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MarineMax Adds Hatteras Yachts to Product Offering.

CLEARWATER, Fla.--(BUSINESS WIRE)--Sept. 22, 1998--MarineMax, Inc. (NYSE NYSE

See: New York Stock Exchange
:HZO HZO Herpes Zoster Ophthalmicus ), the nation's largest recreational boat retailer, announced today that it will be adding Hatteras Yachts Hatteras Yachts was founded in High Point, North Carolina by Willis Slane in 1959.

The firm is notable because, breaking with tradition, Slane chose to build his boats out of the then revolutionary material of fiberglass.
 to its product offering.

Effective October 17, 1998, MarineMax will represent Hatteras Yachts, a Genmar Company, throughout the state of Florida, excluding the panhandle. The addition to the MarineMax product line provides customers an option when seeking convertibles and motor yachts.

"The luxury yacht The term luxury yacht refers to a very expensive privately owned yacht which is professionally crewed. Also known as a super-yacht or a mega-yacht, a luxury yacht may be either a sailing or motor yacht.  market has grown steadily over the past five to seven years. MarineMax had the opportunity to select a product line that would complement and not cannibalize can·ni·bal·ize  
v. can·ni·bal·ized, can·ni·bal·iz·ing, can·ni·bal·iz·es

v.tr.
1. To remove serviceable parts from (damaged airplanes, for example) for use in the repair of other equipment of the same
 our current offering of Sea Ray products," said Bill McGill, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MarineMax, Inc. "Hatteras is much celebrated for attention to detail, and we feel it is the perfect match for our customers migrating in their quest for larger convertibles and motor yachts. Hatteras will provide our customers the quality to which they have become accustomed."

MarineMax is committed to supporting Hatteras products of 50 feet to 130 feet through a dedicated staff of factory trained consultants. In addition, MarineMax will represent Hatteras at regional and local boat shows, fishing tournaments and special events by Bassett Boat Company on Florida's East Coast and Gulfwind Marine on the West Coast.

Irwin L. Jacobs, Chairman of Genmar Holdings, Inc., stated "Both Genmar and Hatteras are extremely impressed with the MarineMax organization and believe they are uniquely positioned to represent the Hatteras product line. The MarineMax organization is committed, as is Hatteras, to providing their customers with the optimal boating experience that today's sophisticated customers demand. We believe MarineMax represents one of the most professional and innovative dealer organizations in the world and we look forward with great excitement to our mutual market development efforts."

"This affiliation with MarineMax reaffirms our commitment to serve our customer base through a strong and progressive dealer network," added, Bill Naumann, President/CEO, Genmar Yachts and Hatteras. "MarineMax, through its philosophy of "Delivering the Dream" will strengthen our position in the largest boating market in the United States."

Headquartered in Clearwater, Florida, MarineMax sells premium quality marine products, such as Sea Ray, Boston Whaler and Hatteras, through 36 retail locations in Arizona, California, Florida, Georgia, Minnesota, Nevada, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
 and Texas. MarineMax is a New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 listed company.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1998
Words:380
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