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Articles
1-72 out of 72 article(s)
| Title |
Author |
Type |
Date |
Words |
| Gulf corporate gift solutions industry touches US$ 4 Billion says regional expert. |
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|
Aug 16, 2008 |
509 |
| Put down the book and pick up the baby! Everything you need to know about selling, on one sheet of paper. |
Wiesner, Pat |
Viewpoint essay |
Aug 1, 2008 |
647 |
| Some words to live by in a slow economy. |
Nadilo, Rudy |
|
Aug 1, 2008 |
746 |
| Marketing during a tough economy. |
Storey-Manseau, Laurie J. |
|
Aug 1, 2008 |
855 |
| Society's basic structure of influence is changing. |
Hall, Robert |
|
Jul 1, 2008 |
845 |
| Customer satisfaction in health care-time for transparency. |
Pickoff, Robert M. |
|
Jul 1, 2008 |
1379 |
| The expanding roles of the chief medical officer. |
Safeek, Yisrael M. |
|
Jul 1, 2008 |
1992 |
| Top 10 factors ***: to consider when evaluating your flavored coffee program: flavor specialist, Jeff Nichols counts down the "Top 10" things to remember when offering flavored coffees in your retail environment. |
Nichols, Jeff |
|
Jul 1, 2008 |
1210 |
| Photo lifestyle expressions: Garry Green, president of Liberty, discusses new opportunities for lifestyle photo products. |
Green, Garry |
|
Jun 1, 2008 |
689 |
| Execs see ads cycle back to TV promos, yet expand 'net presence: online marketing brings new ways to achieve old goals of reaching targets. |
Lewis, Connie |
|
May 19, 2008 |
694 |
| Show, don't tell, marketing strategy gains momentum: return on investment varies for campaigns focused on experiences. |
Lewis, Connie |
|
May 19, 2008 |
985 |
| Finding your bank's 'Blue Ocean' strategy. |
Motley, L. Biff |
Viewpoint essay |
May 1, 2008 |
558 |
| Dogged relationships. |
Hall, Robert |
|
May 1, 2008 |
858 |
| New campaign launch. |
|
Brief article |
May 1, 2008 |
191 |
| Seeking outside investors isn't a painless decision. |
Gurau, Michael |
|
Apr 11, 2008 |
786 |
| If the shoe fits: expert staff, community involvement, and atmosphere set this specialty running store apart from the crowd. |
Yeager, Amanda |
Cover story |
Apr 1, 2008 |
1638 |
| All together now: taking control through vertical integration can be a winning strategy. |
Gretzner, Bonnie |
Company overview |
Apr 1, 2008 |
1073 |
| An official from the National Development and Reform Commission says China will take seven major measures to maintain the stable market price in 2008. |
|
Brief article |
Mar 6, 2008 |
147 |
| Think inside the distribution box: insurers are struggling to find their footing on a constantly changing field. |
MacDonald, Robert W. |
|
Mar 1, 2008 |
511 |
| Spam filters--the big, bad wolf or the voice behind the screen. |
Goss, Fred |
|
Feb 21, 2008 |
695 |
| Financing re-imaging projects: national funding program can be the solution to revitalizing a brand. |
Anderson, Rick |
|
Feb 1, 2008 |
1332 |
| The finishing touch: the sense of touch is another powerful way to reinforce in the minds of your customers, employees and community residents exactly what your bank's brand stands for. |
Stephens, Jeff |
|
Jan 1, 2008 |
1576 |
| Worries at the Summit. |
Karrh, Jim |
Conference news |
Dec 3, 2007 |
673 |
| Bob Bly on conversational copy and when is a gift not free. |
|
|
Nov 9, 2007 |
372 |
| Guilt complex: it's time to dismantle the guilt industry, argues Adam Ma'anit--or else be smothered by its monopoly on our lives. |
Ma'anit, Adam |
Viewpoint essay |
Nov 1, 2007 |
3192 |
| Sight i see: effective marketing is communicated through all the sense--sound, smell, touch as well as taste. |
Stephens, Jeff |
|
Sep 1, 2007 |
1339 |
| 'Phenomenal power'. |
|
Brief article |
Aug 1, 2007 |
195 |
| Marriott makes a move to advance boutique hotels locally and abroad; new brand to emphasize individualized style. |
Lewis, Connie |
|
Jun 25, 2007 |
355 |
| Enterprise cross-sell offers new twist on old theme. |
Nelson, Chris |
|
Jun 1, 2007 |
1818 |
| Ideas that stick: concepts that are understandable and memorable change the attitude and behavior of the listeners and readers, making them--for example--want to open an account and do business with your bank. Two experts explain the art of designing "sticky" communications that adhere in the mind of the receiver. |
Heath, Chip; Heath, Dan |
|
Jun 1, 2007 |
2192 |
| Patience, consistency help integrated marketing work. |
Storey-Manseau, Laurie |
Column |
Feb 2, 2007 |
859 |
| Marketing your reality. |
Williams, Geoff |
|
Jan 1, 2007 |
2224 |
| Franchise marketing techniques: experts in the field impart their best advice on ways to boost marketing efforts. |
|
|
Dec 1, 2006 |
2150 |
| Keeping up with Internet marketing technology: don't let the tail wag the dog. |
Okumura, Ken |
|
Dec 1, 2006 |
1511 |
| Long-term marketing strategies can produce immediate returns; it is a franchise system's responsibility to constantly seek new marketing innovations and to seek ways to improve programs that are already successful. |
Young, James |
|
Dec 1, 2006 |
1162 |
| Breathing life into a mature franchise brand: it's not a project; it is a new method of business. |
Greenbaum, Martin |
|
Dec 1, 2006 |
1921 |
| In Their Pockets - Sound Advice On Revenue Growth. |
|
|
Nov 24, 2006 |
2709 |
| Get to know your customers well to make marketing campaigns more meaningful. |
Oster, Bev |
|
Nov 13, 2006 |
535 |
| Know your limitations. |
Tropper, Elisha |
Column |
Nov 1, 2006 |
1514 |
| Creating brand connections through deeper understanding of the customer: focus groups and in-depth interviews are important tools that provide critical information for marketing strategies. However, new and innovative tools and processes are available that can give product managers greater an even customer understanding. |
Deschamps, Phil |
|
Nov 1, 2006 |
1723 |
| First form a plan: keep your goals and strategy up front to help focus marketing and development efforts. |
Schweizer, Bert, III |
|
Oct 1, 2006 |
2154 |
| Designed to sell. |
Liebman, Bonnie |
|
Oct 1, 2006 |
1181 |
| Franchising into Europe: the United Kingdom is Franchise-friendly: densely-populated markets, small geographic footprint and a relatively benign legal environment add up to pluses for franchise development. |
Wormald, Chris |
|
Sep 1, 2006 |
1836 |
| The essence of good franchise relations: "people just want to be listened to.". |
Holmes, David |
|
Sep 1, 2006 |
2637 |
| PMMI's 4th Annual Roundtable Conference. |
|
Brief article |
Apr 1, 2006 |
148 |
| Excitement? What's that? |
Sawyer, Christopher A. |
|
Mar 1, 2006 |
550 |
| Get your BV niche out there: referral sources are the key to building business in this fast-growing specialty. |
Price, Barbara Walters |
|
Nov 1, 2005 |
2972 |
| Proven marketing ideas for your business: when Lisa Wynn opened her dream vintage shop and tea room in the historical neighborhood of St. Anthony Park of St. Paul, Minnesota, she figured it would be so darn cute that customers would just magically appear. It wasn't that easy. Lisa Wynn shares her story. |
Wynn, Lisa |
Column |
Aug 20, 2005 |
3046 |
| Update on Michigan Supreme Court sales tax decision for Catalina Marketing. |
Haas, June Summers |
|
Jul 1, 2005 |
1837 |
| Pricing to market and a volatile AUD. |
Crosby, Mark |
|
Jun 1, 2005 |
5423 |
| Selling to the government: getting back to basics. |
Bishop, George |
Column |
Mar 18, 2005 |
487 |
| Convention Center books events to plug holes. |
Lewis, Connie |
|
Nov 8, 2004 |
910 |
| BRANDS COME OF AGE IN SPAIN. |
|
|
Nov 1, 2004 |
406 |
| Five tips for tea marketing. |
Brown, Suzanne J. |
|
Oct 20, 2004 |
1332 |
| Tyson Foods. |
|
Brief Article |
Sep 1, 2004 |
76 |
| Marketing, distribution program. |
|
Brief Article |
Sep 1, 2004 |
104 |
| Broker sharing secrets of effective marketing. |
|
|
Jul 14, 2004 |
300 |
| What entry vehicle will you select in China? Three approaches to succeeding in the burgeoning Chinese marketplace. |
Liang, Pei; Zhixian, Sun |
|
Mar 1, 2004 |
940 |
| Advertising in the trenches: reaching the overstimulated consumer. |
Skoy, Jenie |
|
Jan 1, 2004 |
1087 |
| Reading the tea leaves ... Reviewing three pitfalls that must be avoided during strategic planning. |
Kitzmiller, Greg |
|
Jan 1, 2004 |
1172 |
| PAR continues to grow in depth and scope. |
Petten, Cheryl |
|
Mar 1, 2003 |
981 |
| Know the competition: survey spotlights growing need for competitive intelligence in public relations. |
Penoyer, Ron |
|
Oct 1, 2002 |
1503 |
| 10-plus ways to help your franchisees with their marketing efforts. (Fostering Franchise Relations). |
Michaels, Nancy |
|
Sep 1, 2002 |
1035 |
| Is the price right? (On Marketing). |
Karrh, Jim |
Brief Article |
Apr 29, 2002 |
712 |
| Enhance satisfaction by targeting segments. (Customer Satisfaction). |
Motley, L. Biff |
Brief Article |
Dec 1, 2001 |
611 |
| Predictable Response. |
Collins, Steve |
Statistical Data Included |
Jul 1, 2001 |
2103 |
| THE HISPANIC MARKET. |
|
Brief Article |
Jul 1, 2001 |
75 |
| Finding Your Market. |
KARRH, JIM |
Brief Article |
May 21, 2001 |
754 |
| What's the worst marketing mistake a facility can make? |
Molloy, George E. |
|
Jul 1, 1999 |
1774 |
| Power marketing: how to keep a company selling. |
Graham, John R. |
|
Sep 22, 1998 |
1451 |
| Use TV to sell to the booming Hispanic market. |
Wilkinson, Philip C. |
|
Mar 10, 1997 |
808 |
| Marketing clinic. |
Thomas, John C. |
|
Jan 1, 1997 |
781 |
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