Mark Horak Named Executive Vice President & General Manager, Worldwide Operations and New Packaged Media, Warner Home Video.

BURBANK, Calif. -- Mark Horak has been named Executive Vice President & General Manager, Worldwide Operations and New Packaged Media, Warner Home Video, it was announced today by Ron Sanders, President, Warner Home Video.

In this newly created post, Horak will have oversight of Warner Home Video's worldwide marketing, sales, supply chain and operations, as well as broad responsibility for the teams handling pre-production, category management and business and legal affairs. Horak is further responsible for adapting and strengthening WHV's global infrastructure as the company undertakes new business initiatives. He will also lead the company's efforts to promote mainstream adoption of the high definition DVD formats.

"Mark's experience here at Warner Home Video and the extremely varied responsibilities that he has managed both domestically and internationally make him the perfect choice for the job," said Sanders. "Having these functions report through to one executive will help us to drive revenue, reduce costs and ensure global best practices, all of which are critical in maintaining our industry-leading position in the rapidly evolving home entertainment arena."

Horak will work closely with Sanders to maximize the division's overall revenue growth, while exploiting cost reduction opportunities across WHV's global supply chain.

"This is an exciting time in the business and especially here at Warner Home Video," said Horak. "I look forward to the changes and challenges of my new post and I thank Ron for this vote of confidence. We have a great team and great leadership, and we're focused on continuing to be the most creative, innovative and successful home entertainment operation in the world."

"Having Mark in this position will allow us to really focus and further leverage our video, interactive, gaming and digital distribution activities in the home entertainment space," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "With the complexities of today's home entertainment portfolio, we need to be sure that we're using all of these assets to their fullest."

Horak most recently served as Executive Vice President and General Manager, Asia, Pacific and Latin America, and before that was Executive Vice President of Worldwide Marketing. Horak joined WHV in 1995 as Director of Marketing and held numerous executive marketing roles, including Senior Vice President, US Marketing. Previously he held marketing positions with Dole, RJR Nabisco and StarKist Seafoods. He earned a BBA from Loyola Marymount University and received his MBA from The Wharton School, University of Pennsylvania.

With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.