Market Directions Inc.
Market Directions Inc., Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo., will conduct a
comprehensive study on the Lifestyle Farmer market in fall 2004. This
research examines the characteristics of the Lifestyle Farmer as well as
their needs and wants relative to a number of different categories
including animal and pet products, farm equipment and machinery,
hardware and tools, finance and insurance. Awareness and use of and
loyalty to current products and services, as well as interest in
potential new products, will be measured.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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