Marketing partnership.Marketing Partnership: Interpublic Emerging Media Lab, part of the Interpublic Group of Cos., signed a yearlong partnership with Joost, a broadcast-quality Internet television Internet television (or Internet TV) is television distributed via the Internet. Overview In the past, television was only distributed by cable, satellite, or terrestrial systems. platform. The Interpublic Emerging Media Lab is a tech-based marketing firm that will help develop innovative marketing for Joost. So far the Lab has engaged 10 Interpublic clients to participate in the pilot programs on Joost including General Motors Europe, Intel, Lions Gate, Microsoft Corp., Motorola Inc., Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Inc., Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. Corp., Unilever's Magnum Ice Cream, and the U.S. Army. The Lab is working with clients to create ad-supported models within Joost, including sponsorships and promotion, channel ideas, and branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. . |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion