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Mark Kane Named Fila's VP Product Marketing for Lifestyle Footwear.


Business Editors

SPARKS, Md.--(BUSINESS WIRE)--Oct. 14, 2003

In an on-going effort to develop best-in-class products and increase its market share in the athletic footwear category through improved innovation and design, Fila President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jon Epstein has named Mark Kane to Vice President - Lifestyle Footwear.

In his new role, Mr. Kane will be responsible for developing a successful global lifestyle footwear range for Fila. His global category responsibilities will include developing classic and vintage styles, and collections with a distinct retro feel with an updated twist. Additionally, he will develop special niche product initiatives. Mr. Kane will work with Fila subsidiaries around the world to improve distribution of Fila lifestyle footwear in their markets and he will play a key role in product design, development, sales and marketing to support the category.

He will report to Mikal Peveto, SVP/Global Footwear at Fila.

Mr. Kane joined Fila in 1992 as Vice President Footwear Marketing where he oversaw Fila's footwear business units.He then transitioned into a more direct role with product development to re-establish Fila's Tennis category.

Mr. Kane also assumed responsibility for the brand's Heritage/Lifestyle category and he led a team that developed Fila's top selling vintage styles.

Prior to joining Fila, Mr. Kane was responsible for the design and development of Champion Footwear as EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 at Phoenix Integrated. Throughout his 30-year career in footwear product development, Mr. Kane has additional experience with BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 International, Body Glove Footwear and Pony, as well as specialty retail footwear experience.

"Mark has been a pioneer in developing Fila's lifestyle category," said Jon Epstein, CEO of Fila. "It is natural that he should assume this key leadership role. His expertise in product development, sales and marketing combined with his keen business sense will help strengthen Fila's global lifestyle footwear category."

Mr. Kane is originally from Commack, New York Commack is a hamlet and census-designated place (CDP) in Suffolk County, New York, United States. The population was 36,367 at the 2000 census.

Commack is partly in the Town of Huntington and the Town of Smithtown. It is located on Long Island.
 and is a graduate of the University of Buffalo. He has two grown children and currently resides in Pikesville, Maryland with his wife Robin. Mr. Kane will continue to be based at Fila's headquarters in Sparks, Maryland.

Fila is a subsidiary of Sport Brands International. Fila is a leading manufacturer of footwear and apparel for sport and leisurewear lei·sure·wear  
n.
Informal, comfortable clothing designed for wear during times of rest and relaxation.
. It has developed strong brand recognition by marketing products with a high design and style content that are endorsed by professional athletes around the world including tennis champions Jennifer Capriati and Kim Clijsters, perennial MLB MLB Major League Baseball
MLB Minor League Baseball
MLB Middle Linebacker (football)
MLB Motor Life Boat
MLB Matt Leblanc (actor)
MLB Mother Love Bone (band) 
 All-Star Barry Bonds, 2001 LPGA LPGA
abbr.
Ladies Professional Golf Association
 Rookie of the Year Rookie of the Year may refer to:
  • Rookie of the Year (award), a sports award for the most outstanding rookie in a given season
  • Rookie of the Year (film), a 1993 starring Thomas Ian Nicholas
  • Rookie of the Year (album) by rapper Ya Boy
 Han Hee-Won and Olympic skiing champion Alberto Tomba.
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Publication:Business Wire
Date:Oct 14, 2003
Words:417
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