Mapping Analytics to Embed Stone Analytics' Decision Science-TM- for Marketing.Business Editors/High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Sept. 3, 2003 1.1 Version of the Easy-To-Use Analytic Software Integrates with All Windows Applications A program that is written to run under Microsoft's Windows operating system. Such applications typically run under all 32-bit versions of Windows, but earlier applications might also run under the 16-bit versions (Windows 3.x) as well. See Windows. Stone Analytics, a leading provider of embeddable predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. , today announced that Mapping Analytics will integrate Decision Science(TM) for Marketing into its next generation of GIS products. The announcement coincides with the release of Decision Science(TM) for Marketing 1.1, the latest version of Stone's easy-to-use predictive application, which adds a COM/ActiveX Interface, making it possible for Decision Science to work with any Windows-based application. "We've always been impressed with the analytics, but the new version is also so easy integrate, it will save us months of development time," said Ralph Rothfelder, president of Mapping Analytics. Mapping Analytics, which developed the MapBridge and MapBridge Online modules for Microsoft's(R) MapPoint(R) application, builds solutions that simplify and mechanize mech·a·nize tr.v. mech·a·nized, mech·a·niz·ing, mech·a·niz·es 1. To equip with machinery: mechanize a factory. 2. complex business tasks and analyses. "Combining Decision Science's analytics with Mapping Analytics' expertise in spatial analytic solutions will make it even easier for marketers to use advanced analytics to identify and target best customers and prospects," said Christy Joiner-Congleton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Stone Analytics. Created for business users, not statisticians Statisticians or people who made notable contributions to the theories of statistics, or related aspects of probability, or machine learning: A to E
-- Target most likely responders -- Predict customer value -- Reduce churn -- Maximize list performance -- Uncover cross-sell and up-sell opportunities -- Find prospects that look like your best customers -- Predict the profitability of direct marketing campaigns For more information or to view a 10-minute demo of the product, visit the following link: www.stoneanalytics.com/dsm/ About Stone Analytics Founded in 1998, Stone Analytics develops easy-to-use analytic software products for business professionals, marketers and other non-statisticians. These products can be used on their own or embedded Inserted into. See embedded system. into other applications. Created with the business user in mind, Stone Analytics' products increase the value and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of data-rich application environments by leveraging the data stored in these systems. Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Stone Analytics provides a wide range of analytical consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" as well. Stone Analytics is the founding sponsor of SecondMoment(R), a news and business resource for applied analytics. For more information, visit www.stoneanalytics.com. About Mapping Analytics Since 1989, Mapping Analytics has helped clients reach their operational, sales and marketing potential through location-based solutions. Clients gain a competitive advantage through better identification of opportunities, allocation of resources allocation of resources Apportionment of productive assets among different uses. The issue of resource allocation arises as societies seek to balance limited resources (capital, labour, land) against the various and often unlimited wants of their members. and management of assets utilizing specialized software, analytical techniques and powerful data sets. When clients lack their own internal resources or processes to make sense of issues that have a geographic component, Mapping Analytics provides a diverse team of sales, marketing and analytical professionals to provide expert decision support. Mapping Analytic's customer-focused approach ensures solutions which result in smarter decisions ... and better results. For more information, visit www.mappinganalytics.com. |
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