Mark Palmer, Key Developer of Time Warner's Pathfinder and Excite's Universal Registration System, Joins Network Event Theater's Internet Subsidiary as Chief Technology Officer.

NEW YORK--(BUSINESS WIRE)--Nov. 3, 1998--

-- CTO has played key role in the development of some of the

world's largest Websites including Time Warner's

Personal Pathfinder, Excite, GTE 

Superpages and NBC.Com --

Network Event Theater Inc. (NASDAQ: NETS and NETSW) today announced that Mark Palmer, who has played a key role in the development of some of the world's largest Websites including Time Warner's Personal Pathfinder, Excite's Universal Registration System, and NBC.Com's personalization architecture has joined its Internet subsidiary management team as Chief Technology Officer.

Palmer began building dynamic web site architectures in 1995, as a member of the team that built GTE Superpages, one of the first yellow pages directories on the Internet. As Director of the Technical Architecture and Management organization and a principal consultant at Object Design, Inc. (NASDAQ: ODIS), Palmer played a key role in the architecture, design and implementation of some of the world's largest web sites including Mapquest (www.mapquest.com), Southwest Airlines Homegate Internet flight reservation system (www.iflyswa.com), NBC's (NYSE: GE) personalization architecture (www.NBC.com), Time-Warner's (NYSE: TWX) Personal Pathfinder (www.pathfinder.com), and Excite's (NASDAQ: XCIT) Universal Registration System (www.excite.com).

Palmer's work on personalization provided the architecture and design for Object Design's "Personalization Object Manager" product. Prior to Object Design, Palmer was involved in the development of some of the world's first object oriented applications, three dimensional, graphical computer aided design system and DECtrade, the first real-time financial trading system deployed at Bankers Trust in London.

Ben Bassi, President and CEO of NETS' Internet subsidiary said, "Mark's unique talent places him among a select group of individuals in the world. My confidence in Mark is based on his experience and expertise in architecting and building some of the world's largest high performance, dynamic personalized Websites. Mark brings us a competitive advantage, because he has built eight such services, and he fully understands dynamically generated Websites and custom personalization. Additionally, his expertise in high performance site architectures allows us to build a site that scales for millions of users as our site expands. This means that we can offer a compelling and extremely high performance experience to our users which we believe will be superior to anything in our market."

Harlan Peltz, Chairman and CEO of NETS, stated, "Mark Palmer, one of the Internet's master architects, joins one of the Internet industries most experienced management teams. Our Internet subsidiary is led by Ben Bassi and Bill Townsend who were founding members of Lycos, as well as Sean Gaddis who left Netscape to join us after spending the last three years overseeing the growth and development of Netcenter's user database from 500,000 to 8 million. Our team has tremendous experience in developing and implementing some of the most successful sites on the Web. When you combine this talent with our marketing power and relationships with colleges, the result should be the definitive Web portal for the Internet savvy and hungry college student market."

According to Palmer, "as a pioneer in the areas of object oriented design and personalization for over ten years, I understand how to build sites that take full advantage of this cutting-edge approach. Having done this so many times for other companies, the challenges and rewards of building something that I can participate in personally is extremely motivating."

Palmer is a recognized expert and a frequent speaker on the topic of large-scale web architectures and personalization. Palmer's publications include "A Personalization Design Pattern for Dynamic Websites" and "Building Large-Scale Dynamic Websites."

NETS is the nation's leading campus media and marketing company. It was created to provide the most effective and efficient doorway into the most important segment of the US young adult marketplace, college students. NETS is currently comprised of wholly-owned subsidiaries including American Passage(R), which among other things is the leading college newspaper advertising placement service, with a reach of more than 2,000 colleges and universities, and a leader in commercial postering on college campuses; Beyond the Wall(R) the largest four-color college publication reaching 600 campuses through a 4 million circulation; Campus Voice(R), a giant editorial wallboard network of 3,400 boards on over 400 campuses with more than 100 million monthly passers-by; HotStamp(tm), the largest national free postcard advertising brand; and Pulsefinder.com, an on-line research and polling service focused entirely on college students.

Except for the historical information herein, the matters discussed in this news release are forward looking statements that involve risks and uncertainties, including the timely development and acceptance of new products, the impact of competitive products and pricing, and other risks detailed from time to time in the company's SEC reports, including the annual report on Form 10-KSB for the fiscal year ended June 30, 1998.