Marbella Options Launches New Product ``Dirty Weekends'' for Active Stays in Marbella.MARBELLA, Spain -- Leading accommodation only provider on Spain's Costa del Sol Costa del Sol (kō`stä thĕl sōl`), a strip of coastline, S. Spain, in Andalusia, extending from Motril to Estepona The area has become famous as a Mediterranean coastal resort, and its tourist industry continues to expand. , Marbella Options, http://www.marbellaoptions.com launched today its "Dirty Weekends" product, specifically aimed at guests who want more than golf, sun and beach. In keeping with the company strategy of innovation and new products, this "Active Tourism" promotion hopes to reinforce the idea of Marbella as a complete destination and aims to erase any misconception mis·con·cep·tion n. A mistaken thought, idea, or notion; a misunderstanding: had many misconceptions about the new tax program. of Marbella just being sun and golf. Apart from excellent 4 and 5 star hotels and beautiful apartments and villas, the guest is now offered a range of outdoor activities such as nature hiking hiking Walking, often among hills or mountains, as recreational sport. It represents an activity in its own right and also figures in backpacking, camping, hunting, mountaineering, and orienteering. , mountain biking mountain biking Sports medicine A sport in which participants use specialized bicycles to navigate rough, steep trails covered with unforgiving rocks Injury risk Concussions, fractures, death. See Extreme sport, Novelty seeking behavior. , quads and paintballing. Nicholas Rhodes, Director of Marbella Options, comments that "We all know that Marbella is a unique destination with an average of 320 days of sun a year, but in today's competitive market, that is no longer enough, we need to offer more to our guests that just sun, beach and golf. Active tourism is a segment that has yet to exploited and one that shows excellent signs of growth. Furthermore, we will be opening a new division specifically aimed at groups, incentive trips and conferences. There will be great synergy between this new division and our Dirty Weekends product." Marbella Options is going from strength to strength as the leading accommodation provider on Costa del Sol. Within the next 3 weeks, the company will be launching a series of new products including two new consumer websites (B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ), one business to business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) site and a generous but very innovative fidelity card. The company will also be moving into new country markets promoting Marbella as a top quality complete holiday destination. For more information and live booking: http://www.marbellaoptions.com |
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