Marketing Nutrition.Marketing Nutrition Brian Wansink Brian Wansink (born 1960, Sioux City, Iowa) is an American professor in the fields of marketing and nutritional science. He is best known for his work on consumer behavior and specifically on food psychology and behavior, which focuses on how micro environments (supermarkets, University of Illinois Press The University of Illinois Press (UIP), is a major American university press and part of the University of Illinois. Overview According to the UIP's website: 1325 South Oak Street, Champaign, IL 61820-6975 0252029429 $34.95 1-800-545-4703 www.press.uillinois.edu Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity by Brian Wansink (Professor of Applied Economics of Marketing and of Nutritional Science, Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. ) focuses on an increasingly problematic issue in American society: how can people be persuaded to eat more nutritious foods, including vegetables and soy foods? Almost everyone knows that fruit is better for one's health than a cookie, yet not so many will pick an apple over a cookie for a dessert when the opportunity comes to choose. Marketing techniques for unhealthy foods push consumers into poor diet patterns that result in obesity, from childhood on up. Wansink reveals that the same marketing tools, techniques and insights that make non-nutritious foods popular can also bolster the appeal of nutritious foods. Techniques such as targeting foods toward the "gatekeeper In an H.323 IP telephony or video environment, a gatekeeper is a device that manages domains and provides call control. It is used to translate user names into IP addresses, to authenticate users and to manage network resources. " or family cook first (whose selections have more impact on what the family eats than anything else), labeling foods to sound delicious, marketing techniques to introduce unfamiliar foods and acquaint them with popular awareness, and much more are discussed in depth. An insightful book that deftly blends the scientific knowledge of a nutritionist nu·tri·tion·ist n. One who is trained or is an expert in the field of nutrition. nutritionist Dietitian, see there with the wisdom and practical skill of a trained marketer. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion