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Marco Lodola.


NUOVA NUOVA Newly United Operatic Vocalists Association (Edmonton, AB, Canada)  PESA PESA Petroleum Exploration Society of Australia
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In this show Marco Lodola presented figures cut out of Plexiglas--a completely artificial, mass-produced material--and then painted in enamel. His silhouettes are generated from a rigorous, clear design that tends to make the outline, the profile of the image, stand out. Lodola draws his inspiration from the world of popular performance; his small figures refer to Hollywood music-halls, to interlocked dancing couples, and to doll-like figures arrayed along the stage. And while he emphasizes the figures' outlines, their silhouettes, they seem uncircumscribed, without borders A number of NGOs have adopted the "Without Borders" tag, inspired by Doctors without Borders.
  • Reporters Without Borders
  • Braille Without Borders - established 2002.
  • Action Without Borders
. In fact, one immediately notices that these Plexiglas cutouts were not framed in any way, were not inserted into a predetermined pre·de·ter·mine  
v. pre·de·ter·mined, pre·de·ter·min·ing, pre·de·ter·mines

v.tr.
1. To determine, decide, or establish in advance:
 space that might contain them and give them visual identity. Instead, they seem like aerial cutouts, almost like the materialization of iconic stains on the wall, free from any preconceived pre·con·ceive  
tr.v. pre·con·ceived, pre·con·ceiv·ing, pre·con·ceives
To form (an opinion, for example) before possessing full or adequate knowledge or experience.
 volumetric/spatial layout. Thus they are free to interact with any type or quality of space in which they find themselves. Consequently there is an overall impression of an installation of free, aerial images in space. An iconic and conceptual system A conceptual system is a system that is comprised of non-physical objects, i.e. ideas or concepts. In this context a system is taken to mean "an interrelated, interworking set of objects". Overview
A conceptual systems is simply a model.
 was triggered, which was slowly verified as the pieces were observed.

Lodola's figures are repetitive, serialized, even if in reality they are concretely crafted one-by-one. But what, paradoxically, is more malleable, more open to change than iteration? It is precisely the serialized image that can be placed anywhere, because it is based on a repetitive element, it can be adapted to any space, in part reviving its specific and individual identity. Lodola's imagination is clearly filtered through the visual language of the mass media. These flat figures--the result of a rigorous, careful drawing of outlines and an application of both shrill and toned-down enamels--deliberately recall virtual-computer icons. The small figures jump, run, play, dance, bow to the public; it is almost as if they have no consistency, no possibility of truly existing except in the viewer's gaze, who admires their exploits and who in some way takes part in the performance they are staging.

The insistent reference to dance is crucial. In the writings and work of certain Modern artists--Piet Mondrian first comes to mind--dance appears as the Modernist fetish fetish (fĕt`ĭsh), inanimate object believed to possess some magical power. The fetish may be a natural thing, such as a stone, a feather, a shell, or the claw of an animal, or it may be artificial, such as carvings in wood.  of rhythm, of dynamism, of the vitality that is displaced by every precise and delimiting spatial relationship. It is a rhythm that involves and sways the entire environmental space within which it takes place. And in effect, the very gallery and its walls seems to follow the dance steps of Lodola's figures. Even the titles of the pieces embody this reference to the popular vitality of the standards, of classic popular recreation: "Jumpin' Jack Black," Love for Sale, Miss Italia Miss Italia is the name of a beauty pageant awarding prizes every year to young, female contestants from Italy. Since the first edition of the contest in 1939 many of the contestants have gone on to notable careers in television and film. , Musical (all works 1992). Lodola's pieces eternalize e·ter·nal·ize  
tr.v. e·ter·nal·ized, e·ter·nal·iz·ing, e·ter·nal·iz·es
To eternize.

Verb 1. eternalize - make famous forever; "This melody immortalized its composer"
 those ephemeral images; they are like electronic icons that enclose within themselves a consistent part of our own way of life.
COPYRIGHT 1993 Artforum International Magazine, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Reviews; exhibit at Nuova Pesa, Rome, Italy
Author:Carboni, Massimo
Publication:Artforum International
Date:Jun 22, 1993
Words:466
Previous Article:Federico Guzman. (exhibit at Galeria La Maquina Espanola, Madrid, Spain) (Reviews)
Next Article:Laura Ruggeri. (exhibit at Galleria Emi Fontana, Milan, Italy) (Reviews)
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