Marine Industries Association of Florida to go On-Line with Exclusive Endorsement of Internet Waterway.

MIAMI--(BUSINESS WIRE)--July 1, 1996--Marine Industries Association of Florida, Inc. (MIAF) will soon be debuting on-line with an exclusive endorsement of Internet Waterway (http://www.iwol.com), the largest marine, boating and fishing on-line service on the Internet. Kinetiks.com, Inc. (NASDAQ:KNET), producer of Internet Waterway, is excited to announce the strategic relationship and addition of the MIAF to its "Internet waters." The MIAF and its 13 regions comprise the industry association representing over 1400 Florida businesses and an $8 billion marine market place. The MIAF and Kinetiks.com have signed a five year, total web services contract.

Internet Waterway is an innovative, on-line service geared to the over 100 million water, boating and fishing enthusiasts worldwide. With over 4,000 electronic pages of information, Internet Waterway is the most extensive and technologically advanced web site for the water sport enthusiast. Some of the highlights of the site include the largest "virtual" marine store on-line; the largest on-line database of new and used boats for sale; water, wind, wave and temperature conditions throughout the U.S.; fishing reports, listings of marinas; cruises and waterfront real estate for sale; electronic editions of leading magazines; guest celebrity artists and almost anything else a water lover's imagination can think of.

Kinetiks.com President Greg Carr says, "Florida is one of the most important markets in the world for Internet Waterway and we are absolutely delighted about winning this important and strategic agreement with the MIAF." The MIAF and Kinetiks.com have worked together to design and offer specially tailored web site services programs to the 1400 marine industry businesses in Florida. "There are over 800,000 boat owners in Florida that will also be big winners of this agreement through special services and discounts offered to them directly over the Internet," says Carr.

As the industry flagship organization, the MIAF offers a discount card program for purchases made at member businesses; the MIAF is the primary lobbying group for the marine and boating industry in Tallahassee; the MIAF produces over a dozen of Florida's largest boat shows; and, the association offers broad-based membership support services to marine industry businesses. Detailed information about the MIAF, plus information on regional MIAF organizations will be available on MIAFUs new web site.

According to David Ray, the Executive Director of MIAF, "We looked at a lot of Internet programs. We are convinced that the Internet is the wave of the future and we chose Kinetiks.com because of Internet Waterway. We think that Internet Waterway is the top marine-related web site and think that it will be the undisputed waterway of the Internet."

Internet Waterway has recently won eight major web site awards, including top honors from Yahoo!, Microsoft Network and USA Today Online. Over 600 businesses nationwide have committed to Kinetiks.com, Inc. for web services and Internet Waterway for key placement links. The mega-marine site is accessible through providers such as MCI, Compuserve or any Internet service provider. Internet Waterway is produced by Kinetiks.com, Inc., a developer of on-line services and vertically integrated software for the commercialization of the Internet.

CONTACT: Kinetiks.com

Andy Aweida, 713/359-7638

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or

The Catalyst Group

Lisa Salinas, 813/593-5357

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