Marketing Via The Mobile Channel Gains Worldwide Momentum; Mobile Marketing Association Global Membership Grows over 70%.BELLEVUE, Wash. -- The Mobile Marketing Association (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ) (www.mmaglobal.com), a non-profit consortium focused on the advancements of the mobile marketing channel, today announced membership in the global association has grown over 70% in the last three months. With more than 200 member companies world-wide, the MMA further reinforces its leadership in leading the creation of a professional and sustainable mobile marketing industry. The Mobile Marketing Association also announces the establishment of MMA country representation in Spain, led by Sixto Arias, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Mobchanics and Austria, led by Roland Tauchner, Managing Director, DIMOCO -- Direct Mobile Communications GmbH. Combined, Spain and Austria add an additional 27 members to the global association. "The rapid growth of the MMA is indicative of the value that the mobile marketing channel provides carriers, content providers, brands and others that wish to reach a mass audience," said Laura Marriott, executive director for the MMA. "As the association continues to grow, we are able to expand our initiatives to further define and build best practices within the global mobile marketing industry. The MMA is working together with our members who are all witnessing a significant adoption of the mobile channel for direct interaction between consumers and content publishers." Recent MMA Global member additions include: 12snap (US), Inc., 3cInteractive, Aerodeon Turkey, America Online See AOL. , Inc., Blue Frog  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. Mobile, Cascada Mobile Corp., Dynetic Mobile Solutions, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , Emexus Group, Flycell, Flytxt USA, Fox Mobile Entertainment, g8wave, GoldPocket Wireless, Inc., Ki-Bi Mobile Technologies, Kikucall, Lagardere Active North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , LogicaCMG, MediaContacts, Mobile ESPN Publishing, MobileLime, Motricity, MX Telecom, Neven Vision, POP Solutions, LLC, Promo Interactive, Push Five, RMG Connect Worldwide, Reuters, Soapbox Mobile, Teleractive, Inc., Telephia, Inc., Teligence Communications Inc., The NPD Group, Turkcell Iletisim Hizmetleri A.S., U.S. Cellular Corp., V-ENABLE, Vibes Media, Vidiator Technology (US) Inc. and WhitePages.com, Inc. New MMA member additions in Spain include: Asociacion Espanola de Comunicaciones Moviles (Aecomo), Arena Mobile, Buongiorno MyAlert, Grupo Consultores, Grupo iTouch Movilisto, Mobchanics, Mobile Dreams Factory, MoviDream, One2One Mobile Marketing, Telefonica Publicidad e Informacion (TPI (Tracks Per Inch) The measurement of the density of the storage channels on a disk or tape. Track density on magnetic disks has reached 125,000 tpi (125 Ktpi). See bpi, areal density and magnetic disk. ), Universal McCann Interactive and Xperience Consulting. New MMA member additions in Austria include: atms Telefon-und Marketing Services GmbH, Best Project, Creative Media Multimedia und Informations GmbH, Diamond Dogs Webconsulting GmbH, DIMOCO -- Direct Mobile Communications GmbH, LOVO Lifestyle Service GmbH, Materna Information & Communications GmbH, mobileGate Telekommunikationsservice GmbH, MobileMarketing.at, mobilkom austria AG & Co KG, Nokia Austria GmbH, ONE GmbH, Styria Medien AG, T-Mobile Austria, and USECON -- The Usability Consultants GmbH. Recent member additions in France include: Apocope a·poc·o·pe n. The loss of one or more sounds from the end of a word, as in Modern English sing from Middle English singen. [Late Latin, from Greek , emw:, GFK GfK Gesellschaft für Konsumforschung (German: society for consumer research) GFK Ghost Face Killah (rapper/singer) GFK Glasfaserverstärkt (German: glass-fibre reinforced) , Jap'Press and MEDIATOP. Two new recent member additions in the UK are mkodo and Sponge. For information on membership, please see www.mmaglobal.com About the Mobile Marketing Association (MMA) The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize e·van·gel·ize v. e·van·gel·ized, e·van·gel·iz·ing, e·van·gel·iz·es v.tr. 1. To preach the gospel to. 2. To convert to Christianity. v.intr. To preach the gospel. the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com. |
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