Marketing to Latinos: Greater Fort Worth PRSA Chapter's August Focus.FORT WORTH, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. -- Nationally acclaimed speaker Dora Tovar will discuss best practices and pitfalls to avoid when developing public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaigns for Hispanic audiences at the Aug. 9 meeting of the Greater Fort Worth PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy Chapter. She will outline well-developed campaigns that are relevant to Hispanics and that capture the interests of this fast-growing consumer segment. In particular, Dora will discuss Oscar Mayer Oscar Mayer is an American meat and cold cut production company, now owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products. German immigrant Oscar Ferdinand Mayer through a case study of Kraft Foods North America, Inc. She will share strategies such as ensuring your organization has relevant grassroots initiatives and achieving an integrated marketing approach. Bring your questions for the Q&A session! The Greater Fort Worth Chapter of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. unifies, strengthens and advances the profession of public relations. The organization meets for lunch the second Wednesday of each month at The Petroleum Club. For more information, visit www.fortworthprsa.org. Luncheon Date and Time ---------------------- Wednesday, August 9, 2006 11:45 a.m. -- 1 p.m. Costs ----- $25 members $30 nonmembers $20 students Location -------- Petroleum Club Carter-Burgess Plaza 777 Main St. 39th floor Fort Worth, TX 76102 Parking ------- Free valet in parking garage at Seventh and Commerce streets. |
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