MarketFirst and Onyx Join Forces.Business Editors/High-Tech Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--April 25, 2001 Combined e-CRM Capabilities Speed Prospects Through Qualification Process, Putting Real Leads Into Right Sales Channels Faster and More Efficiently MarketFirst Software, Inc., an industry leader in interactive marketing automation and direct response, today announced that it has established a partnership with Onyx onyx (ŏn`ĭks), variety of cryptocrystalline quartz, differing from agate only in that the bands of which it is composed are parallel and regular. Software Corp. (Nasdaq:ONXS), a leading provider of customer-centric, e-business solutions worldwide. Together, the companies intend to offer their clients the opportunity to rapidly implement efficient and cost-effective solutions to streamline customer qualification, lead generation, and lead distribution processes, delivering critical information about qualified prospects to the right sales channels in real-time. With enhanced abilities to track all steps in customer interaction, from demand generation to retention, the partnership maximizes the strengths of the companies' combined sales and marketing teams, and their respective products, while offering customers new ways to more quickly implement advanced e-CRM initiatives. "Shortening the process from lead to sale has proven ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for all businesses," said Marianna Suciu, vice president of Americas Sales for Onyx Software. "We believe enabling our customers with the MarketFirst solution will not only improve their marketing but empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems their respective sales force or channel partners even further with more customer data being captured and better lead qualification across the lifecycle of a customer." "Together, our companies offer a combined solution that enables our customers to deploy a best-of-breed approach to integrating online and offline customer acquisition, retention, and satisfaction initiatives," said Alan Blume, vice president of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Sales for MarketFirst. "We're widening opportunities for our respective sales and marketing teams while offering our customers better ways of doing business." About MarketFirst Software MarketFirst is the leading provider of marketing automation solutions that enable the creation and seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of interactive marketing campaigns with traditional offline marketing channels. Marketing professionals can now design, create, test and execute measurable automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. marketing programs and processes, which can also leverage their overall marketing investment. MarketFirst Software is available as an enterprise software license or a complete web-hosted service and can be easily integrated into the corporate information infrastructure. MarketFirst campaigns are also available via myMarketFirst.com, the industry's first eMarketing destination site. Companies such as ARTISTdirect, Documentum, GE Plastics, Lucent, Micron, Pharmacia Upjohn, SAP AG (company) SAP AG - (Systeme, Anwendungen, Produkte in der Datenverarbeitung - German for "Systems, Applications and Products in Data Processing") A company from Germany that sells the leading suite of client-server business software. The US branch is called SAP America. , Verizon and Virgin are achieving marketing velocity by using MarketFirst. For more information visit the MarketFirst web site at www.marketfirst.com. About Onyx Software Onyx Software Corp. (Nasdaq:ONXS) is a global supplier of customer-centric e-business enterprise applications that power a company's entire business world, connecting sales, marketing and service organizations with customers and partners. Onyx products deliver the critical functionality needed to attract, acquire and retain partners and customers across all channels and touch points providing the flexibility, reliability and scalability needed to realize a high return on investment and forge a competitive advantage in today's marketplace. Onyx offers the comprehensive mix of technology, strategic services and implementation support to deliver enterprise business value through a branded, seamless customer experience. Onyx customers include American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Broadwing, Commerce One, Credit Suisse The Credit Suisse Group (SWX:CSGN, NYSE: CS) is a financial services company, headquartered in Zürich, Switzerland. It is the second-largest Swiss bank, behind UBS AG. , Dreyfus, FirstWorld Communications, Portland TrailBlazers, Prudential Prudential is the name of two different companies and buildings named after them: Companies:
Note to Editors: MarketFirst, myMarketFirst.com, Marketing Velocity, eMarketing Blueprints, eMarketing for eBusiness, All Marketing is not Equal and eMarketing Hosted Solutions, The Transformation Begins Here are trademarks of MarketFirst Software, Inc. |
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