Marketing Los Angeles as ideal site for conventions.DAN Mishell has big plans for his job as the director of research at LA Inc., the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Convention and Visitors Bureau. Mishell, who was recently promoted, envisions drawing more visitors to Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, through a partnership with LOs Angeles World Airports Los Angeles World Airports or LAWA is the airport oversight and operations department for the city of Los Angeles, California. This department owns and operates Los Angeles International Airport, LA/Ontario International Airport, Palmdale Regional Airport, and Van , the operator of LAX. "One of our tasks is to market Los Angeles to the international traveler through our offices in Japan, the United Kingdom and China," Mishell said "We're working with LAX to come up with a way to work more closely together." International travelers pay landing fees that generate revenue for the airports, and money spent by tourists on lodging, food and other expenses benefits the city. Mishell hopes defining common goals and dividing labor between the two entities will make it easier to market Los Angeles abroad. Mishell aims to help the convention center pitch Los Angeles as an ideal convention spot. One way is for his research department to prepare reports that will depict de·pict tr.v. de·pict·ed, de·pict·ing, de·picts 1. To represent in a picture or sculpture. 2. To represent in words; describe. See Synonyms at represent. the city in its best light. During his tenure with the bureau, Mishell analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. visitor profiles and travel data to evaluate corporate partnerships and marketing strategies. He hopes the use of the same techniques can accomplish a new set of goals. "We're getting more involved supporting the sales staff as convention business has grown. For every convention we bid on, at least one other city has too," he said. "It's an evolving set of goals that all depend on our marketing and sales goals." Mishell began his career in medical research after earning degrees in biology and biometry biometry /bi·om·e·try/ (bi-om´e-tre) the application of statistical methods to biological phenomena. bi·om·e·try n. The statistical analysis of biological data. Also called biometrics. . He switched fields after he completed freelance project work for the visitor's bureau and found the assignment satisfying. "I find this work fulfilling. It's not just number crunching Refers to computers running mathematical, scientific or CAD applications, which perform large amounts of calculations. See number cruncher. (application, jargon) number crunching , but relating it to an actual business and concrete process," said Mishell, who joined the research department as a permanent employee soon after its formation. Mishell, a Los Angeles native, lives in the Brentwood area with his new wife. He enjoys playing tennis and golfing. |
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