Marketing firm buys Fifth Avenue condo.

Winoker Realty Company represented Titanium Marketing, Inc. in the purchase of a 9,200 s/f commercial condominium at 425 Fifth Avenue, a Michael Graves-designed tower in the heart of the Murray Hill neighborhood of Manhattan.

Jonata Dayan of Winoker Realty Company negotiated on behalf of the buyer, while Newmark & Company Real Estate represented RFR Realty, the building management. Terms of the sale were not disclosed.

Titanium Marketing began looking for a new corporate office in a more prestigious, class "A" office building when their 5,000 s/f lease at 7 West 36th Street was nearing expiration. The company sought an upscale location that was in close proximity to the Fashion District, where many of their clients are located.

Although Titanium Marketing sought to purchase a new space, the limited number of options available led the firm to acquire a 9,200 s/f commercial condominium at 425 Fifth Avenue, a location that exceeded their square footage requirements. The company will be offering 2,100 s/f for rent, and has retained Dayan as the exclusive agent to market and lease the space.

"After reviewing all the options and financial implications, Titanium Marketing saw the value in owning their office space instead of paying rent," said Dayan, head of Winoker Realty's Commercial Co-op and Condominium Division. "The firm's new space at 425 Fifth Avenue will have a class A build-out and prestigious address, within walking distance of their clients' offices."

Titanium Marketing's new space, on the 6th floor, will be built out as an "A" installation with granite hallways. The rental unit itself will be delivered as a vanilla box with patched and painted walls and access to an HVAC package unit.