, Richard J. |
|
Sep 1, 1997 |
1109 |
| Positioning your public accounting firm for success. |
Kreuze, Jerry G.; Newell, Gale E. |
|
Sep 1, 1997 |
3484 |
| Marketing 101: accounting firms. |
Richardson, Martha K.; Kowalis, Melissa |
|
Sep 1, 1997 |
1266 |
| Marketing clinic. |
Manescalchi, Lyne P. |
|
Jul 1, 1997 |
1429 |
| Heavy-duty marketing. |
|
|
Jun 1, 1997 |
1156 |
| Marketing clinic. |
Thomas, J. Carter |
|
May 1, 1997 |
840 |
| Marketing clinic. |
Nassutti, Colette |
|
Mar 1, 1997 |
1322 |
| Marketing close to home. |
Dennis, Anita |
|
Mar 1, 1997 |
1582 |
| Marketing clinic. |
Thomas, John C. |
|
Jan 1, 1997 |
781 |
| What do clients want? |
Good, Ellen L. |
|
Dec 1, 1996 |
2048 |
| Getting to know you. |
Koreto, Richard J. |
|
Dec 1, 1996 |
1019 |
| How to get your news release published. |
Saltz, Lida Citroen |
|
Nov 1, 1996 |
1005 |
| A road map for developing new clients. |
Heslop, Deborah W. |
|
Oct 1, 1996 |
683 |
| Sales management for tax practices. |
Wolff, Michael S. |
|
Jun 1, 1996 |
1562 |
| Marketing to family businesses checklist. |
Dashew, Leslie |
|
May 1, 1996 |
348 |
| How to build a network. |
Harding, Ford |
|
May 1, 1996 |
2294 |
| Making partners super marketers. |
Manescalchi, Lyne P. |
|
Feb 1, 1996 |
1542 |
| Are you ready to do business on the Internet? |
Eckman, Mark |
|
Jan 1, 1996 |
333 |
| Marketing: small plans produce big payoffs. |
Ayres, Richard E. |
|
Dec 1, 1995 |
2284 |
| Specialization is key to CPA firms' success. |
|
Illustration |
Oct 1, 1995 |
239 |
| Marketing clinic: how one CPA firm's gutsy decision to use billboard advertising boosted its visibility. |
Davidson, Patricia A. |
|
Jul 1, 1995 |
981 |
| Marketing from the ground up. |
Vaughan, Constance Anne |
|
Apr 1, 1995 |
3221 |
| A roadmap to firm growth. |
Shamis, Gary S. |
|
Jan 1, 1995 |
2795 |
| Niche service marketing: the three biggest mistakes. |
Boress, Allan S. |
|
Jan 1, 1995 |
925 |
| Saying thanks makes good business sense. |
Little, David |
Brief Article |
Jan 1, 1995 |
278 |
| Seminar cost planning checklist. |
|
|
Nov 1, 1994 |
68 |
| Marketing: the seven deadly sins. |
Manaktala, Vin |
|
Sep 1, 1994 |
2516 |
| Four case studies in marketing: CPAs share solutions to common practice development problems. |
Nassutti, Colette P. |
|
Aug 1, 1994 |
3052 |
| Marketing adds up for accountants. |
Cooper, Andrea |
|
Aug 1, 1994 |
1037 |
| Keeping the client satisfied. |
Mayer, Martin A. |
|
Jul 1, 1994 |
1907 |
| What are we doing right? |
Aquila, August J. |
Brief Article |
Jul 1, 1994 |
300 |
| A marketing success story. |
Zumwalt, William T. |
|
May 1, 1994 |
1966 |
| Marketing your practice: intra or inter marketing? |
Linn, Tammy A. |
|
Sep 1, 1993 |
1812 |
| The purpose of marketing. |
Froning, Julie |
|
Sep 1, 1993 |
2181 |
| Planning client seminars checklist. |
|
|
May 1, 1993 |
415 |
| Accounting for marketing success. |
Lentini, Fern |
Cover Story |
Mar 1, 1993 |
2269 |
| Marketing the practitioner and the firm. |
Wheatley, Edward W. |
|
Nov 1, 1992 |
1131 |
| Winning an engagement: a step-by-step approach. |
Hodgson, Thomas M. |
|
Aug 1, 1992 |
2185 |
| Tracking a firm's marketing achievements. |
Dalpe, Margaret P. |
|
Jul 1, 1992 |
1823 |
| CPA firms and their marketing directors; marketing professionals have a lot to offer - if CPAs make the most of their expertise. |
Hamberg, Nina |
|
Sep 1, 1991 |
1962 |
| Increasing marketing success. |
Wisniewski, Sharyn |
|
Jan 1, 1991 |
2144 |
| Prospecting for clients. |
Smith, Roy D.; Tadlock, Bill C. |
|
Oct 1, 1990 |
1760 |
| An attention-getting marketing strategy. |
McCracken, L. Jean |
|
Sep 1, 1990 |
1122 |
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