MarketWatch.com to Begin Using netScore for Internet Audience Measurement.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Nov. 13, 2001 MarketWatch.com, Inc. (Nasdaq:MKTW), the Internet's leading source of financial news and information, today announced that it will begin using comScore's netScore service to provide measurement of its Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. . MarketWatch.com will use netScore to measure each of its key audience segments, and to measure the purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. of its various consumer audiences. The netScore service is based on data obtained from the continuous, unobtrusive and confidential monitoring of activity across a global cross section of 1.5 million opt-in Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f as they browse and buy on the World Wide Web. "netScore will make a great addition to the data services we rely on, and we expect that the netScore Buying Power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. Index (BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk. BPI - bits per inch ) will be a strong value-add for our advertising clients," said Scot McLernon, MarketWatch.com's EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of Sales and Marketing. "We are especially interested in netScore's ability to measure our at-work and non-U.S. audiences. These segments have previously been difficult to measure outside of our own internal data." The patent-pending technology used by comScore is based on a massive server network, which captures in real time not only consumers' browsing behavior at every site, but also the details of their buying behavior, including products bought, price paid and promotion used. This passive approach can be significantly more accurate than asking consumers to report purchase information that is traditionally difficult to recall. About comScore comScore Networks provides the Internet E-conomy with data based infrastructure services that help improve sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Through its patent-pending Customer Knowledge Platform, comScore provides a confidentially captured, 360-degree view of the surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. behavior of more than 1.5 million opt-in Internet users, while simultaneously capturing detailed information on their online and offline buying. By leveraging this superior customer knowledge, comScore clients can optimize their decision-making and fuel high-performance, multi-channel CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions. comScore's suite of services -- including netScore, comScore Global Network Solutions, and comScore Private Network Solutions -- provides enterprises with a detailed understanding of the surfing and buying behavior of today's online consumers -- including what they buy, how often, where, and how much they spend. comScore services are used by global leaders such as Microsoft, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , Ford Motor Company, Johnson & Johnson, GlaxoSmithKline, Hyatt Hotels, Dell, and AT&T. For more information, please visit www.comscore.com. About MarketWatch.com, Inc. MarketWatch.com, Inc. (Nasdaq:MKTW), a leading financial media company, is the number one financial news and information source on the Internet. Founded in 1997, MarketWatch.com operates three Web sites: cbs.marketwatch.com, bigcharts.com, and U.K.-based ftmarketwatch.com. In addition to offering top-notch financial reporting and investment tools on its Web sites, MarketWatch.com licenses a wide array of content and tools in custom-designed formats for brokerages and other online businesses. The Company also produces the syndicated CBS MarketWatch Weekend program, airs financial reports over CBS Network Television, and provides updates every 30 minutes on the MarketWatch.com Radio Network. Editorial content from cbs.marketwatch.com is distributed in major newspapers and wireless networks. |
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