Marketing knowledge management; managing knowledge in market oriented companies.9781845429072
Marketing knowledge management; managing knowledge in market oriented o·ri·ent
1. Orient The countries of Asia, especially of eastern Asia.
a. The luster characteristic of a pearl of high quality.
b. A pearl having exceptional luster.
Edward Elgar Sir Edward William Elgar, 1st Baronet, OM, GCVO (2 June 1857 – 23 February 1934) was an English Romantic composer. Several of his first major orchestral works, including the Enigma Variations and the Pomp and Circumstance Marches, were greeted with acclaim. Publishing
Troilo (marketing, Bocconi University Bocconi University (full official name in Italian Università Commerciale Luigi Bocconi) is a private university located near the city center of Milan, Italy, not far from the Porta Ticinese, and was established in 1902. ) takes a fresh look at how to achieve competitive advantage by using marketing tools to share and promote the knowledge generated by the marketing function in modern firms across department. He describes how marketing techniques help to determine the need for organizational knowledge and also its scope, with the concept of marketing knowledge serving as a model for management. He advocates making marketing knowledge pervasive pervasive,
adj indicates that a condition permeates the entire development of the individual. within the organization, and providing departments not directly associated with marketing the expertise to interpret and use marketing information for competitive advantage. He describes setting up and maintaining mutual feedback loops for marketing information so the flow of information remains timely and constant, and concludes with commentary on developing a marketing knowledge management strategy and establishing new roles such as the one he describes for the marketing function.
([c]20072005 Book News, Inc., Portland Portland, town, England
Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , OR)