Marketers review new products, services for today's dairy.Animal Health by Mike Layfield, Sr. Mktg Mgr, Dairy Anti-Infectives, U.S. Cattle Business, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY Pfizer Animal Health offers a full portfolio of products to improve the health, wellness and productivity of dairy cattle. This includes a complete line of industry-leading biologicals, reproductive aids, mastitis mastitis (măstī`tĭs), inflammation of the breast. Mastitis most commonly occurs in nursing mothers between the first and third weeks after childbirth, usually of the first child. preventives and treatments, as well as outstanding, innovative anti-infectives. To give you a sense of scope, Pfizer has launched some 10 products for use in dairy cattle in the past three years. These products are packaged within the parameters of our comprehensive Dairy Wellness Plan. Through this tenet, Pfizer provides consultation and education to help veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
Pfizer products reach producers via a well-established and reliable network involving animal health distributors, dealers and local veterinarians. One of the most significant changes in the last three years has been the continued consolidation and growth in size of U.S. dairy herds. Management complexities associated with these larger businesses also have increased, and dairy managers and owners have had to develop a wider range of management skills. As a result, our role with veterinarians and producers has evolved from a traditional transactional sales relationship to one driven more by consultancy and partnership. We have added milk-quality specialists nationwide who help our customers address milk quality issues on their operations, in an effort to produce a high quality product. New specialists also are on staff to aid producers and veterinarians in their efforts to monitor fresh cow and reproductive performance, identify opportunities for improvement and facilitate change in dairy management. This new team partners with dairy personnel, veterinarians and others associated with implementation of on-farm programs (for example: Artificial Insemination artificial insemination, technique involving the artificial injection of sperm-containing semen from a male into a female to cause pregnancy. Artificial insemination is often used in animals to multiply the possible offspring of a prized animal and for the breeding (AI) technicians and nutritionists) to help drive customer results. Furthermore, as we bring new technologies, such as Orbeseal and Excede, to the market, we are providing training and ongoing support to help larger dairies integrate these products into their systems. Another trend, resulting from the consolidation and increased herd size, is the growing need for a readily available, willing and educated workforce. Many dairies rely on Hispanic labor. Pfizer Animal Health's "Hispanic Herdsman Education" programs deliver health management and overall dairy husbandry husbandry careful management of e.g. animals. Implies thrifty, humane, caring. See also animal husbandry. information in Spanish to Hispanic workers through sessions at individual dairies. In addition to the outreach our field staff provides to veterinarians, dairy owners and market influencers all along the food chain, Pfizer employs an integrated and comprehensive communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. to help us stay connected with our target audiences. These communication efforts, in general, help us extend the reach of our field sales team, technical veterinarians and other specialists who can't personally touch every farm but who can help educate and influence the management decisions of producers beyond their reach. Select Reproductive Solutions[TM] by Joel Mergler, VP Mktg & Training, Plain City, OH Select Sires' core product is frozen bovine semen Using frozen semen for dairy cattle has been done since the 1950's. The oldest semen believed to be in existence was from a sire named Cottonade Emmet, who was a member of the American Breeders Service sire battery in 1952. from progeny PROGENY - 1961. Report generator for UNIVAX SS90. tested sires. Select Sires also provides related services such as artificial insemination, estrus estrus Period in the sexual cycle of female mammals, except the higher primates, during which they are in heat (ready to accept a male for mating). Some animals (e.g., dogs) have only one heat during a breeding season; others (e.g. detection, reproductive consultation and troubleshooting and a genetic mating service. In addition to our core genetic product, Select Sires sells a line of herd-management products including teat dips teat dip for teat dipping or spraying in mastitis control. Suitable dips are Hibitane 1 in 5000, iodine preparations containing 100 ppm free iodine or chlorine solutions containing 800-1200 ppm of free chlorine, linear dodecyl benzene sulfonic acid. , calf-care products, feed additives and reproductive management products. Select Sires sells most of its products in the U.S. through sales representatives and AI technicians employed by our ten regional member cooperatives. In Canada, Select Sires markets through commissioned sales representatives and AI technicians who are employees of Select Sires Canada, Inc., a wholly-owned company of Select Sires. The trend to larger herds has created reproductive challenges and a tendency by producers to view genetics as a commodity. Select Sires has responded to this challenge by becoming a source for reproductive services, training programs and consultation. The program is called Select Reproductive Solutions. By creating systems and tools that help to get cows pregnant and helping to solve operational problems on dairies, we can fight this downward migration toward commoditization Commoditization 1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market. 2. Making a product into a commodity. Notes: 1. of genetics. Genetics by its very nature as a permanent input into the operation is a strategic investment, not a commodity. Select Sires participates in both national trade shows such as World Dairy Expo The World Dairy Expo, or World Dairy Exposition, is a cattle show held annually at the Alliant Energy Center in Madison, Wisconsin, United States. Considered the largest and most important dairy cattle Show in North America, it has been held in the first week of October since 1967. , World Ag Expo The World Ag Expo is the world's largest agricultural exposition. Each year it is held in Tulare, California, in the United States during the second week of February. Prior to its 2001 rename, the event was titled "California Farm Equipment Show and International Exposition. , Professional Dairy Heifers Growers Association, and breed conventions as well as numerous regional trade shows. Select Sires also advertises in national and regional dairy trade publications and national and regional breed publications. E-newsletters and the Select Sires Web site are becoming increasingly valuable tools to communicate with our customers. Our most important method of communicating our message to the market is through the highly trained, professional Select Sires sales force. The Select Sires federation is investing in training and communication tools to improve their ability to reach and serve the market and to tell the Select Sires story. * YOUR HARVESTING SPECIALIST CLAAS CLAAS Clearwater Largo Area Astronomical Society by Bob Armstrong For the American basketball player, see Bob Armstrong (basketball). For the Canadian ice hockey player, see Bob Armstrong (ice hockey). Joseph James (born October 3, 1939 in Marietta, Georgia) is an American professional wrestler, better known by his ring name, , N.A. Product & Mktg Mgr, Omaha, NE Harvesting is the most time-sensitive operation on a farm, so we want to make sure that when the operator shuts down for the day that it was by his choice, not because of a failed piece of machinery. CLAAS offers a full spectrum of award winning products including disc mowers, tedders and rakes as well as the world renowned Jaguar self-propelled forage harvester A Forage Harvester (also known as a Silage Harvester) is a farm implement that creates silage. Silage is grass or corn that has been chopped into small pieces, and compacted together in a storage silo to provide feed for cattle. , round balers and large square balers to provide producers optimum performance in the field. Over the last three years dairies have increased in size and require more material to be harvested in a shorter amount of time. CLAAS has listened and responded to what dairymen have been saying. Producers want to mow their hay in the morning and harvest for silage silage (sī`lĭj) or ensilage (ĕn`səlĭj), succulent, moist feed made by storing a green crop in a silo. The crop most used for silage is corn; others are sorghum, sunflowers, legumes, and grass. in the afternoon. CLAAS has recognized the "Hay in a Day" concept by offering a wider range of Disco non conditioner mowers from 8'to 27'. In addition, CLAAS offers Disco mower mower, farm machine used for cutting grasses and other hay crops. Mowers, drawn by or attached to tractors, or self-propelled, have superseded scythes. The mower is essentially an adaptation of the much earlier reaper. The first commercial mower was patented in 1847. conditioners from 9'10" to 45' and Volto tedders from 17' to 43'. Dairies have also requested less ash (foreign soil) content in their forage forage Vegetable food, including corn and hay, of wild or domestic animals. Harvested, processed, and stored forage is called silage. Forage should be harvested in early maturity to avoid a decrease in protein and fibre content as crops mature. . The Volto tedder tines are of equal length which means 25% less ash in the crop compared to tedders that have different the lengths dragging in the ground. We have also increased the horsepower and efficiency of our Jaguar Green Eye forage harvester and added an air compressor compressor, machine that decreases the volume of air or other gas by the application of pressure. Compressor types range from the simple hand pump and the piston-equipped compressor used to inflate tires to machines that use a rotating, bladed element to achieve and inoculants system as standard equipment. CLAAS also offers a wider range of Liner rotary rakes to meet new demands. However, CLAAS is not focused solely on large dairies. We have seen a growing movement to baled silage. Many producers are replacing their pull-type forage harvester with the Rollant 255 Uniwrap and using a Jaguar to harvest their corn silage. The Rollant 255 Uniwrap not only makes a round bale bale 1. a package of wool in a wool pack weighing 150-250 lb depending largely on whether it is greasy or scoured. 2. a compressed bundle of hay, either about 100 lb tied with wire or twine, or large, round, untied bales, as big as a small hay stack and referred to as 'big bales'. utilizing a chopping system but also wraps the bales in plastic film to produce higher quality feed, longer length of cut for better rumen rumen pl. rumens, rumina; the largest of the compartments of the forestomach of ruminant animals that serves as a fermentating vat. It is lined by a keratinized epithelium bearing numerous absorptive papillae; it is partly subdivided by folds (pillars). digestion and saves on time and additional equipment verses separate baling and wrapping. In fact, the Rollant 255 Uniwrap was the winner of the baled silage category at the 2005 World Dairy Expo. We realize that the first machine we sell into an area will make the second, third and fourth sales for us. Word of mouth among satisfied customers is extremely important in this type of marketplace. We strive for CLAAS dealers to be the most professional in the business offering comprehensive parts, service and support while at the same time, being well capitalized. To execute this philosophy, we select dealers who will support our products and key markets in a manner reflective of the CLAAS family. Our slogan "Your Harvesting Specialist" doesn't stop at the manufacturer, it is carried throughout each and every one of our dealers. Utilizing a niche marketing approach, we are able to reach the right individuals in their buying cycle and lead them to their CLAAS dealer. We maintain a customer database specific to producers in the hay and forage industry. We employ tools like print advertising, exhibits at major farm shows, CLAAS club membership, customer trips to our plant in northern Germany Northern Germany is the geographic area in the north of Germany. The native German concept of northern Germany is called Norddeutschland. Northern German States Norddeutschland is the geographic area of five German states:
WestfaliaSurge by Rob Kolb, VP Marketing, Naperville, IL WestfaliaSurge, a worldwide leader in milking equipment technology, is dedicated to saving dairy producers time, labor and money through increased efficiency, management assistance information and leading edge technology. We strive to manufacture and market a full range of milking equipment, hygiene products, and supplies for dairy producers of all sizes and management styles. We have proudly introduced innovations such as: * The WestfaliaSurge AutoRotor Milking Parlor--The world's first highly successful rotary parlor. * The SwingOver Milking Parlor System--Allowing producers to economically and efficiently transition from stanchion stanchion a specially designed headgate to hold an animal in place while allowing feeding and resting. Most commonly used for cattle. stanchion housing barns to parlors. * The PediCuRx Foot Care Management System--The first complete system for professional foot care. * The Metatron 21 Family--The ultimate milk metering and parlor management system. * DairyPlan C21 Herd Management Software--The industry's most comprehensive dairy farm management tool. * State-of-the-Art Udder udder: see mammary gland. Care Products--A complete line of unique dairy hygiene products to reduce mastitis and improve milk quality on any dairy operation. Over 200 WestfaliaSurge Dealers work directly with our dairy producers on every detail of their milking operation, from designing and installing a new facility, to regular scheduled service and aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. route delivery of hygiene and supply products. Our corporate sales managers and product managers work closely with dealers to serve the needs of our customer base and provide additional support. The trend toward larger operations continues to accelerate, with smaller producers selling their herds or growing to improve efficiency. WestfaliaSurge has responded to these trends by designing the most efficient commercial dairy systems, to increase cow throughput, maximize production per cow and reduce labor costs. However, we have also responded to the needs of the smaller dairy producer who needs to improve efficiency at a superior cost-benefit ratio Cost-benefit ratio The net present value of an investment divided by the investment's initial cost. Also called the profitability index. . Another change is the significant increase in Hispanic workers on our increasingly commercial dairies. WestfaliaSurge has responded by producing more training materials in Spanish to help educate workers. We are also proud to be a charter sponsor of Manejo Lechero, created by Dairy Herd Management magazine to reach, educate and motivate Hispanic dairy employees. Dairy producers are continuing to look for better ways to obtain information and manage their operations, so WestfaliaSurge is developing new ID systems that fit the needs of all levels of dairy production. ID systems are integrated into automated systems such as sort gates to help identify and isolate potential health problems and perform other herd health management tasks. Sophisticated milk metering equipment instantly conveys information to our management software that allows the producer to have real time data on every animal--a must on many of today's top performing operations. At WestfaliaSurge, we believe in integrating marketing communication tools so that each one works individually, as well as cumulatively, to maximize our brand promise. We are major exhibitors at World Dairy Expo in Madison, WI, and the World Ag Expo in Tulare, CA, in addition to many other regional trade shows. We also advertise in the major dairy farm magazines, and provide our dealers with marketing tools to advertise on a local level. In the future, the Internet will also continue to play an increasing role in providing information and connecting WestfaliaSurge with our dealers and customers. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : We invited representatives from leading organizations that serve the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. dairy producers to provide agri-marketers with an update on their operations and activities. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion