Market4Retail.com Revolutionizes Retail Design and Visual Merchandising with New Online B-to-B Community.Business/Technology Editors GlobalShop 2000 Booth 3675 CHICAGO--(BUSINESS WIRE)--March 24, 2000 Retail designers, in-store marketers, visual merchandisers and store planners can now collaborate with suppliers and with merchandising/buying teams over the Internet... MarketMAX(R), Inc. of Danvers, Mass., the leading provider of integrated e-business, merchandise planning Merchandise Planning is a strategic and systematic approach used by retailers, particularly in fashion and non-food areas. It is aimed at maximising return on investment, through planning and monitoring sales, margins and inventory in order to increase profitability. and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. solutions for the $2.7 trillion retail market, today announced that Market4Retail.com(TM), retail's first Business-to-Business marketplace, is offering the world's first online community specifically to support in-store marketing, store planning and visual merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. . The company is debuting the new vortal (a vertical portal A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub. ) at GlobalShop 2000 (Booth #3675) on Saturday, in Chicago. "Market4Retail.com is breaking new ground with the first retail B-to-B portal to address merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , from going to market and the earliest design stages right through to merchandise, assortment and space planning, buying, presentation and purchase," said Lori Schafer, MarketMAX President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "For the first time, we have created a virtual community that builds bridges between store designers and their suppliers and, just as importantly, between visual merchandisers and the buyers who will be selecting the merchandise that fills the retail space. Given MarketMAX's background in both merchandising and store/space planning, we have the vision and the technology to fundamentally change the way retailers and suppliers collaborate on all fronts." Where Buyers & Suppliers Click(sm) Market4Retail.com is a unique environment that brings retail buyers and suppliers together so that they can collaboratively present, view and procure To cause something to happen; to find and obtain something or someone. Procure refers to commencing a proceeding; bringing about a result; persuading, inducing, or causing a person to do a particular act; obtaining possession or control over an item; or making a person everything in the merchandise mix -- from hardgoods to softgoods to displays and supplies. The visual merchandising community within Market4Retail.com gives store designers, architects and in-store marketers easy access to a vast array of suppliers of fixtures, POP advertising, identity and other in-store merchandising tools. By creating a single, collaborative designer community, Market4Retail.com fosters creativity and integrated solutions to retailers' in-store marketing, store design, store planning, space planning, and fixture/POP procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. challenges. Through Market4Retail.com, in-store marketers and visual merchandisers can visit online showrooms and collaborate with their suppliers from initial conceptual design throughout the fixture An article in the nature of Personal Property which has been so annexed to the realty that it is regarded as a part of the real property. That which is fixed or attached to something permanently as an appendage and is not removable. and POP procurement process. In-store marketing, store planners, visual merchandisers, designers and fixture/POP suppliers have access to a wide range of tools at Market4Retail.com. Store planners can pass store CAD designs and fixture-specific layouts across the Internet to share ideas with outside design firms, architects and fixture manufacturers. In addition, fixture and POP manufacturers can post online catalogues, set up virtual showrooms and collaborate on the procurement process with their retail customers. Market4Retail.com includes chat rooms, bulletin boards, news and other industry-specific content all designed for the in-store marketing and visual merchandising community. Market4Retail.com expedites the buying process by building on traditional "go to market" activities such as visiting showrooms and meeting with vendor representatives. It introduces a new dimension that makes all of the steps of the buying process more efficient and cost effective. Where Buyers & Designers Click By creating virtual planograms and space plans, visual designers can decide on the assortment of components within stores, take 3D walkthroughs of virtual stores, develop floor plans and planograms, and project Return-On-Investment based on fixture/merchandise combinations. Planners and designers can even sample color swatches, lighting, POP and signage treatments. Market4Retail.com adds yet another dimension to the merchandising process. By giving designers, visual merchandisers and in-store marketers access to the same broad planning tools and information base as their merchandise buyers, entire new areas of collaboration open up. Now, in-store marketers, designers and buyers can collaborate to ensure that the merchandise that buyers procure will be displayed properly. Together, designers and buyers can visualize product presentations and make adjustments with their suppliers before costly errors are made. This makes it easier to manage inventory, merchandise replenishment replenishment the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography. and, ultimately, financial returns. "For the first time, these two merchandising 'stovepipes' -- in-store marketing/store planning and merchandising/buying can be efficiently brought together. This helps eliminate the chronic management problem of how to make store designs, fixtures, visual elements and merchandise all fit together into an effective customer presentation that increases ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ," continued Schafer. Builds on Market4Retail.com's Success The retail design community builds on the broader Market4Retail.com retail mart that complements the physical markets and buying world with an e-commerce toolset designed to optimize optimize - optimisation assortment selection and placement while dramatically compressing com·press tr.v. com·pressed, com·press·ing, com·press·es 1. To press together: compressed her lips. 2. To make more compact by or as if by pressing. 3. time and cost around merchandising and procurement decision making. By integrating into both retailers' and suppliers' planning and operational systems, Market4Retail.com provides both intra- and inter-company collaboration from initial market visits throughout the entire merchandising, design and manufacturing processes. About MarketMAX MarketMAX, Inc. is the leading provider of integrated e-business, merchandising and optimization solutions for the $2.7 trillion retail market. The company's Business-to-Business electronic marketplace, Market4Retail.com (www.market4retail.com), opens a global collaboration network to all types of retailers and their suppliers on merchandising and procurement decisions. Market4Retail.com complements the physical markets and buying world with an e-commerce toolset designed to optimize assortment selection and placement while dramatically compressing time and cost. By integrating into both retailers' and suppliers' planning and operational systems, Market4Retail.com provides both intra- and inter-company collaboration from initial market visits through the entire merchandising, design and manufacturing processes. Known for its innovation and quality products and services, MarketMAX delivers a compelling value proposition to its customers by maximizing sales, margin productivity and ROI of the product assortment. MarketMAX customers include Burlington Coat Factory Burlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 360 stores in 42 states (as of 2006). In early 2007, the first location to be opened in Canada will be at the Vaughan Mills mall in Toronto. , Circuit City, Gibson Greetings, Lowe's Companies, Inc., Marks & Spencer, REI, Service Merchandise Service Merchandise was a chain of large stores carrying fine jewelry, toys, sporting goods, and electronics that existed from 1934 to 2002. The company's former chairman, Raymond Zimmerman, resurrected Service Merchandise as an Internet-only retailer in 2004 after buying the name , ShopKo Stores ShopKo Stores, Inc. is a chain of retail stores based in Ashwaubenon, Wisconsin, outside of Green Bay, behind Bay Park Square shopping mall which has ShopKo as one of its anchor tenants. The company employs approximately 16,000 people and has a presence in 13 states. , The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , VF Corporation and Williams Sonoma. For more information, visit MarketMAX's Web site at www.marketmax.com or call the worldwide headquarters at 978-777-0057 ext. 242. For European sales information, MarketMAX can be contacted at +44-116-284-9963. NOTE TO EDITORS: MarketMAX is a registered trademark, Market4Retail.com is a trademark and "Where Buyers & Suppliers Click" is a service mark of MarketMAX, Inc. All other trademarks are the property of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion