Marketing executive pushes DTS 'experience'.A new hire at Agoura Hills-based Digital Theater Systems DTS (also known as Digital Theater Systems), owned by DTS, Inc. (NASDAQ: DTSI), is a multi-channel digital surround sound format used for both commercial/theatrical and consumer grade applications. , Inc. is helping the company broadcast its message loud and clear. Don Bird, the new vice president of marketing at the company, was hired apparently for no reason other than his track record of making consumers aware of such things as MIDI and digital video--no little inventions by any means. In the 1980s, MIDI revolutionized the music industry. In the 90s, digital video took over VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. . DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. is not exactly a new phenomenon--many movie theaters have been equipped with it for a while--but now it is Bird's job to take it and go further. And he appears to be willing. "We're pushing surround as the next entertainment experience people can get anywhere in their lives," Bird said. His primary focus will be on building the DTS brand name with consumers. DTS is available now in home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. systems and is provided as standard audio equipment in Acura TL The Acura TL is a mid-size luxury car from Honda's Acura brand. It was introduced in 1996 to supplant the Acura Vigor and was a rebadged Japan-market Honda Inspire sedan until the third-generation version. luxury cars, as well as in aftermarket cars, he said. Further, some computer games feature it. Bird, a 20-year veteran of the entertainment industry, worked in sales and marketing positions at 360 Systems, and most recently at Avica Technology Corp., where he was vice president of sales and marketing. There he pioneered the conversion of motion picture distribution and exhibition from film to digital. "As DTS moves forward, it is crucial that our marketing and branding efforts are cohesive across all markets," said Jon Kirchner, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DTS. "Don's experience across the various industries in which DTS is involved is ideal." |
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