|
| |
Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Knockout branding techniques: former champ turned multi-venture entrepreneur hits the right target. |
Armstrong, Bridget N. |
Interview |
Oct 1, 2009 |
418 |
| Budgets On A Shoe String. |
Fec, Jeanne |
|
Sep 23, 2009 |
972 |
| Unproven strategies become more prevalent. |
|
|
Aug 1, 2009 |
352 |
| Reverse-marketing system capitalizes on latest HECM changes. |
|
|
Aug 1, 2009 |
287 |
| Listless lists and list-testing tight? Guidelines for newsletter marketers. |
Goss, Fred |
|
Jul 9, 2009 |
870 |
| Selling your business. |
Borkowski, Mark |
|
Jul 1, 2009 |
1031 |
| Protecting the house of Under Armour. |
Kraft, Patrick; Lee, Jason W. |
Case study |
Jun 1, 2009 |
3820 |
| NovaCast Foundry Solutions AB. |
|
Company overview |
May 1, 2009 |
358 |
| How to create a real Web 2.0 marketing mix. |
Eckart, Adam N. |
|
Apr 1, 2009 |
591 |
| MarDentity. |
Jones, Luke |
Brief article |
Mar 9, 2009 |
201 |
| Even smaller banks can compete by showing customers that they 'know them'. |
|
|
Mar 1, 2009 |
829 |
| Ask the authorities--March 2009. |
|
|
Mar 1, 2009 |
797 |
| Sponsorships: your rights to realizing a profit. |
Hattenbach, Ellen |
|
Feb 1, 2009 |
1612 |
| 10 Tips on achieving marketing professionalism: what you need to know to earn respect from legal professionals. |
Mariam, Tom |
|
Feb 1, 2009 |
701 |
| What to know for 2009. |
Karrh, Jim |
|
Jan 5, 2009 |
672 |
| Marketing your practice in a recession. |
Fishman, Ross |
|
Jan 1, 2009 |
1202 |
| Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it? |
Mathes, John |
|
Dec 1, 2008 |
1469 |
| It all ads up: search engines offer an inexpensive Internet marketing tool. |
Calypso, Anthony |
|
Dec 1, 2008 |
669 |
| How to develop a strategic marketing plan, part I. |
Harris, Scott |
|
Nov 10, 2008 |
722 |
| We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing. |
Marlin, Brenda |
|
Nov 1, 2008 |
1447 |
| How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail! |
Thamara, Thomas |
|
Nov 1, 2008 |
1383 |
| Ask the authorities. |
|
|
Nov 1, 2008 |
663 |
| Hoyt changes title and company names. |
|
|
Oct 1, 2008 |
237 |
| Link Baiting Service introduced by SubmitEdge. |
|
Brief article |
Aug 22, 2008 |
195 |
| Relationship marketing at law firms: four best practices. |
Swan, Wilbur |
|
Aug 1, 2008 |
1234 |
| Budgeting for beginners. |
Seaward, Elaine |
|
Aug 1, 2008 |
1210 |
| BannerMailer launched by Cenicola-Helvin Enterprises. |
|
Brief article |
May 21, 2008 |
149 |
| Expand your horizons: niche marketing success stories. |
Caragher, Jean Marie |
|
Apr 1, 2008 |
2562 |
| Rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table. |
Hellerman, John |
|
Apr 1, 2008 |
1242 |
| Leading the green trend. |
Stickel, Amy I. |
|
Apr 1, 2008 |
504 |
| The moral argument for sustainability & green practices. |
Gray-Grant, Heather |
|
Apr 1, 2008 |
993 |
| The skills and attributes you need in your toolbox. |
Smuts, Jennifer; Usellis, Mark |
|
Apr 1, 2008 |
643 |
| The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? |
McEwen, William J. |
|
Mar 13, 2008 |
1221 |
| Encouraging Market Discipline Pillar 3. |
|
|
Mar 6, 2008 |
603 |
| Harness the power of cause marketing. |
|
Brief article |
Mar 1, 2008 |
278 |
| Nontraditional radio a "prime mover" for most integrated campaigns. |
|
Brief article |
Mar 1, 2008 |
99 |
| Entering Project Pitch Phase 2. |
|
|
Feb 1, 2008 |
349 |
| Your strategy for 2008. |
Karrh, Jim |
Column |
Jan 21, 2008 |
676 |
| CAMA Quebec names its agri-marketer of the year. |
|
|
Jan 1, 2008 |
484 |
| Canada's 2007 best of show. |
Clarke, Debra |
|
Jan 1, 2008 |
756 |
| Health and hope: the Life and Mission Agency examines the health of the church. |
MacLachlan, Amy |
|
Jan 1, 2008 |
823 |
| Miscellaneous marketing notes, advice and observations. |
Goss, Fred |
|
Dec 24, 2007 |
560 |
| Talking to the trade: often, small budgets and the lack of staff hamper the effectiveness of a business to business (B2B) marketing team's efforts in generating exposure for their organisations and brands. Working with the trade press will offer a golden opportunity to achieve a flexible scope of goals with limited resources. |
Subramaniam, Siva; Ng, Marcus |
|
Oct 1, 2007 |
1631 |
| Keys to reaching the new American marketplace. |
Sonderup, Laura |
Column |
Oct 1, 2007 |
664 |
| Sight i see: effective marketing is communicated through all the sense--sound, smell, touch as well as taste. |
Stephens, Jeff |
|
Sep 1, 2007 |
1339 |
| I accomplished my one-year goal in one day. |
Little, Tina J. |
Viewpoint essay |
Aug 17, 2007 |
576 |
| Hanover firm wins patent for direct-mail tool. |
Kibbe, Cindy |
|
Aug 3, 2007 |
334 |
| Distance Marketing Of Consumer Financial Services Under The New Dutch Act On Financial Supervision. |
|
|
Jul 25, 2007 |
538 |
| Marketing: 7 secrets to Instant Income. |
Liaw, Tracy |
|
Jul 1, 2007 |
475 |
| Bait and switch. |
Doyle, Mona |
Brief article |
Jul 1, 2007 |
180 |
| 42Media's new wide screen service helps merchants get the message out; plasma televisions used to promote products, services. |
Reed, Candice |
|
Jun 11, 2007 |
621 |
| Law firms slow to advertise: few in Arkansas following national trend toward marketing. |
Friedman, Mark |
|
Jun 4, 2007 |
1453 |
| Protecting your loyal customer base: protecting a customer base and generating loyalty forms a key part of firm strategy. It is essential to understand this process and take proactive steps to minimise the potential loss of key customers to competitors and seek opportunities to create customer returns. |
Robinson, Louise; Cahill, Daryll |
|
Jun 1, 2007 |
1234 |
| DWC program helps firm meet marketing challenges. |
|
|
May 25, 2007 |
445 |
| Expert advice on 'growing' your average daily census. |
|
|
Apr 1, 2007 |
1670 |
| Three business students at Loyola Marymount University won first place at the Manitoba International Marketing Competition. |
|
Brief article |
Mar 12, 2007 |
30 |
| How to make video part of your marketing strategy. |
Cox, Katherine P. |
|
Feb 16, 2007 |
816 |
| Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness. |
Avitabile, David |
|
Dec 1, 2006 |
1971 |
| Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. |
Feltenstein, Tom |
|
Dec 1, 2006 |
2023 |
| Marketing methods. |
Manning, Sara |
Brief article |
Dec 1, 2006 |
310 |
| Who really "Moves the Needle?" How to focus resources on the most important payer accounts. |
Lanzone, Tony |
|
Oct 1, 2006 |
1745 |
| Keeping Your Product Placements Legal. |
Chaiet, Les; Scanlon, Jeff |
|
Sep 27, 2006 |
978 |
| Burnham launches marketing blitz for retail on J Near Petco Park. |
Broderick, Pat |
Brief article |
Sep 4, 2006 |
164 |
| New slice on marketing. |
Schley, Stewart |
Column |
Sep 1, 2006 |
764 |
| Managing prospective franchisee leads: technology can be used to manage contacts, build relationships and get results. |
Baron, Paul B. |
|
Aug 1, 2006 |
2163 |
| Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? |
Berens, Camilla |
|
Jul 1, 2006 |
2286 |
| Microsoft selects WebTrends On Demand web analytics solution. |
|
Brief article |
Jun 6, 2006 |
172 |
| Winning in a multicultural market: rapidly changing demographics bring opportunities. But are companies adapting fast enough to serve emerging markets? |
Pellet, Jennifer |
|
Jun 1, 2006 |
1832 |
| The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers. |
Kitzmiller, Greg |
|
Jun 1, 2006 |
1026 |
| Precision selling. (Sales and Marketing Insights from Purdue University. |
Downey, W. David |
|
May 1, 2006 |
697 |
| Integrated marketing: the new "traditional" advertising? |
Green, Mark |
|
May 1, 2006 |
820 |
| What clients are expecting from their agencies. |
Kelley, Daniel |
|
May 1, 2006 |
2090 |
| Knowledge of the healthcare environment. |
Garman, Andrew N. |
|
May 1, 2006 |
1213 |
| Current marketing practices in the nursing home sector. |
Calhoun, Judith G.; Banaszk-Holl, Jane; Hearld, Larry R. |
|
May 1, 2006 |
6834 |
| Do what your competitors cannot: customer-origination strategies. |
Skari, Lars |
|
May 1, 2006 |
1024 |
| Comprehensive brand integration, franchising's secret to marketing success. |
Bauer, Rhonda |
|
Apr 1, 2006 |
1944 |
| Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives? |
Quelch, John; McGovern, Gail |
|
Mar 22, 2006 |
2532 |
| Building great customer experiences from the inside out. |
Kruger, Jennifer Barr |
Interview |
Feb 1, 2006 |
977 |
| Image isn't everything when advertising. |
Schaller, Marcus |
|
Jan 30, 2006 |
362 |
| A visit to the wizard ... |
Akridge, Jay |
|
Jan 1, 2006 |
818 |
| Selling EAPs to small businesses: EAP providers that take time to understand the challenges facing small businesses and position their services as solutions can break new ground in a market segment that lacks resources to address human capital issues. |
Holloway, Fred |
|
Jan 1, 2006 |
1850 |
| Embedded ads can push ethical line. |
Boulger, Matt |
|
Jan 1, 2006 |
760 |
| Preparing a marketing plan. |
|
|
Jan 1, 2006 |
1484 |
| This spa package travels the extra mile: marketing tips just a phone call away. |
Long, Jessica |
Brief Article |
Dec 5, 2005 |
257 |
| Face time: the power of person-to-person marketing. |
Peros, Janet |
|
Dec 1, 2005 |
1852 |
| Focus on the brand. |
Rennick, Dick |
|
Dec 1, 2005 |
366 |
| Marketing and information technology come together: technology now impacts almost every facet of marketing. Franchise systems need to have a process in place that allows these disciplines to work effectively together so they can strength the brand and achieve the goals of the system, franchisees and customers. |
Hafley, Kimberly |
|
Dec 1, 2005 |
1945 |
| Pricing at the point of sale: are lenders leaving loans on the table because of limitations in their front-end origination systems? Here's an argument for putting a pricing engine at the point of sale. |
Ehring, Dain |
|
Nov 1, 2005 |
3079 |
| Effective marketing can be an elusive thing. |
LaChusa, Debbie |
|
Oct 10, 2005 |
403 |
| Preparing a marketing plan. |
|
|
Oct 1, 2005 |
1324 |
| Preparing a marketing plan. |
|
|
Oct 1, 2005 |
1332 |
| Marketing for the small business. |
|
|
Oct 1, 2005 |
1503 |
| Market Microstructure meeting. |
|
Brief article |
Sep 22, 2005 |
197 |
| Turn the lazy days of summer into your most profitable time. |
Weltman, Barbara |
Brief Article |
Aug 3, 2005 |
319 |
| You've always been there ... |
Schuermann, Bill |
Brief Article |
Jul 1, 2005 |
233 |
| Use creative design to build brand equity. |
|
|
Jul 1, 2005 |
619 |
| An uncertain diagnosis: research used to criticize drug marketing also supports the claim that marketing benefits patients. |
Rubin, Paul H. |
|
Jun 22, 2005 |
4743 |
| Concerto announces availability of two Enterprise Suite components. |
|
Brief Article |
Mar 1, 2005 |
215 |
| WebPosition Gold 3 Platinum. |
|
Product/Service Evaluation |
Jan 1, 2005 |
1506 |
| The value of internal support. |
Brogan, Jesse W. |
|
Nov 1, 2004 |
2562 |
|
