Maritz and Invoke Solutions Partner to Launch Mobile Research Platform.Maritz to Be the Exclusive Launch Partner for New Invoke Ping Product in the US ST. LOUIS & WALTHAM, Mass. -- Maritz, one of the world's largest marketing research firms This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. Australia
Born out of Invoke's patented live research environment, Invoke Ping will transform consumer research by allowing companies to connect with their customers at the point of experience - e.g. while they are in their stores - and collect customer intelligence on a continual basis, which will provide a breakthrough in capturing, analyzing and disseminating dis·sem·i·nate v. dis·sem·i·nat·ed, dis·sem·i·nat·ing, dis·sem·i·nates v.tr. 1. To scatter widely, as in sowing seed. 2. information based on real-time customer feedback. Invoke Ping allows data collected via cellphones to be reported to be spoken of; to be mentioned, whether favorably or unfavorably. See also: Report and analyzed in real time so that users can respond instantly to emerging insights. Portal-based access and an interactive dashboard will provide clients with an integrated research environment and single source of insight for their customer intelligence data. Maritz will be the exclusive launch partner of Invoke Ping in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . As the leading provider of customer satisfaction research, this partnership will allow Maritz to offer cutting-edge mobile research capabilities and point-of-experience customer feedback to clients in industries such as retail, automotive and hospitality. "In today's competitive marketplace, understanding the customer experience is the key differentiator for business success," says Michael Brereton, president of Maritz Research. "This tool will allow clients to monitor and respond to customer needs right at the point of interaction. Through gathering what was once unobtainable and integrating these insights with other Maritz solutions, our clients will be armed with a comprehensive approach towards customer experience." "As we prepare for the launch of Invoke Ping, we are very pleased to have one of the world's leading research companies as an exclusive partner," says Ben Cesare, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Invoke Solutions. "We have developed Ping to allow companies to continually track the pulse of customer opinion so that they can ensure their strategy remains aligned with the ever-changing needs of their target audience. Maritz' expertise in designing customer research programs will allow us to leverage this breakthrough technology to deliver highly tailored research solutions to companies nationwide." Maritz Research and Invoke have been working together since 2005 as partners on Maritz' Dynamic Insights product - an online research platform that combines both qualitative and quantitative researching Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. techniques in live Internet sessions. As Invoke extends its research technology platform into the mobile world, the two companies have chosen to collaborate once more. A beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of Invoke Ping will be released in January to selected clients of both Maritz and Invoke Solutions. About Maritz Research As one of the world's largest marketing research firms, Maritz Research, a unit of Maritz Inc., helps many of today's most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, it offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , hospitality, pharmaceutical, telecommunications, retail, workplace and technology industries. The company has achieved ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001 registration, the international symbol of quality. It is a member of CASRO CASRO Council of American Survey Research Organizations , the Conference Board, and is the official sponsor of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. About Invoke Solutions Invoke Solutions is the leading innovator of real-time researching technologies that help businesses gain instant insight into the opinions, views, and dynamics of their customers, employees, and other constituents. This insight allows Invoke clients to make fast, confident decisions to reduce risk, drive innovation, and gain a competitive advantage. Unlike traditional, costly, and decades old research methodologies, Invoke offers live Internet sessions with large, targeted audiences to give businesses robust, trustworthy results with the depth of insight needed to drive real understanding. Already used by many Fortune 1000 companies, the Invoke researching platform is enabling faster, smarter decisions throughout the marketing innovation lifecycle. From brand exploratory research Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. to final communications testing and product concept tests to in-home use studies, Invoke delivers the insight needed to move forward with confidence. For more information about Invoke Solutions, visit www.invoke.com. |
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