Marketing Plan Focuses on Life Sales.Jefferson Jefferson, uninc. city (1990 pop. 25,782), Fairfax co., N Va. It is a residential suburb of Washington, D.C. Pilot Financial said it has embarked on an ambitious marketing strategy designed to produce a 50% increase in the company's life sales over the next two years. Dennis Dennis is a male first name derived from the Greco-Roman name Dionysius meaning "servant of Dionysus", the Thracian god of wine, which is ultimately derived from the Greek Dios (Διος, "of Zeus") combined with Nysos or Nysa (Νυσα), where the Glass, president, financial operations, and chief financial officer of Jefferson Pilot Financial, said the company wants to take the distribution base that the company has built over the last five years--oriented toward the high end of the market--and zero in on accumulation, preservation and business planning. The initiative, Glass said, is targeted at the company's top producers and has generated positive feedback thus far. In addressing a question on whether the pending AIG-American General merger would affect Jefferson Pilot's life business, Glass said, "AIG AIG addressee indicator group (US DoD) AIG American International Group, Inc AiG Answers in Genesis (religious group in defense of Scripture) AIG Artificial Intelligence Group AIG Australian Industry Group is a tough competitor." The planned merger could affect Jefferson Pilot's efforts in "rate-sensitive markets," he said. Over the past five years, Jefferson Pilot has focused on enhancing and increasing its core life and annuity annuity: see insurance. annuity Payment made at a fixed interval. A common example is the payment received by retirees from their pension plan. There are two main classes of annuities: annuities certain and contingent annuities. business, Glass said. He outlined the key points of Jefferson Pilot's marketing strategy, which include moving from being product focused to market focused and favoring favoring an animal is said to be favoring a leg when it avoids putting all of its weight on the limb. A part of being lame in a limb. the high-producing agents instead of having many agents representing the company. "It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have providing targeted products to targeted markets," Glass said, pointing to Jefferson Pilot's recent CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. Security program, "and providing outstanding service to our top producers." He identified "top producers" as those who have at least $75,000 in annual sales. "We can increase our share of sales with more focused agents," Glass said. Among its products, Glass noted that variable universal life is the "fastest-growing life product." Jefferson Pilot's product, he pointed out, experienced a 27% growth rate over the last three years. Universal life experienced 15% growth over the last five years, and fixed annuities Fixed annuities Contracts in which an insurance company or issuing financial institution pays a fixed dollar amount of money per period. grew 32% over the last five years, he said. "We have succeeded from becoming a small, regional player in the Southeast to a larger player on the national scale," Glass said. The company has achieved this through several mergers and acquisitions--to the tune of $1.5 billion, he said, including the purchase of a Chubb subsidiary and Benefit Partners, a group disability, life and dental company. Jefferson Pilot Financial A.M. Best #: 07211 Rating: A++ Headquarters: Greensboro, N.C. Lines of Business: Variable universal life, individual life |
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