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Marketing smarts. (Food Porn).


Adams, a division of the drug company Pfizer, must think we're stupid.

Why else would it call a vitamin-fortified, candy-coated granola bar "Body Smarts"? The individually wrapped Crunch Bars are sold at the check-out counter, which means they're supposed to be "impulse items." Well, stifle the urge.

You can choose from the Chocolate Peanut peanut, name for a low, annual leguminous plant (Arachis hypogaea) of the family Leguminosae (pulse family) and for its edible seeds. Native to South America and cultivated there for millenia, it is said to have been introduced to Africa by early explorers,  or (our personal favorite) Yogurt yogurt: see fermented milk.
yogurt

Semisolid, fermented, often flavoured milk food. Yogurt is known and consumed in almost all parts of the world.
 Berry. Turns out the "yogurt coating" is mostly sugar and partially hydrogenated palm kernel The nucleus of an operating system. It is the closest part to the machine level and may activate the hardware directly or interface to another software layer that drives the hardware.  oil, with some non-fat dry milk and yogurt culture thrown in.

Other than the sugar and oil coating, the bar is mostly crisp (that is, sweetened sweet·en  
v. sweet·ened, sweet·en·ing, sweet·ens

v.tr.
1. To make sweet or sweeter by adding sugar, honey, saccharin, or another sweet substance.

2. To make more pleasant or agreeable.
) rice and even more sugar. "Dried cranberries A dried cranberry is a cranberry which has been dried. They are similar in texture to a raisin but more tart in flavor. The vast majority of dried cranberries sold in the world are marketed by the Ocean Spray agricultural cooperative under the trade name "Craisins", a portmanteau " come next in the ingredient list (they've got more sugar than cranberries), followed by ... hmmm. Where are those blueberries and strawberries pictured on the label? They're not in the bar, that's for sure.

"Sustained Energy," crows the label. Yet there's no reason to think that the 200 calories in each bar last any longer than the 200 calories you'd get from any other food. As for the "Half the Fat of the Average of Leading Candy Bars" claim: It may be true, but you're still talking five grams of saturated fat saturated fat, any solid fat that is an ester of glycerol and a saturated fatty acid. The molecules of a saturated fat have only single bonds between carbon atoms; if double bonds are present in the fatty acid portion of the molecule, the fat is said to be  (a quarter of a day's worth).

It doesn't take too many "brain smarts" to Figure out that Body Smarts are anything but.

Body Smarts: (800) 524-2854.

[ILLUSTRATION OMITTED]

Nutrition Action Healthletter

CENTER FOR SCIENCE IN THE PUBLIC INTEREST Suite 300, 1875 Connecticut Avenue, N.W. Washington, DC 20009-5728
COPYRIGHT 2002 Center for Science in the Public Interest
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Body Smarts granola bars
Publication:Nutrition Action Healthletter
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2002
Words:245
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