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Mapping out a future.


In a risky move to create greater market share, Peter Moore Peter Moore may refer to:
  • Peter Moore (chemist) (born 1939), professor at Yale University
  • Peter Moore (business) (born 1955), former SOA President, former Microsoft executive, head of EA Sports
, president of The Wilderness Group in Wawa, took over competitor Broland Enterprise in 2000--a decision that led the company's revenues to increase 200 per cent between 2000 and 2003.

Initially, Wilderness Group started its operation in 1986 providing tree planting services under the name Wilderness Reforestation Reforestation

The reestablishment of forest cover either naturally or artificially. Given enough time, natural regeneration will usually occur in areas where temperatures and rainfall are adequate and when grazing and wildfires are not too frequent.
. The acquisition of Broland brought on new opportunities for the company, which saw expansion into forestry maintenance management, air charter service for mining, forestry and utility companies, as well as GIS and GPS mapping, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a  and environmental assessment services.

The subsidiary companies, including Wilderness Reforestation, operate under The Wilderness Group umbrella.

Surrounding themselves with successful people who are smart or smarter than their leaders and providing an environment conductive conductive

having the quality of readily conducting electric current.


conductive flooring
flooring or floor covering made specially conductive to electrical current, usually by the inclusion of copper wiring that is earthed
 to exploring the entrepreneurial spirit has been a key factor towards their prosperity.

In the coming years, he says the company will focus its attention on the southern Ontario and United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  markets. Part of his strategy will be to have trained forestry professionals travel to prospective hiring regions to attract students to the North. In their quest to diversify, the company is looking to create more year-round employment positions. In 2000, the company had a staff of 10 full-time and 300 seasonal workers, however, by 2003 Wilderness Group held 30 full-time and 500 seasonal workers.

www.wildernessgroup.ca

By KELLY LOUISEIZE

Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario.  
COPYRIGHT 2004 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:News; Wilderness Group, Broland Enterprise
Author:Louiseize, Kelly
Publication:Northern Ontario Business
Article Type:Brief Article
Geographic Code:1CONT
Date:Apr 1, 2004
Words:232
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