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Mark Cranmer Joins Kantar As CEO Of Research International.


LONDON -- Embargoed until 5pm 21 February 2006

Mark Cranmer, the outgoing CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Starcom MediaVest EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , is taking on the role of Worldwide CEO of Research International. He is replacing Roger Banks who is in discussions about another role within Kantar.

Research International is one of the top research companies in the world, recognised for its global reach and expertise in areas such as innovation, market strategy and brand experience. The business operates in over 50 countries, has 2500+ employees and works with blue chip clients around the world. Mark will begin his new role on 1st May and will report to Eric Salama, CEO of Kantar, WPP's insight, information and consultancy unit.

Mark's appointment, coming just months after the acquisition of a majority share of Research International's Chinese business (the largest ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  research company in China) and the acquisition of Pentor (one of the leading research companies in Poland) is evidence of the ambition which Kantar and WPP WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
 have for Research International. According to Salama, it is designed to accelerate RI's ability to generate consistently brilliant and practical insights and to be a faster, more proactive partner for its clients.

Mark has spent his career in a variety of advertising and media agencies. He created Motive for BBH BBH Brown Brothers Harriman (investment bank)
BBH Bartle, Bogle, Hegarty (advertising agency)
BBH Bouncing Busy Hour
BBH Blueback Herring (FAO fish species code) 
, then created a coherent network for Publicis out of the deals involving BBH, Leo Burnett and D'Arcy. This represents the first change in employer for Mark for 13 years.

Eric Salama said:

"I'm thrilled that Mark is joining. He's entrepreneurial, understands what clients need and is committed to developing solutions proactively for them, is passionate about developing talent within his businesses and intolerant of average work".

Mark Cranmer said:

"I am really excited by the change in direction that Research International gives me. It's a strong global business, rich with unique capability and talent. I have spent the last year assessing the opportunities ahead of me and I'm convinced that RI's area of intelligent solutions through unique learning and insight provision is the space I want to be in. I am looking forward to adding new impetus and value to the team".

Editor's notes :

Research International is the world leader in custom market research. We partner with clients the world over, giving them the knowledge to make decisions about businesses and brands, understand people and anticipate and shape their future.

Kantar is one of the world's largest research, insight and consultancy networks. We help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Part of WPP, Kantar brings together a diverse group of outstanding marketing insight and consulting companies - each an expert in their field who can work together seamlessly to help clients address business issues in a holistic and strategic way.

Companies include: Added Value Group, AMRB, BMRB BMRB Biological Magnetic Resonance Data Bank
BMRB British Market Research Bureau
BMRB Boston Municipal Research Bureau
BMRB Behavioral Medicine Research Building
, BPRI BPRI Belgian Plastics and Rubber Institute
BPRI Business Planning & Research International (UK) 
, Cannondale Associates, Center Partners, Everystone, Fusion 5, Glendinning Management Consultants, Henley Centre Headlight Vision, IMRB IMRB Indian Market Research Bureau
IMRB Improved Main Rotor Blade
IMRB Insensitive Munitions Review Board
IMRB Independent Motorized Rifle Battalion
, KMR KMR Kitten Milk Replacement
KMR Kwajalein Missile Range (US Army; now Reagan Test Site)
KMR Koninklijke Marine Reserve (Dutch)
KMR Knowledge Management for Remedy (KMXperts) 
 Group, Lightspeed Research, Management Ventures, Mattson Jack Group, Millward Brown, Research International, RMS, The Operations Centre and Ziment Group. The group operates in 160 offices across 60 markets worldwide.

For further information please visit us at: www.kantargroup.com

WPP (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. WPP's worldwide companies include JWT JWT J. Walter Thompson (agency)
JWT Java Windows Terminal
JWT Just War Theory
JWT Jim Wolf Technology
JWT Java Workflow Tooling
JWT John Wayne Trail (US Army Yakima Training Center)
JWT Justified War Theory
, Ogilvy & Mather Worldwide, Y&R, Grey Worldwide, The Voluntarily United Group of Creative Agencies, MindShare, Mediaedge:cia, MediaCom, Millward Brown, Research International, KMR Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Grey Direct, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, GCI GCI Ground Circuit Interrupter
GCI Getty Conservation Institute
GCI Global Commerce Initiative
GCI Green Cross International (non-profit international environmental organization)
GCI Growth Competitiveness Index
GCI Great Cities Institute
, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Enterprise IG, Landor, G2 Worldwide and Fitch among others.

Our companies provide communications services to clients worldwide including more than 300 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 330 clients in three or more disciplines; more than 230 clients in four disciplines and nearly 200 clients in six or more countries.

Collectively, WPP employs 91,000 people in over 2,000 offices in 106 countries.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 21, 2006
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