MapInfo Delivers Location Intelligence for Marco's Pizza National Expansion.TROY, N.Y. -- Marco's Franchising, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Selects MapInfo's Smart Site Solutions(TM) to Identify the Best New Locations and Help Double Number of Restaurants MapInfo Corporation (Nasdaq: MAPS), a leading global provider of location intelligence solutions, today announced that Marco's Franchising, LLC selected MapInfo's Smart Site Solutions(TM) technology to provide market and real estate intelligence for the restaurant chain's national expansion and ongoing growth. Marco's Franchising, headquartered in Toledo, Ohio
Indiana, midwestern state in the N central United States. It is bordered by Lake Michigan and the state of Michigan (N), Ohio (E), Kentucky, across the Ohio R. (S), and Illinois (W). , Michigan Michigan (mĭsh`ĭgən), upper midwestern state of the United States. It consists of two peninsulas thrusting into the Great Lakes and has borders with Ohio and Indiana (S), Wisconsin (W), and the Canadian province of Ontario (N,E). and Nevada. MapInfo will provide Marco's Franchising with software, data and services to enhance the 27-year-old pizza chain's strategic real estate decisions and address key site selection issues such as finding the best markets, determining maximum store build-out, and ranking viable target sites. "Marco's Franchising has grown to be one of the most successful pizza franchisers, with a 47.8 percent ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for the company stores in 2003," said Jack Butorac, Jr., president, Marco's Franchising, LLC. "In order to continue to grow with this level of success MapInfo is helping us to develop solid growth plans with its state-of-the-art technology. We have set a goal of doubling the current number of restaurants--a goal that, with MapInfo's help, will easily be achieved." Marco's Franchising selected the Smart Site Solutions technology based on MapInfo's proven expertise in helping businesses throughout the restaurant, retail, commercial real estate and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. communities find the most profitable new markets and site locations. Smart Site Solutions is a customizable technology that provides predictive modeling, taking into account critical restaurant deployment issues such as trade area size, maximum threshold and buffer distance In nuclear warfare:1. The horizontal distance which, when added to the radius of safety, will give the desired assurance that the specified degree of risk will not be exceeded. The buffer distance is normally expressed quantitatively in multiples of the delivery error. 2. between sister stores, as well as the customer profiles appropriate to each outlet location. Marco's Franchising is using the Smart Site Solutions market deployment analysis via the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the using MapInfo's AnySite(R) Online platform. The AnySite Online platform provides secure access to research on a fast and easy-to-use web site with comprehensive demographic reports and presentation quality maps. For example, a business such as Marco's Franchising will use MapInfo's solutions to identify new markets where the customer and competitor landscape are optimal for new sites. MapInfo's Smart Site Solutions and AnySite Online technologies supply interactive mapping and reporting functionality to examine market level deployment strategies and individual site opportunities. The result is a listing of realistic sites with high sales potential--all in less than one minute. "MapInfo supplies restaurant chains The following is a list of restaurant chains. See also: Fast-food restaurant, Casual dining, List of reference tables. International
pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. services at MapInfo. "We conduct customized research for each of our customers and supply them with the software, data and services they need to identify their new markets, new customers and any existing competitors. Marco's Pizza came to us seeking a supportable store analysis for their national expansion and now they have the targeted solutions they need to help reach that goal." About Marco's Pizza Marco's Pizza offers customers carryout car·ry·out adj. Intended to be consumed away from the place of sale; takeout: a shop offering carryout sandwiches. n. An item of food or a meal that is to be consumed away from the place of sale. and delivery of a variety of custom made pizzas, fresh baked subs, salads and soft drinks. Additional information is available at www.marcos.com. About MapInfo MapInfo Corporation is a global company that integrates software, data and services to help organizations realize greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com. MapInfo is a trademark of MapInfo Corporation and/or its subsidiaries and affiliates. Of Note This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended September 30, 2004 filed with the Securities and Exchange Commission under the heading "Factors Affecting Future Performance." MapInfo takes no responsibility to update any forward-looking statements. |
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