Market of Luxury Import Brand in 2004 Was 1.3 Trillion Yen 97.1% of Previous Year.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c26194) has announced the addition of Luxury Import Brand Market In Japan 2005 to their offering.

Extensive Study on the top brands in the world's hottest market.

--How did they succeed?

--Why rankings changed?

--Who are emerging?

--What are strategies to stay on top?

The report offers overview of the market and detailed data for effective marketing strategy development.

This report also gives insight for changes in brand business with extensive data and case analysis, Loius Vuitton, GUCCI, CHANEL...etc., containing 194 leading and emerging brands with extensive data on distributor profiles, results of operation, retail channels, store opening plans, advertising and marketing strategies.

The report illustrates brand sales ranking of total luxury brand market, as well as rankings broken down to item categories of men's wear, ladies wear, bags, shoes and other items.

Key Findings:

Market of luxury import brand in 2004 was 1.3 trillion yen, 97.1% of previous year. The item category of "purses and hand bags" consisting the largest part of the market maintained retail market at 500 billion yen level. On the other hand, men's and ladies wears continued to decline.

Top brands are losing momentum and some brands such as COACH and DIESEL are gaining market shares.

Majority of leading brands shifted their brand operation strategies from expansion to profit oriented. More large scale independent road side stores opened opposed to the previously focused department store in-shops. Customer satisfaction is their primary focus.

Import business of general trading companies is in transforming stage. They initiate brand business in the market by establishing the wholly owned local companies or acquiring distributors.

Parallel imports of luxury brand market estimated for the first time. The market was 480 billion yen in 2003 and projected to be flat or slight decline.

Visible changes in equity structure of local brand companies in Japan. The difference becomes clearer in the branding strategies either advancing further into Japanese market or entrusting entire brand operation to Japanese distributors.

Stores operated directly by import brands are gaining importance in retailing luxury brand products accounting for one third of total retail market in 2004. In addition, outlet stores and catalogue sales are also expanding their share.

Outlet malls established solid existence as retailing channel of luxury brands.

Company Index
A
agnes b. SUNRISE INC
ALFRED DUNHILL JAPAN LTD
 AOI COMPANY., LTD
B
 BACARRAT PACIFIC K.K
Bally Japan Ltd
BEAMS CO., LTD
Benetton Japan Co., Ltd.
 BIRKENSTOCK JAPAN Co., Ltd
Bluebell Japan Group
Bottega Veneta Japan Ltd
BRIONI JAPAN CO., LTD
BROOKS BROTHERS JAPAN. LTD
BRUNOMAGLI JAPAN CO., LTD
Bulgari Japan Ltd
 BUS STOP CO., LTD
C
CHANEL K.K
Christian Dior K.K
 CI GARMENT SERVICE CO., LTD
Coach Japan Inc
Columbia Sportswear Japan Inc
Comtesse Japan Ltd
CORONET CORPORATION
Croire International Co., Ltd
 D
 DIESEL JAPAN CO., LTD
DOLCE & GABBANA JAPAN K.K
 E
EDDIE BAUER JAPAN , INC
 ESCADA JAPAN CO., LTD
 ETRO FAR EAST CO., LTD
EUROMODA Corporation
F
 FERRAGAMO JAPAN LTD
 Furla Japan Co., Ltd
 G
GAP JAPAN K.K
GIANNI VERSACE JAPAN CO., LTD
 GIORGIO ARMANI JAPAN CO., LTD
GRI Japan Co., Ltd
 GSI Creos Corporation
GUCCI GROUP JAPAN LIMITED
 H
HELMUT LANG Japan Co., Ltd
HERMES JAPON CO., LTD
 HUGO BOSS JAPAN K.K
HUNTING WORLD JAPAN LTD
I
INTERBRIDGE CORPORATION
 J
 J. OSAWA GROUP & CO., LTD
 JIL SANDER JAPAN K.K
 K KANEMAN CO., LTD
 KNIGHTSBRIDGE INTERN'L CORP
L
Laura Ashley Japan Co., Ltd
 Les Copains Japan Co., Ltd
 LeSportsac Japan Co., Ltd
 LONGCHAMP JAPAN K.K
 LOOK Inc
 LORO PIANA JAPAN CO., LTD
 LVJ GROUP K.K
 M
 MAMMINA CO., LTD
 MANGO JAPAN CO., LTD
 MAX & Co. Japan Co., Ltd
 Max Mara Japan Co., Ltd
 MISAKI SHOJI CO., LTD
 MONTBLANC JAPAN LTD
N
 NARA CAMICIE Ltd
 O
 ONWARD KASHIYAMA CO., LTD
P
 PAUL STUART JAPAN INC
 Pepper Japan Corporation
PRADA JAPAN CO., LTD
R RICHEMONT Japan
 S
 S. T. Dupont Japon K.K
 SANKI SHOJI CO., LTD
SANN FRERES CO., LTD
 SHIPS LTD
Sidefame Japan Co., Ltd
STOCKMAN CO., LTD
T
 Tiffany & Co. Japan Inc
 Timberland Japan Inc
TOD's Japan K.K
Tommy Hilfiger Japan Corporation
TORAY DIPLOMODE INC
TOYODA TRADING CO., LTD
 TRIAS INC
 TUMI JAPAN
 U
 UENO-SHOKAI CO., LTD
UNITED ARROWS LTD
 V
VALENTINO BOUTIQUE JAPAN LTD
W
Wollen Co., Ltd
Y
 YAGI TSUSHO LTD
Z
ZARA JAPAN CORP
Zegna Japan Co., Ltd

For more information visit http://www.researchandmarkets.com/reports/c26194