Market Dynamics and Global Competitive Pressures Create New Challenges for Market Researchers and Call for a Diversification of Research Methods.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48015) has announced the addition of Issues and Advances in International Marketing Research to their offering. This theme has been selected because, despite progress and methodological advancements, liberalising markets and technology impacts prompt for even more methodological and conceptual rigour rig·our n. Chiefly British Variant of rigor. rigour or US rigor Noun 1. when conducting research across borders. It has been argued that market dynamics and global competitive pressures create new challenges for researchers and companies and call for a diversification of research methods. International marketing research is challenged because the process of globalisation represents a powerful external trigger specifically for cross-national research, and also because of the methodological problems that arise from the complexity of international studies. It is therefore the aim of this e-book to address some of these difficulties; particularly in regards to quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. . Originally published as International Marketing Review (2005, Vol.23, No.4) Guest editorial The psychometric psy·cho·met·rics n. (used with a sing. verb) The branch of psychology that deals with the design, administration, and interpretation of quantitative tests for the measurement of psychological variables such as intelligence, aptitude, and properties of eTail quality: an international investigation across product categories Albert Caruana and Michael T. Ewing An illustration of modeling moderating variables in cross-national studies Rosanna Garcia and Destan Kandemir Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA (Computer Fraud and Abuse Act of 1986) Signed into law in 1986, the CFA was a significant step forward in criminalizing unauthorized access to computer systems and networks. The Act applies to "federal interest computers" that include any system used by the U.S. and the Rasch model Rasch models are used for analysing data from assessments to measure things such as abilities, attitudes, and personality traits. For example, they may be used to estimate a student's reading ability from answers to questions on a reading assessment, or the extremity of a person's for measurement Thomas Salzberger and Rudolf R. Sinkovics Researching the socio-cultural context: putting social representations Social Representation Theory is a body of theory within Social Psychology, and in particular within Sociological social psychology. It has parallels in sociological theorizing such as Social Constructionism and Symbolic Interactionism, and is similar in some ways to mass consensus theory into action Elfriede Penz Employing information communication technologies to enhance qualitative international marketing enquiry Sharon Loane, Jim Bell Jim Bell is an American political activist who created the idea of arranging for anonymously sponsored assassination payments via the Internet, which he called "assassination politics". and Rod McNaughton For more information visit http://www.researchandmarkets.com/reports/c48015 |
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