Marcus Theatres to Add Ultrascreen At Appleton Theatre; Giant Screen Part of Three Screen Addition to Hollywood Cinema.

Business & Entertainment Editors

MILWAUKEE--(BUSINESS WIRE)--Aug. 22, 2000

Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE:MCS), today announced plans to add three all-stadium seating, all-digital sound screens, including a 65 foot wide UltraScreen(TM), to the Hollywood Cinema in Grand Chute, in suburban Appleton, Wisconsin. The addition will increase the number of screens at the Hollywood Cinema from 11 to 14. The theatre opened four years ago with eight screens. There is enough land available at the site for future additional screens, which could increase the complex to 18 or 20 screens.

"The gigantic UltraScreen delivers an incredibly powerful and immersive moviegoing experience. Our first two UltraScreens in Waukesha and Madison, Wisconsin, have been resounding successes," said Bruce J. Olson, president of Marcus Theatres Corporation. "Now, Marcus Theatres is bringing this amazing moviegoing experience to the Fox Valley."

"The magic of going to the movies is having a larger-than-life experience. Our UltraView(TM) auditorium, with its razor sharp three-story-tall picture, crystal clear digital sound and comfortable stadium seating will be Marcus movie magic at its best," Olson said. "The UltraView auditorium, with seating for over 400, will boast a screen 65 feet wide by 28 feet tall. Our UltraScreens are the biggest traditional movie screens in the Midwest," Olson added.

At 65 feet wide, the new Hollywood Cinema UltraScreen will stretch from wall-to-wall and fill moviegoers' field of view. "Imagine seeing the biggest event films of the year on a screen more than three-stories tall and nearly three times wider than the typical movie screen. The UltraScreen takes moviegoing to a totally new level of excitement that can never be experienced at home. The UltraScreen is more than 1,000 times bigger than a typical 19" television screen," Olson said.

"Moviegoers will be thrilled by the UltraScreen's giant picture illuminated by 7,500 watts of light, and amazed with THX certified sound from a system powered by more than 8,000 watts of crystal clear six-channel Dolby Digital and Dolby Surround EX sound. All three new screens at the Hollywood Cinema will feature stadium seating, digital sound, comfortable plush high back seats with cupholder arms, doublewide `Love Seats,' and convenient access for wheelchair users," said Olson.

Construction of the new screens is scheduled to begin in late fall or early spring.

Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of four divisions: limited-service lodging, movie theatres, hotels/resorts and restaurants. The company currently operates or franchises 171 Baymont Inns & Suites in 30 states, and a total of seven Woodfield Suites in Illinois, Wisconsin, Colorado, Ohio and Texas; 487 movie screens in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin; three hotels and a resort in Wisconsin, one hotel and a resort in California, one hotel in Minnesota and one hotel in Missouri; and 27 KFC and 3 KFC/Taco Bell 2-in-1 restaurants in Wisconsin. For more information, visit the company's website at www.marcuscorp.com.