Marchex and TrafficLeader Publish '2007 Search Marketing Insights for Retailers,' First in a Series of Industry Whitepapers.SEATTLE -- Marchex, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MCHX) (NASDAQ:MCHXP) in conjunction with its TrafficLeader subsidiary today announced that it has published a whitepaper entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: '2007 Search Marketing Insights for Retailers,' a 19-page report providing new data and industry information surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. best practices in search marketing, as well as important subsets of the category, including shopping search and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ). Gleaned from Marchex and TrafficLeader's experience in working with thousands of online advertisers, ranging from Fortune 500 organizations to small and medium businesses, '2007 Search Marketing Insights for Retailers' is publicly available at (http://www.trafficleader.com/whitepapers/retailers.html) and includes: * Strategies for online retailers to be more active, creative, and effective in search marketing; * A detailed overview of the Internet's comparison shopping engines, along with best practices for influencing positioning in each of the top engines; * How to develop long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. SEO strategies for acquiring traffic through organic search results; * Beyond the basics: Creative SEO tactics; * How to monitor keyword popularity and trends. Marchex plans to periodically issue similar industry whitepapers related to its areas of focus, including search marketing, local search, and direct navigation. "We developed this report to provide retailers and the larger online advertising community with new and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information, along with direct findings from our work with thousands of advertisers," said Scott Greenberg, Marchex SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of Advertising Services. "For example, in the emerging field of comparison shopping engines, we found that our seven largest partners attracted more than 163 million unique users in December 2006, a very significant and highly targeted audience for retailers." About Marchex, Inc. Marchex (www.marchex.com) is a technology driven search and media company focused on vertical and local online traffic. Specifically, the company is focused on search marketing, local search, and direct navigation. Marchex's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web sites. About TrafficLeader TrafficLeader (www.trafficleader.com) is a leading provider of search engine marketing services, including search feed management, shopping management, bid management, search engine optimization consulting, and local search marketing applications: all supported by the company's conversion tracking and analysis. Through its trusted relationships with major Web search, product shopping and directory entities, TrafficLeader brings its clients highly targeted traffic and sales opportunities, while delivering relevant search results for users seeking specific products or services. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, certain statements and expectations regarding the asset acquisition, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward- looking statements and you should not place undue reliance on our forward- looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC. We disclaim dis·claim v. dis·claimed, dis·claim·ing, dis·claims v.tr. 1. To deny or renounce any claim to or connection with; disown. 2. To deny the validity of; repudiate. 3. any intention or obligation to update any forward-looking statements. |
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