Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth.
Market Busters This is a list of Busters from the manga Beet the Vandel Buster. The Beet Warriors
Beet is a young boy who has always desired to be the strongest Buster. He aspires to be like his heroes, the Zenon Warriors, who are known as the strongest of all Busters. : 40 Strategic Moves that Drive Exceptional Business Growth. By Rita Gunther McGrath and Ian C. MacMillan. Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. Press, 244 pages. $26.95
A little voice suggests being wary of books that offer more than a dozen key elements, let alone 40. But the "moves" are integrated nicely into the narrative, and the authors aren't suggesting anyone commit them to memory.
In a central definition, McGrath and MacMillan--business professors at Columbia University Columbia University, mainly in New York City; founded 1754 as King's College by grant of King George II; first college in New York City, fifth oldest in the United States; one of the eight Ivy League institutions. and the University of Pennsylvania's Wharton School, respectively--call a market-busting move "an action taken by your firm that changes the game to deliver markedly superior performance." Working from a three-year proprietary study, the authors structure the 40 moves around five core strategies: transform the customers' experience; transform your offerings; redefine Verb 1. redefine - give a new or different definition to; "She redefined his duties"
define, delimit, delimitate, delineate, specify - determine the essential quality of
2. profit drivers; exploit industry shifts; and enter new markets.
Few companies will succeed at most, if any, of these initiatives; in fact, the book includes examples of companies that failed, as well as those that succeeded. Yet the authors conclude that "companies in industries that were being written off as hopelessly mature, hopelessly competitive or doomed were able to quickly identify new ways to look at their markets, new ways to serve customers and new ways to create solutions for which they could be paid."
The meat of the book is a very readable narrative that segues from each core strategy to its component moves; each move is stated, then buttressed but·tress
1. A structure, usually brick or stone, built against a wall for support or reinforcement.
2. Something resembling a buttress, as:
a. The flared base of certain tree trunks.
b. with examples from companies around the world, many of them relatively unknown. Provocative, well-written and succinct suc·cinct
adj. suc·cinct·er, suc·cinct·est
1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style.
2. , Market Busters offers compelling ideas about forward-looking strategies.