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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Getting back to marketing basics. |
Fanaras, Linda A. |
|
Nov 20, 2009 |
642 |
| 47 percent said they intend to give client gifts, while 35 percent said they would do so for employees. |
|
Survey |
Nov 20, 2009 |
75 |
| Kids Club/Family Savers Program [category: customer acquisition and retention]. |
|
Brief article |
Nov 1, 2009 |
212 |
| Banking with the enemy. |
Hall, Robert |
|
Nov 1, 2009 |
873 |
| As costs rise, choose carefully when to use direct mail. |
Turner, Jim |
|
Nov 1, 2009 |
574 |
| Preparing your club for the economic rebound. |
Tassitano, Tammy; Newman, Phil |
|
Nov 1, 2009 |
655 |
| Behind the scenes: chamber members on the Small Business Advisory Council play a role in determining programming. |
|
Conference news |
Nov 1, 2009 |
350 |
| Startup aims to protect household data at risk in disasters; company offering new way to shield personal information. |
Larson, Mark |
|
Oct 26, 2009 |
651 |
| RAK FTZ CEO joins international panel for OBC Conference in San Diego. |
|
Conference notes |
Oct 11, 2009 |
460 |
| OFT Announces Study Into Misleading Advertising And Pricing. |
Carter-Silk, Alex |
|
Oct 6, 2009 |
851 |
| Magic that endures: tips on how to maintain and reinforce your brand without spending big dollars. |
Loughhead, Bob |
|
Oct 1, 2009 |
2407 |
| Employees: the forgotten marketing tool. |
Libby, Bill |
|
Oct 1, 2009 |
738 |
| Household products labeling: the printing process and material choices are key considerations in the competitive household goods market. |
Katz, Steve |
|
Oct 1, 2009 |
2894 |
| Marketing today: the internet is so much more for so much less. |
|
|
Oct 1, 2009 |
870 |
| Multi-unit growth through multiple brands: multiple franchise options offer unlimited potential for both franchisors and their franchisees. |
Grandpre, Christopher M. |
|
Oct 1, 2009 |
1388 |
| The 'Focus 5' for a stronger business. |
Feinberg, Steven |
|
Sep 25, 2009 |
833 |
| Chief financial officer or chief forget-about-it officer? |
Sink, Chuck |
Conference news |
Sep 25, 2009 |
632 |
| Hon Hai triggers pricing war on NB connector market. |
|
|
Sep 2, 2009 |
244 |
| Outreach strategy: differentiate or die. |
Francis, Peter T. |
|
Sep 1, 2009 |
1140 |
| Put your money here: deposit growth in today's market calls for multifaceted strategies and tactics--all working in harmony to achieve a single objective. |
Albro, Walt; Bernstel, Janet Bigham |
|
Sep 1, 2009 |
1634 |
| What was your most successful marketing event in the past year? |
Hamaker, Christian |
|
Sep 1, 2009 |
566 |
| Gimmicks aside, waiting for your cat delivers. |
Gibbs, Shea |
|
Sep 1, 2009 |
744 |
| FTC announces final rule regarding market manipulation in the petroleum market. |
|
|
Aug 17, 2009 |
837 |
| Technology: driving growth and profitability. |
Dwyer-Owens, Dina |
|
Aug 1, 2009 |
456 |
| Local clicks, instant connections: how franchisors and franchisees can enhance online search marketing strategies with Voice-Over-Internet Protocol. |
King, Steve |
|
Aug 1, 2009 |
1222 |
| What's in a brand? How your personal brand can help your job. |
Yette, Maya |
|
Jul 1, 2009 |
736 |
| Post of the Day: The Two Day Stop. |
|
Brief article |
Jun 30, 2009 |
160 |
| Convergence culture and the Caped Crusader: Batman and the environment of new media. |
Jeffries, Dru H. |
Essay |
Jun 22, 2009 |
5473 |
| The end of advertising as we know it. |
Marranzino, Pasquale |
Column |
Jun 1, 2009 |
722 |
| Solutions for agri-marketers. |
|
|
Jun 1, 2009 |
1831 |
| The potential of outsourcing your marketing needs. |
Deziel, David |
|
May 8, 2009 |
756 |
| Relationship marketing: eBrand vs. eBlast: what message are you sending members about the value of your club's brand? |
Ready, Stephen |
|
May 1, 2009 |
1418 |
| The curse and the opportunity of living in interesting times. |
Hall, Robert |
Viewpoint essay |
May 1, 2009 |
828 |
| Jump-start cross-selling: guidelines and suggestions for implementing an effective cross-selling program. |
Sandenaw, Richard L. |
|
May 1, 2009 |
2054 |
| Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive. |
Matheny, John |
Viewpoint essay |
May 1, 2009 |
2441 |
| Why marketing initiatives fail: campaigns sometimes flop because we ignore the fundamentals. Here are the eight most frequent obstacles to marketing success and some suggestions for overcoming them. |
Graham, John R. |
|
May 1, 2009 |
1353 |
| Key West Mulls joint marketing efforts. |
|
Conference news |
May 1, 2009 |
259 |
| Shape-up your business to stay ahead of the pack. |
Goldhill, Jonathan |
|
Apr 13, 2009 |
1039 |
| Maximize your visibility with a minimal budget. |
Guzikowski, Stefanie |
|
Apr 10, 2009 |
708 |
| Creative execution: what's the best approach for a community bank to generate its creative? Produce it in-house, hire an agency, use a freelancer or deploy a combination of these? Four marketers explain why they picked the process they did--and how it works for them. |
Bending, Sharon |
|
Apr 1, 2009 |
2046 |
| Company communication: foster security with honest, consistent messages. |
Kennedy, Linda T. |
|
Mar 1, 2009 |
871 |
| Improve your personal effectiveness. |
Libby, Bill |
|
Mar 1, 2009 |
654 |
| International expansion: proven strategy during economic uncertainty: global growth allows a franchise to invest in more than one option so that you don't risk everything on a single opportunity. In other words, you hedge your bets. |
Sanders, Lee |
|
Mar 1, 2009 |
1165 |
| The dollars and cents of common sense: look before you leap in making decisions. |
Storey-Manseau, Laurie J. |
|
Feb 27, 2009 |
865 |
| Why Snuggie sells. |
Karrh, Jim |
|
Feb 16, 2009 |
637 |
| Guiding strategic focus amidst turbulence and shrinking budgets. |
Scalzi, Jeff; Smuts, Jennifer |
|
Jan 1, 2009 |
769 |
| Don't forget: to fix the top line. |
Heller, Richard A. |
|
Jan 1, 2009 |
1432 |
| Ripe for the picking? What does it take to transform a crop that is part of the agricultural and cultural landscape into an engine of economic development? In October, Stuart Price attended a gathering of thinkers and scientists in Mombasa, Kenya, that sought to find the answers. |
Price, Stuart |
|
Jan 1, 2009 |
1355 |
| How to grow a great franchise: differentiate your franchise product, attract attention and secure sales to grow a great franchise. |
Arnold, Morgan J. |
|
Jan 1, 2009 |
1162 |
| How to develop a strategic marketing plan, part I. |
Harris, Scott |
|
Nov 10, 2008 |
722 |
| Preparing for the worst, hoping for the best. |
Storey-Manseau, Laurie J. |
|
Nov 7, 2008 |
807 |
| Building buzz: advertising and marketing strategies for a great annual convention. |
Greenbaum, Martin |
|
Nov 1, 2008 |
2297 |
| Dscoop4 to focus on the competitive edge. |
|
Conference news |
Nov 1, 2008 |
311 |
| Seeing the glass as quarter full. |
Tropper, Elisha |
|
Nov 1, 2008 |
1410 |
| Marketing budgets, initiatives take hit in battered economy. |
Stickel, Amy I. |
|
Nov 1, 2008 |
1109 |
| A call to arms. |
Hornsby, Will |
|
Nov 1, 2008 |
660 |
| The Acer Group multi-brand strategy: the right response to an ever-changing market. |
|
|
Oct 21, 2008 |
729 |
| torex announces strategy for growth in middle east- Showcasing Partnership with Headstart at GITEX Technology Week on Stall 821, Hall 8. |
|
|
Oct 19, 2008 |
671 |
| Brand Lounge to launch Riyadh operation during the Saudi Media Show 2008. |
|
|
Oct 18, 2008 |
717 |
| Leading UK Marketing Academics Stage Bahrain Workshop. |
|
Brief article |
Oct 14, 2008 |
288 |
| Planting in a storm. |
Karrh, Jim |
|
Oct 13, 2008 |
641 |
| Don't Cut Corners With Your Customers; To maintain profits, businesses are looking for ways to reduce costs. But shortchanging the customer experience may cause long-term problems. |
McEwen, William J. |
|
Oct 9, 2008 |
1422 |
| When the honeymoon is over: acquiree's face challenges to fit their new mold. |
Dayton, Mark |
|
Oct 1, 2008 |
2086 |
| Walking The Channel Tightrope. |
|
|
Sep 15, 2008 |
1157 |
| Growth strategies: for a good or challenging economy. |
De Puy, John |
|
Sep 1, 2008 |
742 |
| Finance chief capitalizes on cyclical industry. |
Dzinkowski, Ramona |
Interview |
Sep 1, 2008 |
1752 |
| Coaching franchisees to success in a challenging economy: the tough economy has invaded every aspect of the business world. The affects of rising gas prices, food costs and curbing spending habits among consumers are being felt in every industry. In franchising, the softening of the economy is serving as a loud wake up call to franchisors. |
Murphy, Daniel M. |
|
Sep 1, 2008 |
1484 |
| Optimize franchisee talents for growth with multi-brand franchisors. |
Parks, Michelle |
|
Sep 1, 2008 |
1410 |
| Leaving money on the (Internet) table? Imagine learning that the word "franchise" was searched 14,123 times and "franchising" was searched 4,007 times yesterday alone? |
Adelman, Ron |
Reprint |
Sep 1, 2008 |
1529 |
| Getting the word out: building a co-op program: aim for flawless execution of your advertising plan, but be prepared to change strategies if your customer base shifts. |
Prasifka, Chris |
|
Sep 1, 2008 |
1366 |
| Gulf corporate gift solutions industry touches US$ 4 Billion says regional expert. |
|
|
Aug 16, 2008 |
509 |
| Innovation leadership creates high morale and idea-rich environment: innovation is the source of competitive advantage and profits because it reduces costs, raises productivity, improves products, and attracts customers. |
Wee, David |
|
Aug 1, 2008 |
690 |
| Marketing during a tough economy. |
Storey-Manseau, Laurie J. |
|
Aug 1, 2008 |
855 |
| Some words to live by in a slow economy. |
Nadilo, Rudy |
|
Aug 1, 2008 |
746 |
| Put down the book and pick up the baby! Everything you need to know about selling, on one sheet of paper. |
Wiesner, Pat |
Viewpoint essay |
Aug 1, 2008 |
647 |
| Wish you were here. |
Ross, Ian |
|
Aug 1, 2008 |
353 |
| Top 10 factors ***: to consider when evaluating your flavored coffee program: flavor specialist, Jeff Nichols counts down the "Top 10" things to remember when offering flavored coffees in your retail environment. |
Nichols, Jeff |
|
Jul 1, 2008 |
1210 |
| The expanding roles of the chief medical officer. |
Safeek, Yisrael M. |
|
Jul 1, 2008 |
1992 |
| Customer satisfaction in health care-time for transparency. |
Pickoff, Robert M. |
|
Jul 1, 2008 |
1379 |
| Society's basic structure of influence is changing. |
Hall, Robert |
|
Jul 1, 2008 |
845 |
| Show, don't tell, marketing strategy gains momentum: return on investment varies for campaigns focused on experiences. |
Lewis, Connie |
|
May 19, 2008 |
985 |
| Execs see ads cycle back to TV promos, yet expand 'net presence: online marketing brings new ways to achieve old goals of reaching targets. |
Lewis, Connie |
|
May 19, 2008 |
694 |
| New campaign launch. |
|
Brief article |
May 1, 2008 |
191 |
| Dogged relationships. |
Hall, Robert |
|
May 1, 2008 |
858 |
| Finding your bank's 'Blue Ocean' strategy. |
Motley, L. Biff |
Viewpoint essay |
May 1, 2008 |
558 |
| Seeking outside investors isn't a painless decision. |
Gurau, Michael |
|
Apr 11, 2008 |
786 |
| Marketing bachelor pads: Bikes, beer black olive dust. |
Abramowicz, Lisa |
|
Mar 4, 2008 |
653 |
| Think inside the distribution box: insurers are struggling to find their footing on a constantly changing field. |
MacDonald, Robert W. |
|
Mar 1, 2008 |
511 |
| Spam filters--the big, bad wolf or the voice behind the screen. |
Goss, Fred |
|
Feb 21, 2008 |
695 |
| Financing re-imaging projects: national funding program can be the solution to revitalizing a brand. |
Anderson, Rick |
|
Feb 1, 2008 |
1332 |
| The finishing touch: the sense of touch is another powerful way to reinforce in the minds of your customers, employees and community residents exactly what your bank's brand stands for. |
Stephens, Jeff |
|
Jan 1, 2008 |
1576 |
| Worries at the Summit. |
Karrh, Jim |
Conference news |
Dec 3, 2007 |
673 |
| Bob Bly on conversational copy and when is a gift not free. |
|
|
Nov 9, 2007 |
372 |
| Guilt complex: it's time to dismantle the guilt industry, argues Adam Ma'anit--or else be smothered by its monopoly on our lives. |
Ma'anit, Adam |
Viewpoint essay |
Nov 1, 2007 |
3192 |
| Sight i see: effective marketing is communicated through all the sense--sound, smell, touch as well as taste. |
Stephens, Jeff |
|
Sep 1, 2007 |
1339 |
| 'Phenomenal power'. |
|
Brief article |
Aug 1, 2007 |
195 |
| SMEs' barriers towards internationalisation and assistance requirements in the UK: differences between exporters and firms employing multiple modes of market entry. |
Crick, Dave; Barr, Perry |
|
Jun 22, 2007 |
6380 |
| Product offering, operational strategy, and performance of small firms. |
Ebben, Jay J. |
|
Jun 22, 2007 |
5649 |
| Ideas that stick: concepts that are understandable and memorable change the attitude and behavior of the listeners and readers, making them--for example--want to open an account and do business with your bank. Two experts explain the art of designing "sticky" communications that adhere in the mind of the receiver. |
Heath, Chip; Heath, Dan |
|
Jun 1, 2007 |
2192 |
| An assessment of a new product strategy: the marketing of lead-free Enviro-brass. |
Fiofori, Ferdinand O.; Ojebuoboh, Funsho |
|
Mar 1, 2006 |
4777 |
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