Marketers Take Control Of Their Image With New See-Before-You-Buy Internet Technology.Business Editors SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Jan. 24, 2000 Branders.com Delivers Largest B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Online Promotional Product Lineup, Direct Link to Major Suppliers and Real-Time Logo Placement Branders.com, the industry's most comprehensive online branded product destination, is now available to sales and marketing professionals looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a faster, easier way to design and order customer-branded items. In the past, the fragmented promotional products industry has forced sales and marketing professionals to accept long lead times, outdated catalogs, poorly finished products and overdue delivery as routine. Branders.com offers a solution. &uot;Identity management is now streamlined and simplified via Branders.com, eliminating days and even weeks from the traditional process of purchasing promotional items Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message, using techniques such as Embroidery, Silkscreen, or . Branders.com brings branded products to the online world, marking a major shift in the industry,&uot; said Jerry McLaughlin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Branders.com. &uot;Corporate identity professionals, from the brand and product managers to salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. and trade show or event executives, are now able to select and customize products online.&uot; The Branders.com site also offers the exclusive PhotoSample(TM) technology, which allows customers to instantly see what the finished product will look like before they place an order. &uot;Branders.com cuts a lot of wasted time out of the traditional ordering process,&uot; said Lisa Smith, promotions manager, Cellular One. &uot;When I order a product through a broker, I have to make sure that they understand visually what I'm describing to them verbally. With Branders.com, it's all right there in front of me. I'm able to see multiple views of what I'm ordering and my colleagues can look at the site and tell me their likes and needs, instead of passing catalogs from department to department.&uot; Branders.com provides a well-stocked idea engine that delivers tips and product suggestions to customers searching for the &uot;right&uot; products to convey their corporate brand message. &uot;The current promotional products landscape is at best scattered Scattered Used for listed equity securities. Unconcentrated buy or sell interest. -- being driven primarily by individual sales representatives rather than corporate organizations. Its unified approach to order management and fulfillment combined with a virtually hassle-free experience on its Web site should prove to be a very refreshing change to those responsible for ordering and distributing products,&uot; said Jack Maynard, research director with the Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. . &uot;Aberdeen sees no reason why Branders.com shouldn't take the promotional product market by storm.&uot; See Before You Buy Branders.com leads the $15 billion promotional products industry online by offering thousands of products from a product inventory 10 times the size of any other online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. . Branders.com displays product categories, ranging from apparel and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport to desk accessories In the Macintosh, a program that is always available from the Apple menu no matter what application is running. Beginning with System 7, all applications can be turned into desk accessories. and gifts, with exclusive brands including Targas, Champion, Swiss Army and Parker. Branders.com also ensures easy reordering re·or·der v. re·or·dered, re·or·der·ing, re·or·ders v.tr. 1. To order (the same goods) again. 2. To straighten out or put in order again. 3. To rearrange. v. by creating and maintaining a project folder that tracks every customer's purchase, artwork and account information. Free physical samples are available upon request, allowing customers to view the first product produced on an order, ensuring customer satisfaction. The site offers a number of additional services designed to help buyers make a well-informed choice. In addition to vendor information such as instant price quotes, product availability and packaging options, Branders.com gives users updates, trade show calendars and event reports of &uot;what's hot&uot; in the promotions industry. About Branders.com Branders.com is the premier online provider of custom-branded promotional items. The company offers more than 2,000 products, including exclusive brands, from more than 37 major suppliers with online finding, branding and purchasing tools. At the site, corporate buyers and agencies will find many special online features including project folders, instant price quotes and PhotoSample(TM) technology, allowing buyers to customize promotional products and view them in real time. Branders.com has headquarters in San Mateo. Investors include Menlo Ventures, Altos Ventures, ABS Ventures, Doll Capital and Discovery Ventures. More information about the company can be found at www.branders.com, or by calling 877/BRANDERS. |
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