Marenghi PR, Shoreline Research Team Up to Deliver Research-Focused Marketing Services to Wireless Industry Clients.

Business Editors/High-Tech Writers

WESTWOOD, Mass. & QUINCY, Mass.--(BUSINESS WIRE)--March 3, 2004

'AdventEDGE' Solution Offers Research-Driven Turnkey Approach

to Supporting Sales Goals

Marenghi PR, a provider of sales-focused PR and lead-generation services for technology companies, and Shoreline Research, a respected mobile and wireless industry research and consulting firm, have joined forces to deliver the first research-based marketing program that integrates highly targeted solution-based research with focused marketing initiatives - to fuel sales.

The turnkey program, called AdventEDGE, will be targeted at mobile and wireless industry clients, leveraging Shoreline's wireless industry expertise and Marenghi PR's client experience. The packaged service offering rests on a base of custom research - led by industry analysts, not marketers - which is leveraged to build marketing programs tailored to each client's unique sales and marketing objectives.

"In today's demanding economic climate, every dollar invested in marketing must show a direct and measurable impact on sales. However, neither sales nor marketing can be effective without objective business intelligence that focuses the company's unique business objectives, goals, competitive pressures, and day-to-day challenges," said Catherine Marenghi, principal of Marenghi PR. "AdventEDGE delivers relevant research, tightly aligned with marketing and sales goals, to help organizations deliver the right message to target buyers."

"Our partnership with Marenghi PR enables us to offer what traditional industry research firms and PR practitioners alone can't - customized research, not generic reports, that are then leveraged to help companies better identify their customers' needs and zero in on opportunities with the highest profit potential," said Tim Scannell, principal and founder of Shoreline Research and a widely published wireless industry analyst and solutions expert.

An AdventEDGE program begins by analyzing each company's value proposition, market conditions, current and potential customer needs, and the strengths and weaknesses of the competition, and then develops effective and actionable programs to support marketing and sales-generation efforts. The Marenghi/Shoreline team can also execute against these programs, based on client resources and preferences.

"The AdventEDGE solution is a much-needed alternative what other analysts are offering their clients - virtually useless one-size-fits-all research reports - and a host of disconnected sales and marketing offerings. Because it delivers market intelligence relevant to our specific sales and marketing goals, we find AdventEDGE a very cost-effective way to ensure that sales and marketing efforts are prioritized and aligned with revenue targets," said Patrick Rafter, VP of Communications, Bluesocket, Inc.

Typical AdventEDGE deliverables may include:

-- Customized research reports with actionable recommendations

-- Cost-effective virtual focus groups with key audiences

-- Strategic phone- and interactive Web-based surveys

-- Value proposition messaging and positioning

-- Customer reference programs and case studies

-- Targeted media-awareness campaigns

-- Technology and industry white papers and position statements

-- Customer-focused information and education programs

-- Sales support tools - collateral, fulfillment pieces, white

papers and Web content

AdventEDGE combines research, marketing, and targeted sales-generation tactics to deliver reliable and cost-effective results in a single-source solution. For further information on AdventEDGE, contact Tim Scannell at [phone], [e-mail]; or Catherine Marenghi, [phone], [e-mail].

About Shoreline Research

Shoreline Research is a consulting collaborative and strategic marketing and development company that brings together "best of breed" experts in research, analysis, marketing, editorial services, and product positioning. Based in Quincy, Mass., the firm focuses on emerging mobile and wireless technologies and mobile solutions, including "highly mobile" and personal systems, such as wireless telephones, communicators and converged technology devices. More information may be found at www.shorelineresearch.com.

About Marenghi PR

Founded in 1992, Marenghi PR helps technology-driven companies fuel sales through lead generation, customized research and sales-focused PR programs. Its clients have included both established players and emerging startups in software, services, wireless/telecom, industry research, and media companies, including Boston Communications Group, Inc., Concerto Software, Inc., Demantra, Inc., and Computerworld. Further information is available at www.marenghi.com.