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Marked Mann: Theater chain won't renew National lease.


Mann Theaters will not renew its lease on the landmark Mann National Theatre, continuing its exodus from Westwood.

The National, the last single-screen theater built in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , was the site of numerous glitzy glitz   Informal
n.
Ostentatious showiness; flashiness: "a garish barrage of show-biz glitz" Peter G. Davis.

tr.v.
 film premieres since its opening in 1970.

After exiting the National, Mann will be left with only three one-screen theaters: the Village, Bruin and the smaller Festival theater.

"The lease is coming to an end, and they were looking to raise the rent," said Mann Theaters Chief Executive Peter Dobson. "We just can't afford the money they want."

Simms Commercial Development, which manages the property, declined comment.

The Mann chain, co-owned by Viacom Inc.'s Paramount Studios and Time Warner Inc.'s Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
., will exit in August from the 1,107-seat venue. Mann previously abandoned the four-screen Westwood Theatre complex in 2001, which was replaced with a Whole Foods Market, and subsequently left the Regent and Plaza theaters.

"At one point, Mann controlled all 10 screens in Westwood Village proper," said Steve Sann, a longtime Westwood business owner, real estate consultant and partner in the Nine Thirty Restaurant at Westwood's W Hotel.

The first premiere at the theater was in 1970, when "The Boys in the Band" bowed. Since then, it's been the site of scores of high-profile Hollywood film debuts, including "The Exorcist ex·or·cism  
n.
1. The act, practice, or ceremony of exorcising.

2. A formula used in exorcising.



exor·cist n.
," "Indiana Jones" and "Spider-Man."

Westwood was once dominated by large, single-screen theaters. But the advent of stadium-seating cineplexes and competition from the ArcLight in Hollywood, Century Theaters' new 15-screen flagship operation in Century City and The Bridge all cut into attendance.

Mann executives had hoped to keep the classic picture palace. "We looked at renovating the theater or turning it into four screens and none of the business models worked," Dobson said.

One plan discussed in 2004 called for Mann to be the anchor tenant of a five-screen theater project in a $60 million, mixed-use development Mixed-use development refers to the practice of allowing more than one type of use in a building or set of buildings. In planning zone terms, this can mean some combination of residential, commercial, industrial, office, institutional, or other land uses.  on Broxton and Le Conte avenues. That project, however, recently stalled when the development partners filed lawsuits against each other. The reported price of renovating the National at the time was about $5 million.

Overhauling the National could be expensive due to required seismic and Americans with Disabilities Act Americans with Disabilities Act, U.S. civil-rights law, enacted 1990, that forbids discrimination of various sorts against persons with physical or mental handicaps.  upgrades, asbestos removal and other improvements. Parking and traffic concerns and lack of retail appeal also have made Westwood less appealing to theatergoers.

Sources said one potential tenant would be Westwood-based Regent Entertainment, which occupies the penthouse penthouse

Enclosed area on top of a building. A penthouse can be an apartment on the roof or top floor of a building or a structure on the roof housing the top of an elevator shaft, air-conditioning equipment, or stairs leading to the roof.
 floor of the KB Homes building at Wilshire Boulevard Wilshire Boulevard is one of the principal east-west arterial roads in Los Angeles, California, United States. It was named for H. Gaylord Wilshire (1861-1927), an Ohio native who made and lost fortunes in real estate, farming, and gold mining.  and Veteran Avenue. Regent is the world's largest independent distributor of television movies and owns the gay TV network, here! Regent also owns boutique theaters, including the Regent Showcase at La Brea La Brea (lə brā`ə), area, S Calif., formerly in Rancho La Brea. The La Brea asphalt pits, which yielded prehistoric animal and plant remains, are in Hancock Park, Los Angeles.  and Melrose avenues Melrose Avenue is a well-known Los Angeles street that starts from Santa Monica Boulevard at the border between Beverly Hills and West Hollywood and ends at Hoover Street in Silver Lake. Melrose runs north of Beverly Boulevard and south of Santa Monica Boulevard. .

Regent co-founder Paul Colichman declined comment on the property or its leasing status, but offered his view on what it will take to lure viewers back to Westwood screens.

"It's a competitive theater environment, and Westwood, which is a phenomenal area in terms of location, will have to provide reasons for people to return," Colichman said. "There has to be lots of free parking, more and better restaurants, and more and better retail businesses to support the local population."

Anne Riley-Katz Staff Reporter
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Title Annotation:Mann Theaters Inc.
Comment:Marked Mann: Theater chain won't renew National lease.(Mann Theaters Inc.)
Author:Riley-Katz, Anne
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Feb 6, 2006
Words:528
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