MapInfo Extends Partnership with Statistics Canada to Develop Value Added Location-Enhanced Solutions.First Demographic Products That Feature New Data from 2006 Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. Census for Enhanced Market Initiatives TORONTO & TROY, N.Y. -- MapInfo Corporation (Nasdaq: MAPS), the leading global provider of location intelligence solutions, today announced an extension of its long-standing partnership with Statistics Canada (STC STC Supplemental Type Certificate (FAA) STC Society for Technical Communication STC Subject to Change STC Surf the Channel (website) STC Sound Transmission Class STC Singapore Turf Club ) to provide customers with one of the industry's first location-enhanced demographic solutions. The Census of the Canadian Population was conducted in May 2006 and the data will be provided by Statistics Canada and MapInfo in a series of eight topic based releases which started in March 2007 and extend until June 2008. Armed with this information, companies can better understand their customers' lifestyle preferences and buying patterns as well as the competitive landscape, enabling them to make insightful marketing decisions. The new data products built with 2006 Census information from STC, Canada's central statistical agency, will be provided by MapInfo in a database format which can be used as a stand-alone database or within MapInfo's extensive products and services offerings. This data will provide the necessary input to create the next version of MapInfo's demographic data products including Estimates and Projections, Daytime Daytime may refer to:
Population, Expenditure Potentials, Canadian Wealth, Disposable disposable Nursing adjective Referring to that which is discarded or disposed of noun An item used in health care-related Pt contact which is discarded after use–eg masks, gloves, gowns, needles, paper products, syringes, wipes. See Biohazardous waste. and Discretionary Income Discretionary Income The amount of an individual's income available for spending after the essentials have been taken care of. Notes: Essentials are things like food, clothing, and shelter. and the PSYTE([R]) Advantage Canada suite of products. This enhanced data will provide customers with the most accurate and up-to-date information of the Canadian landscape, which helps in making more informed decisions with regard to site selection, more accurate market analysis and better ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on target marketing initiatives. For example, a retail customer using a MapInfo product--equipped with the new 2006 Census data--will be able to determine with greater accuracy who makes up its target markets, where it should consider opening new stores and how changing demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. impact the performance of existing store locations. MapInfo, using STC data, helps customers to make more educated decisions about future business plans, better sales projections and proper growth expectations with the most current demographic information available. "In today's highly competitive business world, organizations are constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. cost effective and innovative ways to gain and maintain their market share, so it is more important than ever for companies to rely on reliable, qualified data to drive their decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from process. MapInfo is one of STC's oldest and largest value added resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). and we are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to extend our relationship with them and provide our valued Canadian customers with comprehensive location-enhanced data," said David Ower, Managing Director - MapInfo Canada. "This partnership enables MapInfo to deliver solutions that are not only based on solid methodology, but on proven and exacting indicators of demographic trends across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . We look forward to this continued partnership with STC to bring the next generation of MapInfo demographic solutions." "Statistics Canada is working hard to make more and more high-quality, objective and timely information readily available and our partnerships with licensed distributors are helping us to realize this goal. Our longstanding relationships with distributors, such as MapInfo, provide a valuable two-way link to our data users," said Douglas Newson, Director, Central Region, STC. About MapInfo Corporation MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com. MapInfo and its products are registered trademarks of MapInfo Corporation. Other product or service names mentioned herein are the trademarks of their respective owners. Of Note This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. For this purpose, any statement that is not a statement of historical fact is a forward-looking statement, including without limitation statements concerning market demand for MapInfo's products and solutions, the potential benefits of MapInfo's software to customers, and the integration of MapInfo's software offerings with existing solutions. Factors that may cause these statements not to be true or to differ materially from the manner in which they are presented include potential difficulties related to third party integration of MapInfo's software, market acceptance of MapInfo's offerings, decreased spending by customers or potential customers on technology solutions and the impact of economic trends that affect generally the market for MapInfo's software and other product offerings. MapInfo takes no responsibility to update any forward-looking statements. |
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