Marketing a bank's retirement plan business.

"The Plan Sales System: A Blueprint for Building Your 401(k) and Retirement Plan Business" is a new publication from Benefit Services of Santa Fe, N.M. The manual lays out a 16-step marketing program that financial institutions can use to design a marketing program or improve an existing one.

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Comment:	Marketing a bank's retirement plan business.
Author:	Linsley, Clyde
Publication:	ABA Bank Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Apr 1, 2001
Words:	50
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Topics:	Banking industry Marketing Commercial banks Corporate trust services