Marchex Launches Contextual Advertising Center on Open List, Expands Proprietary Local Advertising Inventory.SEATTLE Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869. -- Marchex, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MCHX)(NASDAQ:MCHXP), today announced that it has launched a locally targeted contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. center on Open List (www.openlist.com), allowing advertisers to bid for advertising placements based on specific Open List categories and locations. The contextual advertising center is powered by IndustryBrains'(www.industrybrains.com) private label platform. Both Open List and IndustryBrains are owned by Marchex. Open List is a search technology and user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as platform that offers a deep and targeted aggregation of vertical and local content, including product and service descriptions, ratings, expert third-party reviews, proprietary user-generated reviews, articles, awards, maps and other information. Open List has initially focused on the travel vertical, covering underlying categories such as hotels, restaurants and attractions. In the coming months, Open List will focus on extending into additional verticals and supporting underlying categories. With the integration of Marchex's contextual advertising center, advertisers now have the ability to sign up directly on Open List to place locally targeted ads on the Open List site via a self-serve account management system, which is directly accessible at http://www.industrybrains.com/openlist/. This system enables advertisers to purchase advertising in the following Open List areas: (i) local pages, such as New York-related pages; (ii) category pages, such as Hotel-related pages; and (iii) hybrid local and category pages, such as New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Hotel-related pages. The initial implementation of the contextual advertising platform allows advertisers to bid on run-of-site An Internet advertising program that delivers banner ads on any page of a Web site that rotates ads. Such programs are less costly than placement on specific pages. A run-of-network program delivers ads to a group of sites. See Internet advertising. local inventory, as well as several local and category specific pages covering major cities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , such as New York, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . In addition, advertisers can bid on selected international geographies, such as Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). and Mexico. The following are some specific examples of hybrid local and category pages now available to Open List advertisers: Boston Restaurants, Boston Hotels, Europe Restaurants, Europe Hotels, Las Vegas Restaurants, Las Vegas Hotels, Los Angeles Restaurants, Los Angeles Hotels, Miami Restaurants, Miami Hotels, New York Restaurants, New York Hotels, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden Restaurants and San Francisco Hotels. "We believe that locally targeted paid search advertisements are, and will continue to be, a major growth driver in the overall paid search market in the coming years. The launch of our contextual advertising center on Open List marks the beginning of our effort to ramp locally focused advertising across our network of Web sites," said Peter Christothoulou, Marchex Chief Strategy Officer. "Furthermore, as we expand Open List into new categories outside of travel, we will expand our contextual advertising center to offer advertisers an even broader base of locally targeted, vertical advertising opportunities." In addition, Marchex continues to integrate Open List into its network of more than 200,000 Web sites, including sites such as: www.lasvegasvacations.com, www.shanghaihotel.com, www.frenchrestaurants.com, www.newyorkdining.com, www.japaneserestaurant.com, and www.delis.com. Marchex will continue to integrate Open List into its Web site network throughout 2006 and beyond. About Marchex, Inc. Marchex's (www.marchex.com) mission is to be a leader in delivering vertical and local online traffic to merchants. The company is focused on search marketing, local search, and direct navigation. Marchex's platform of integrated performance-based advertising and search-marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties. Forward looking statements: This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC. |
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