Printer Friendly

Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth.

Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth. By Rita Gunther McGrath and Ian C. MacMillan. Harvard Business School Press, 244 pages. $26.95

[ILLUSTRATION OMITTED]

A little voice suggests being wary of books that offer more than a dozen key elements, let alone 40. But the "moves" are integrated nicely into the narrative, and the authors aren't suggesting anyone commit them to memory.

In a central definition, McGrath and MacMillan--business professors at Columbia University and the University of Pennsylvania's Wharton School, respectively--call a market-busting move "an action taken by your firm that changes the game to deliver markedly superior performance." Working from a three-year proprietary study, the authors structure the 40 moves around five core strategies: transform the customers' experience; transform your offerings; redefine profit drivers; exploit industry shifts; and enter new markets.

Few companies will succeed at most, if any, of these initiatives; in fact, the book includes examples of companies that failed, as well as those that succeeded. Yet the authors conclude that "companies in industries that were being written off as hopelessly mature, hopelessly competitive or doomed were able to quickly identify new ways to look at their markets, new ways to serve customers and new ways to create solutions for which they could be paid."

The meat of the book is a very readable narrative that segues from each core strategy to its component moves; each move is stated, then buttressed with examples from companies around the world, many of them relatively unknown. Provocative, well-written and succinct, Market Busters offers compelling ideas about forward-looking strategies.
COPYRIGHT 2005 Financial Executives International
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:bookSHELF
Author:Marshall, Jeffrey
Publication:Financial Executive
Article Type:Book Review
Date:Apr 1, 2005
Words:262
Previous Article:SEC enforcement division: 'ratcheting up'.
Next Article:Navigating the Badlands: Thriving in a Decade of Radical Transformation.
Topics:


Related Articles
A Guide to Making Decorated Papers.
The GenX Reader.
Between Friends: The Correspondence of Hannah Arendt and Mary McCarthy, 1949-1975.
Listening in Everyday Life: A Personal and Professional Approach.
Henry the Steinway and the Piano Recital.
Lawrence, Iain. B for Buster.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters