Marketing chiropractic to medical practices.9780763751944 Marketing chiropractic chiropractic (kīrəprăk`tĭk) [Gr.,=doing by hand], medical practice based on the theory that all disease results from a disruption of the functions of the nerves. to medical practices. Acampora, Christina L. Jones & Bartlett 2009 329 pages $39.95 Paperback RZ232 Designed to help chiropractors obtain more medical referrals, this book leads readers step by step through a sales model to demonstrate how they can educate medical doctors to use chiropractic services for their patients. The book offers a step-by-step approach for gaining more medical referrals, forming strong personal relationships with medical doctors, and responding to consumer demand for alternative health care. Chapters cover topics such as the conversational sales model, selling to different doctor personalities, knowing the target audience, and competitive selling. There is one chapter devoted to recent clinical trials on the efficacy of manipulation in the treatment of headaches and issues of the lumbar lumbar /lum·bar/ (lum´bar) pertaining to the loins. lum·bar adj. Of, near, or situated in the part of the back and sides between the lowest ribs and the pelvis. and cervical regions, which can be used as evidence for the efficacy of chiropractic when presenting to physicians. About 25 pages of appendices ap·pen·di·ces n. A plural of appendix. offer statistics, vendor directories, and questionnaires. Acampora is a member of the American Chiropractic Association American Chiropractic Association, n.pr professional organization established in 1922 to represent doctors of chiropractic and to maintain, promote, and protect chiropractic as a healing profession. and the Foundation for Chiropractic Education Chiropractic education, licensing, and regulation United States Graduates of chiropractic schools receive the degree Doctor of Chiropractic (DC), are referred to as "doctor", and are eligible to seek licensure in all jurisdictions. and Research. ([c]20082005 Book News, Inc., Portland, OR) |
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