Marketing Counsel & iUniverse Announce the Release of ``The Gallagher Way''; Inside Story on Risk Management Giant Released.

LA JOLLA, Calif. -- Marketing Counsel & iUniverse today announced the release of "The Gallagher Way," the inside story on the fourth largest insurance brokerage in the world. This release marks the first time in the 78-year history of Arthur J. Gallagher & Co. "AJGCo." that company insiders have allowed open distribution of what was previously a "limited circulation" account of the company's history, growth, and business practices. Prior to this release, "The Gallagher Way" was available only via unpublished copies provided to employees, select clients and investors. E[acute accent]In "The Gallagher Way," award-winning editor/author Alison Kittrell captures the history of the most innovative risk-management service organization in the insurance industry, providing an inspirational example of entrepreneurial growth through creative solutions, high ethical standards, and a strong company culture, even through the toughest times for the insurance industry. E[acute accent]A handful of influential business and insurance industry leaders have received prerelease copies of "The Gallagher Way." Their initial feedback indicates that "The Gallagher Way" provides a bright, guiding light for other business leaders and managers who want to build strong, lasting companies:

E[acute accent]--"This is a book about a business and a family that, by its example, defines integrity. It is a testament to the fact that business success comes from hardworking, honorable people who care about their clients." -- Jack Greenberg, Former CEO & Chairman, McDonalds Corporation

E[acute accent]--"Many more decades of the century lie ahead. What makes Arthur J. Gallagher & Co. is its culture and its leadership pipeline. These are ingredients of longevity for a successful corporation." -- Ram Charan, World-Renowned Business Consultant, Author, Speaker and Teacher

E[acute accent]--"I strongly believe that trust and a passionate belief in duty to the client should be the basis of our business. It's good to see `The Gallagher Way' continuing to show an outstanding example to the industry." -- Sir David Rowland, Former Chairman, Lloyd's of London 

E[acute accent]--"Arthur J. Gallagher & Co. has established itself as a shining example of how insurance and risk management organizations should function." -- Lawrence Brandon, President Emeritus & Past Chairman, American Institute for CPCU, Insurance Institute of America

E[acute accent]--"This book is a 'must read' for anyone in business who truly values the individual, whether a client or an employee. `The Gallagher Way' has stood the test of time." -- James J. O'Connor, Former CEO, Commonwealth Edison

E[acute accent]"The Gallagher Way" is now available at Amazon.com, Barnes & Noble (bn.com), and iUniverse.com.

E[acute accent]About the Author

E[acute accent]Alison Kittrell has been a working journalist for almost 30 years. She began in daily newspapers, and in 1981, as copy desk chief at The Kansas City Times, she handled the paper's Pulitzer Prize-winning coverage of the collapse of the skywalks at the Hyatt Regency hotel. In 1984, she began to focus on business journalism, taking a job as copy editor for Business Insurance magazine. In 1988, she co-founded Gaynor Communications, which specializes in a variety of written communications for the business world. She lives with her husband and three children in Skokie, Illinois. Author's web site: http://www.gaynorcommunications.com/

E[acute accent]About "The Gallagher Way"

E[acute accent]"The Gallagher Way" is available through major book sellers, including Amazon.com, Barnes & Noble, & iUniverse.com. Paperback; 226 pages; retail price (US) $19.95, ISBN: 0-595-37114-0

E[acute accent]About Arthur J. Gallagher & Co.

E[acute accent]Arthur J. Gallagher & Co. "AJGCo." is the world's fourth largest insurance broker and risk management services firm. AJGCo. is headquartered in Itasca, Illinois, has operations in seven countries and does business in more than 110 countries around the world through a network of correspondent brokers and consultants. AJGCo. was named one of the top "Platinum 400 Best Big Companies in America" by Forbes Magazine in 2004 & 2005. AJGCo. is traded on the New York Stock Exchange under the symbol AJG. Web site: http://www.ajg.com.

E[acute accent]About Marketing Counsel, Inc.

E[acute accent]Marketing Counsel is a California Corporation dedicated to product marketing & development services. Marketing Counsel is located in La Jolla, California, and has provided confidential product concept development & product launch services to companies throughout the world. Web site: http://www.marketingcounsel.com.

E[acute accent]About iUniverse

E[acute accent]iUniverse is one of the largest book publishing companies in the United States, with a focus on print-on-demand printing of unique, short-run publications. iUniverse publishing programs are endorsed by industry leading author organizations, including the Authors Guild and the ASJA. iUniverse is a member of the Association of American Publishers, Publishers Marketing Association, and Small Publishers Association of North America. The company's major investors include Warburg Pincus and Barnes & Noble. Web site: http://www.iuniverse.com.